Growth Hacking: How to Target Ads to the Followers of a Public ("Follow") Profile on Facebook
I shared earlier on this blog the benefit of using a personal, “Public Profile” on Facebook over a Fan Page on Facebook to personalize the experience and grow your network. I encourage each of my clients to, when they have the choice, choose the public profile over the Fan Page for personalities in the company […]
Read more...The Perfect Use of Custom Audiences Through Facebook Ads
Custom Audiences are a terrific way to build Facebook ads that convert and bring strong traffic back to a site. The way they work is this: You have an email list You import that email list into Facebook’s Power Editor Facebook matches those emails with Facebook users that also use those emails You target ads […]
Read more...Your Constantly Evolving, Constantly Changing Social Media Plan
When I was younger things were simpler. TV, Print News, and when the internet, even websites would remain pretty static. My, how things have changed! In a world of “Generation Me”, with Millenials being raised on the internet and using technology and social media for most of their lives, marketing, and technology is so much […]
Read more...How to Optimize Your Facebook Ads for Event Conversions on Eventbrite
In preparation for my upcoming webinar on Facebook ads, I felt I would be a hypocrite if I did not use some of the strategies I’m teaching in the webinar on my own event for the webinar. In searching Google, I couldn’t find any good solution listed, but I did figure out a way to […]
Read more...Are YOU a Social Asset to Your Company? Are Your Employees?
One of the things I talk about in Google+ Marketing For Dummies is the importance of getting your employees and brand loyalists involved in social media. This is something I’m seeing has more and more importance with the emergence of Google Authorship and the affect a public profile on Facebook has for individuals. The truth […]
Read more...In the Collaborative Economy, Are Local Classifieds in Trouble?
I’m a big fan of my friend Jeremiah Owyang’s principle of “The Collaborative Economy.” The principle is thus (yet very hard to explain unless you actually experience it): the trend in social media, up to this point, has been the sharing of virtual content, goods, and services through close friends and family on social networks […]
Read more...Ok.com – The Perfect Movie Resource for Parents (Read This for a Free Kindle Fire!)
My friends at Ok.com have given me a Kindle Fire to give away to one of my readers in the Staymates community on Facebook. All you need to do is join Ok.com, share this article with your friends, and join the Staymates Facebook group. I’ll take it from there! See below for details… As a […]
Read more...Studio C – A Refreshingly Funny Alternative to SNL (Plus, Win a Free Roku Box!!!)
Hey guys – read through this entire post, and see down below to find out how you can win a free Roku HD box! Expect many more giveaways in the future on this blog! As a long time SNL fan, as well as other sketch comedies like “Kids in the Hall”, I have to admit, […]
Read more...With New API, Twitter Attempts to Kill Autofollow Apps
Just this last week Twitter retired their long-lived 1.0 API for developers. This API was the first “versioned” release, a breath of fresh air in many ways for developers that were tired of API updates breaking their code. On June 11th, Twitter forced all devs to upgrade to their 1.1 API however, breaking many developers’ […]
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