jesse stay – Stay N Alive

I’m Writing Minecraft For Dummies, and This Time it’s a Family Affair

Hi, my name is Jesse Stay – I’m writing Minecraft For Dummies and Minecraft Recipes For Dummies, and yes, I’m officially crazy (but loving it!). I guess you could say I’m now addicted to writing books.

When I first started writing my first book, I’m on Facebook–Now What??? with Jason Alba, I thought I was crazy. Then, I started writing FBML Essentials, and I thought I was even crazier. I then wrote Facebook Application Development For Dummies, then Google+ For Dummies, and following that Google+ Marketing For Dummies. We did a Second Edition of I’m on Facebook–Now What???, this time targeting marketers, and following that I wrote the Facebook Development section of Facebook All-in-One For Dummies. That’s 7 books! At this point I think I’m a professional crazy person, and I’m getting pretty used to it.

That’s why I jumped at the chance when talking recently with Wiley to write the full version of Minecraft For Dummies (link to come soon). I’ll also be following that up with Minecraft Recipes For Dummies (also link to come soon), both scheduled to be finished this year. I mean, who can say they actually get paid to use Minecraft? That’s definitely not crazy.

I’m joining up with  the fabulous Youtubers, Team Crafted, on this one, and will include sections from Jacob Cordeiro’s (who I’m told is a very mature 15 years old!) Portable Edition of Minecraft For Dummies. What I’m most excited about though is my 12 year old son Thomas will be writing the majority of the book (his name will be on the cover with me, Team Crafted, and Jacob Cordeiro), with me filling in the gaps, and I’ll also have my 10 year old son Joseph contribute little “tips” here and there (I’m going to suggest to Wiley we call it “Joseph’s Corner”). It will be a book about a game played primarily by kids, written by kids, and an occasional blip or two from me, the adult (I’m also in charge of getting it all in a format consumable by the general public). I’m so excited to bring my kids into the process of writing books with me!

With a movie on the way, entire LEGO sets built on the brand, entire communities built around the game, mods for the game, and new updates coming out to the game weekly, it is a prime time to be publishing this book. Minecraft is truly taking the world by storm, and chances are if you have kids, or you feel like a kid like me, you’re very familiar with the game!

With my previous books all being on social media, the next 2 books will be a fun break for me as I focus on my family, and finally make book writing a family affair. Expect to hear more for me here, as well as on Facebook and Google+ as I make progress! Also, I’m looking for schools and the like that are interested in learning about the book writing process as we write this book – please contact me at for further inquiry. I’m also happy to make Comic, Gaming, and Fantasy Con appearances (I can also bring my sons)!

I want to know though – what would you like to learn in a Minecraft book? Go ask your kids. What do they want to learn? As parents, what interests you? Please feel free to share thoughts and ideas in the comments and maybe I’ll find a way to include them in the book.

YOU Get a Free Book! And YOU Get a Free Book! How to Use and Make Money Using Facebook Ads

I mentioned last week that I was launching a new webinar on Facebook ads. In this webinar I’m going to be showing you one of the biggest questions I get in my consulting and coaching for my clients – how you can MAKE money instead of SPEND it on Facebook ads! From my experience, so many business owners are afraid of Facebook ads, or seeing little success because they’re focusing solely on fans and traffic and not revenue. In this already successful, pitch-free course I’m going to show you how to focus on revenue, and increasing that revenue by thousands to tens or even hundreds of thousands or millions of dollars by utilizing a strong Facebook ad campaign. And if you order this week I’m giving you a few perks – FREE stuff!

I’ve spent my career learning how to build massive audiences for multi-national organizations and growing some of the top presences on Facebook. I’ve learned a lot over that time, and it turns out you don’t have to spend much to build an audience on Facebook. And even more – you can use Facebook to actually MAKE money instead of just grow audiences through ad spend. I’d like to show you how.

I don’t want to do it like just any other webinar out there though. In many of the webinars I’ve seen, you pay $200, $300, or some times more to get a little information only to get a big pitch at the end for more information, asking you to spend more to get the full picture! This webinar is going to have NO PITCH. I’ll add you to my list and you can learn about future events, but I want this webinar to be 100% CONTENT. The focus of this webinar is VALUE, and MAKING YOU MONEY through the use of Facebook ads, not pitching you on other products! Not just that, but I’m only charging $150 for what could be THOUSANDS of dollars in revenue you generate from Facebook ads!

This week I’m adding a few more perks though. First, for every person that registers for the webinar by end of this Saturday (Mountain time), YOU GET A FREE COPY OF MY MOST RECENT BOOK with Jason Alba and Rachel Melia, “I’m on Facebook–Now What???” 2nd Edition! On top of that, for all those that register by the end of this week I’ll WAVE THE WEBINAR DOWNLOAD! For those that already purchased the download and would like to upgrade to the live webinar let me know and I’ll arrange an upgrade for you to get both at the $150 price. For those that purchased the download and webinar together I’ll refund your download immediately!

LARGE GROUPS – I can give you a group rate if you contact me. Just contact me at and I can arrange a group rate for your organization.

There’s ONE MORE THING. I want to let everyone have a chance at hearing this message – it’s important to me. I know there are individuals and businesses that can’t afford this course right now. Or, maybe you know someone in this situation. For that reason I want to choose 5 individuals to give the webinar and download, and a digital copy of I’m on Facebook–Now What??? FREE OF CHARGE. All you need to do is pitch why you think you, your business, or your friend needs to take this course, and post it somewhere that I can see. Post in the comments of this blog post. Post in the comments on my Facebook posts. Write a blog post and tag me in it. I want to hear your stories! Consider this seed money, a gift, to get you going in making THOUSANDS in revenue from the knowledge you’ll learn off this course! So let me know your story!!! This will expire the Wednesday before the webinar.

This webinar is the best way I know to impart knowledge to as many people as possible and get the word out to as many as I can. I want all of you to learn what I’ve learned. I truly believe that ANYONE can be a Marketer! I want you to learn too, so GO SIGN UP NOW! (and share this and tell your friends!) I need your help to make this a success!

"Stay" Updated on All my Guest Posts via FriendFeed

rss_what_it_is_480.pngFor those of you unaware, Stay N’ Alive isn’t the only place I blog these days. I actually have 3 blogs of my own, this being the most active and my home base. In addition to that, I at least weekly guest-blog on both and I also occasionally guest-blog on Add to that the posts that I write at the new i.TV blog and there’s a lot to keep track of! I’ve created a nifty way for you to keep track of my writing using FriendFeed to make it easy.

Since FriendFeed does not offer ability to filter by more than one service at a time, I made a hack. Now, you can go to the “Jesse Stay” room on Friend Feed at Once you’re there you’ll see all my writing. Go ahead and like entries you like, comment on them, share them, and more if you like. Or, if you don’t ever want to visit that page again, scroll down to the bottom of the page, and click on the little RSS icon next to “Other ways to read this feed”. Now, you’ll get every one of my posts in your RSS Feed Reader, free of charge. You can also click here to add to your RSS Feed Reader. This room has only blog feeds so it won’t be cluttered by my Twitter, FriendFeed, Photos, Music, and other stuff I aggregate.

If you’re interested in adding each blog I post on to your RSS Reader individually, here they are, one-by-one: – Stay N’ Alive – i.TV Blog – – – Facebook Advice – OpensocialNow – All Facebook

I’m Changing Gears

Picture 1.pngI mentioned earlier I was going to announce a big change this week. I’m “on the move“, as Jeremiah Owyang would put it. Today was my first day working full time at a new Silicon Valley startup with offices here in Utah, where I will be leading their Social Product strategy moving forward. I am phasing off my regular consulting, and moving to this new Entrepreneurial effort in helping them grow.

At the moment, I can’t reveal much more, other than the fact that we’re building the next era in Interactive Entertainment on the iPhone. The company I’m working with right now started out as a client of mine, and I liked their product so much I decided it would be worth helping them out full time. I believe fully that we are going to change much of the way you watch TV today. We will be launching most likely next week, and you can follow the Twitter account @MediaMyWay to catch our launch announcement and follow our updates (I’ll also point you there from my Twitter account when we launch – we’ll announce it there first!). Other Twitter accounts you can follow for updates and “clues” are @JustintheWhitt, @Romay, and our CEO, @BradPelo.

How will this affect the other stuff I do? In reality, not much is changing, other than what I do full time. I have received permission to keep going part-time, as it has, unless it takes off. Expect some very cool things to come from SocialToo in the near future – we’re working on a completely new design and a really cool new feature that will be released in the next couple weeks.

As far as my blogging and book-writing is concerned, I see nothing changing, and I intend fully to continue blogging regular, unbiased articles that I feel inspire and educate. I will disclose where necessary if I feel my current employment has any influence in what I am writing. I still hope to continue writing in other capacities as well, as long as speak as I’m asked to do (I’m speaking in Dallas next week to the Dallas Chamber of Commerce, in fact – come see me speak!).

So, keep watching the @MediaMyWay Twitter account, and you can also follow this blog and I’ll be sure you’re aware of the latest of our happenings (we’ll have a company blog here shortly, which I’ll let you know about). In the meantime I’ll keep posting regular, educational, and original content as I always have and always will. “Stay” Tuned!

Jesse Stay – No, it’s Not *My* Name!

41-42.png“Is your Father also Jesse Stay?”

I can’t tell you how many times in my life I have heard those words when introducing myself. Whether I was registering for school, going to church, a Boy Scout, or even half-way around the world or in multiple states in the US, it seems there was always someone that knew my Grandpa, had some story to tell about how he influenced their lives, and what a great man he was. Despite the name, they, of course weren’t referring to me, but rather my name sake, my Grandfather, Colonel (President, Bishop, and Patriarch) Jesse Eldred Stay.

Talking about his life would take an entire book to publish (you can read in detail about him here – it really is worth reading!) – he was, quite simply, a great man, and I mean great in the very sincere and large/tall sense of the word. I remember one family telling me when they met me about how he helped bring them back to Church and changing their lives as they did so. I remember stories from other families of him helping them in times of need, fixing their cars, helping them with home repairs, and more. Everywhere I have gone in life, my Grandfather’s name was recognized and honored by many. There is a very good chance some of you, my readers, have had some brush with him over your own lives.

Grandpa was a War Hero. In World War II he was a B-24 bomber pilot in the 307th, 11th, and 42nd Bomb Groups for the United States Army Air Corps (there was no air force back then, but he soon became part of the Air Force after World War II). He flew many missions, risking his life, getting shot at and shooting back, so that you and I could maintain our freedom in this world. He was a true believer and maintainer of freedom.

At the highlight of his career (if you can really call World War II a “highlight” – I know he wouldn’t), he earned two Distinguished Flying Crosses, one for flying over Wake Island (he also flew over earlier at only the second time Wake Island was bombed by the US) despite most of his squadron being shot down. He literally saved the world with his own bare hands. Of the 40+ missions he flew in World War II, with five airplanes flying at his wing going down, he was only hit once, with one small 7.7mm hole in the bottom of his plane on a raid on Wake Island. In a letter to my Grandmother during the War, he shares this story:

“I found out that this ship (his airplane) will stand up, with any luck at all, against any number of Zeros. I also found out a very fine thing about the men in this outfit. As we were leaving our target in the raid, we heard one fellow say over the radio that his ship had been crippled and that he had been forced to fall behind. Naturally that meant that all the Zeros in the sky would be on him; so we turned around to give him some help. As we turned, we saw a wonderful sight. Every ship in the flight had the same plan. They had turned as one ship and soon we had the crippled ship tucked among us where we could protect him with our converging fire. I don’t believe that I will ever forget that. Every plane, without command, had turned back into the fight to help this one fellow out of a tough spot.”

Liberators.pngThese words show the integrity of this man and devotion he had to those he was fighting with. He would have done this for any one of his fellow squadron members.

Also notable, of his War accomplishments, it was one of his suggestions that led to the first recorded parachute landing. From his words:

Finally my wing man, 1st lt. Charles Pratte, had to leave also and headed for Tarawa to re-fuel. He had over three hundred holes in his airplane but didn’t have one man wounded. On one pass the Japanese machine guns had stitched holes the length of his fuselage and had blown up the oxygen tanks which had knocked down the two waist gunners in time for the machine gun bullets to pass through the fuselage where they had been standing. I later found out that his hydraulic system was also shot out and he landed at the new strip at Tarawa with parachutes tied to the waist and tail guns and which the crew men deployed as they touched down to slow the airplane because they had no brakes. We had talked about this possibility before but the crew of the Belle of Texas received a commendation from General Hap Arnold, Chief of Staff of the Army Air Corps for making the first recorded parachute landing.

Since then, every time I see a Space Shuttle land, I think of him as having had a contributing factor in allowing man to fly and come back from Outer Space.

It was said of him in his Squadron History,

“The greatest loss to the squadron was that of the Commanding Officer, Captain Jesse E. Stay. Captain Stay was with the squadron for nearly two years, beginning in April 1943, and was C.O. longer than any other man in the squadron’s history. He took part in practically every mission flown by the squadron since its arrival in Guam, either actually or in their preparation. He received the D.F.C. from Admiral Nimitz for his leadership in the highly successful but disastrous Wake raid in July 1943.

“As flight leader, he flew against the Marshalls, Gilberts, and Nauru, from the Ellice Islands. In his capacity as commander he accepted the mining project, which others had turned down, and led the unit to a superb record in its execution.

“Capt. Stay was missed by the members of the squadron who remained behind to carry on.” (p.35)

Wins.pngIn his entire career he received 2 Distinguished Flying Crosses and 8 Air Medals for his service in the War. He sacrificed his all so that he could win freedom for this Country and many others.

It wasn’t just Grandpa’s military service that made him honorable. While he went on and did many things in the military, including putting an end to the United States Air Force UFO investigation program (which, to this day he still says, and I’ve asked him frequently, that they found no evidence of such), being on 24 hour notice with engines on during the Cold War, and being the first Colonel over the BYU Air Force ROTC, his Church service and devotion to God were paramount to his life. Throughout his life, as a member of the Church of Jesus Christ of Latter-day Saints, he served as a Bishop, Stake President, Regional Representative (over the L.A. area), Mission President, member of the General Sunday School Presidency (with Elder Russell M. Nelson, now an LDS Church Apostle) for the LDS Church, a member of the Los Angeles LDS Temple Presidency, Sealer, and Patriarch. His devotion to God came first, and as a member of The Church of Jesus Christ of Latter-day Saints, never ever drank a sip of Alcohol, never drank a sip of Coffee or Tea, remained faithful to his wife and 7 children, and served faithfully in his Church assignments with no pay for his service. He was also a Scout Master, and during his service in the Boy Scouts received the Silver Beaver Award. He touched the lives of many during his life of Service.

It was in Hawaii, when my Grandpa was head of Public Affairs for the LDS Church College there (now BYU Hawaii), that Judge Whitaker, a long-time friend of my Grandfather’s, invited him during the shoot of “Johnny Lingo” to come and serve as his Assistant Director of Motion Picture Production at the BYU Motion Picture Studios. My Grandfather packed up his family and moved back to Utah, and under the direction of Ernest Wilkinson (also longtime friend) and LDS Church President and Prophet, Spencer W. Kimball, produced and directed such shows as “The First Vision”, “Uncle Ben”, “The Gift”, “The Mail Box”, “John Baker’s Last Race”, and even the famous talk by Spencer W. Kimball asking members to “Lengthen [their] Stride” and “Go Ye into All the World” (Many LDS Church members may be familiar with these).

He recalled an experience with President Kimball which, to me shows the love and respect that even LDS Church leaders had of him:

“This morning I was called up to Salt Lake City to show the film “Where Jesus Walked” to President Kimball for his approval. The showing was to be in the fifth floor auditorium of the Church Administration Building. This is the room where the Council of the Twelve hold their regular meetings. I arrived early and had the film ready on the projector and was sitting alone in the room. President Kimball and Arthur Haycock, his secretary, arrived a few minutes before the scheduled time for the showing. President Kimball came over to me and took my hand in both of his. He looked up at me and smiled and told me how happy he was to see me. He then put both of his arms around me in a warm embrace and told me that he loved me. I was thrilled and touched and told him that I loved him and sustained him with all of my heart. This was no maudlin moment but the sincere expression of love between two bearers of the Priesthood. The Lord has surely preserved him for his holy calling as President of the Church and His Prophet on the earth. I am blessed to be associated with him. I know that I am nothing special to him above other men but he has the ability to make each person he meets feel that he loves him more than anyone else in the world. I felt this was a special moment worth recording.”

Through the Church movies he Directed and Produced, he also touched many lives, in and out of the LDS Church.

With.pngMy Grandfather, Jesse Eldred Stay, died peacefully this morning at 7:13 am. I would not pay proper respect to him if I didn’t embrace this moment in celebration of his life, his accomplishments. At the same time I look forward to the future when he and I, and his family of 7 children, 50 Grandchildren, and numerous Great-Grandchildren, what he would consider to be his greatest life accomplishment, can be with him again. Grandpa was a Sealer in the Los Angeles temple of the LDS Church. As a sealer, he married and sealed me and my wife together like he did most of his children and grandchildren, for what we believe to be, time, but not just time – all eternity beyond this life. While I have my 3 month old son, Jesse Eldred Stay III, to continue this legacy in this life after me, my Grandfather’s greatest accomplishment is giving us hope, and knowledge that we, as a family, can be with him and each other again when we pass away, and always be able to cherish and respect the example that he gave to us here in this life. Seth Godin recently asked people to point out, celebrate, and respect the Superheroes in our lives. My Grandfather is my Superhero! He truly was a real-life Super-man. I have had the privilege to have known him longer than any other man, other than my Dad, in this life and it is my honor. It is with this respect, hope, and faith, that I honor, love, and thank him, for the life, both mortal and eternal, that he gave us.