The Perfect Use of Custom Audiences Through Facebook Ads
Custom Audiences are a terrific way to build Facebook ads that convert and bring strong traffic back to a site. The way they work is this: You have an email list You import that email list into Facebook’s Power Editor Facebook matches those emails with Facebook users that also use those emails You target ads […]
Read more...Facebook is Not the Top Social Network in America, Yet
Just yesterday, MySpace announced the release of their myAds Beta self-serve Ads platform. As part of it, similar to Facebook’s self-serve Ads platform, they released an automatic statistics engine, now available to any user that goes through the motions of setting up an Ad. The new engine allows a glimpse into the MySpace userbase. What’s […]
Read more...A Little More Information Regarding Beacon…
After posting my article yesterday, the beacon controversy seems to have come back with a vengence, with articles by Mashable, TechCrunch, and even Valleywag (I’m actually not much of a Fantasy Football Enthusiast, but they can certainly call me one), to name a few. Today I received communication from Facebook clarifying where Facebook stands on […]
Read more...Beacon Makes a Comeback, With More Choices and Options
UPDATE: A Facebook Representative has clarified this a little further by saying Facebook Beacon is actually a free product. Per their statement, “We don’t charge developers, users or sites for Beacon or Connect use. Neither product is at all associated with advertising — no participating sites pay nor are they required to be advertisers.” I […]
Read more...Why You’re Seeing "Those" Facebook Ads
Yesterday I was checking Facebook and noticed an Advertisement on the left for a singles site targeting Homosexual Men. Well, maybe Facebook knows something I don’t, but I do have a wife, and yes, 4 kids – I am far from such! Not only that, but my Facebook Account specifically says I’m interested in WOMEN. […]
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