I'm on Facebook - Now What??? Archives - Stay N Alive

Announcing the 2nd Edition of I’m On Facebook–Now What??? (Plus a Free Webinar by Me!)

I’m proud to announce the launch of my newest book, the 2nd Edition of I’m on Facebook–Now What??? along with a big launch event on Thursday, June 27th that is completely free! Jason Alba, my original co-author of my first book, I’m on Facebook–Now What??? and I brought in a new co-author, Rachel Melia to help us with this edition, and we’re re-targeting it towards marketers this time! Completely up-to-date, this edition will show marketers everything I know, Rachel knows, and Jason knows to build the best Facebook marketing strategy to your business. And we’re kicking it off with a big launch webinar where we’re going to dump all our knowledge about Facebook into a full 1 and a half hours (and you’ll win free stuff in the process)!

This book has been a long work-in-progress. We wanted to get it in perfect shape for you, and I think in just the easy-to-read 160 pages you’ll get a jam-packed reading session with all sorts of tips on your Facebook marketing strategy you never thought of before. I need your help though.

We’re going to kick this off with a big, hour and a half webinar on Thursday, June 27th. I’m really excited for my topic, which I’ve never shared publicly before – I guarantee your ad strategy will improve 100-fold with the tips I’ll share in the 30 minutes I have! In addition, you’ll have 2 jam-packed sessions from Jason and Rachel on Facebook Marketing as well as managing professional relationships on Facebook. This is actually the first webinar I’ve played a part in organizing so if it goes well maybe I’ll do more! I want you to sign up for the webinar, in order to celebrate the event with us. Go do it now!

When you sign up you’ll be entered and automatically be in the running for 3 signed copies (that’s the autograph of all 3 of us!) of I’m on Facebook–Now What??? 2nd Edition. I’ll also throw in 3 signed copies (the description only says 1, but I’m throwing in 2 more) of my latest For Dummies Book, Google+ Marketing For Dummies. Who knows – maybe we’ll throw in a few other things if the turnout is good enough!

So with this post I ask 3 things from you and you’ll have the opportunity to win some pretty cool stuff!:

I’m really excited for this book launch. I hope this book provides you the value and knowledge I’ve gained in the years I’ve been working with Facebook as a platform, both as a developer, and as a marketer. Please participate in this launch celebration with me, and share it with all your friends, lists, and groups! I hope to see you in the webinar on Thursday!

Come Get Your Books Signed! I Want to Meet You!

Shaking handsI hate shameless self-promotion, but this is one opportunity I get to do such.  I hope you bear with me.  For those of you at BlogWorld Expo, I’d like to meet you in person if you’ll join me for a book signing from 3-4pm Pacific near the BlogWorld Expo Bookstore today (October 16, 2009).  The Bookstore has copies of both my books and I would be happy to sign any books you purchase while you are here.

Even if you don’t want to purchase a book, please stop by and say hi!  I want to meet each and every one of you.  Let’s talk about the Building Blocks of the new Web and about Facebook Connect and Twitter and Google’s OpenSocial and FriendConnect, and maybe we can learn a little from each other.  At a very minimum I’ll get to meet you face-to-face and hopefully we can build a real-life relationship out of that meeting.

For those that stop by, I may even do a random book giveaway of my FBML Essentials book while I’m there.  Please, please come stop by and say hi while you’re out here.  This is my chance to meet you!

Make the Most of Facebook With Fox 13’s New Series

facebook-pic.pngA few weeks back I was interviewed by our Local Fox station, Fox 13 KSTU about Facebook.  I was interviewed by Arikka Von, Katy Carlyle, Nicole Hunter, and Nineveh Dinha about topics such as why you should join Facebook, Facebook Privacy, Security, and even Strategy on Facebook.  The series ran all last week (now all my neighbors are wanting me to give them a class on Facebook), and I think serve as a great resource for anyone wanting to learn the basics of what Facebook can do for them.

For those wondering when I’m on Facebook–Now What??? will get a new edition, rest assured Jason (my co-author) and I are definitely talking about that, and hopefully sooner than later we will be able to begin working on that.  We also have something else in the works (again if I can just get time to get my part done) that I think will hold you through in the meantime.  Until we get any of that together, these videos by Fox 13 Utah serve as a great resource.  Thanks a lot to the entire Fox 13 team for giving me the opportunity to share!  I especially like the one showing you how to set your Facebook Privacy settings. Nineveh’s strategy segment was also very useful I thought (If you’re going to be running against Senator Bob Bennett this election, call me – I’d love to help you out!):

Facebook Fundamentals

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Facebook Etiquette

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Facebook Security and Privacy

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Facebook Strategy

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I’m On Facebook–Now What??? Now Available for the Kindle – Get Your Copy Today!

I'm On Facebook--Now What??? For the KindleRecently when Amazon made their Kindle software available for the iPhone I told Jason and our Publisher Mitchell at HappyAbout that it was time we get our copy in the already strong database of books the Amazon Kindle Store provides. Now, not only would you not have to buy a Kindle to read our book digitally, but you could now take it anywhere with you, in your pocket, along with dozens of other of your favorite books thanks to the portability of the iPhone. This was very appealing to me, as now with just the push of a button you could download our book, read it anywhere you go, bookmark it, select your favorite pages, and more in a nice, easy-to-read digital format.

So I was proud to learn today that you can now go to the Kindle Store, search for “I’m on Facebook”, and with one click, have our book in your pocket or on your Kindle wherever you go. Better yet, it’s the cheapest of all versions, at only $9.56! We save on publishing costs, you get half off the original book price. How’s that for win-win?

If you have an iPhone, you can download the Kindle app by clicking on this link. You can also buy the Kindle 2 on Amazon (affiliate link) and get the full experience. To get the book, just go here, click the “Buy now with 1-click” link, and it will automatically be downloaded to your Kindle the next time you turn it on or open the app on the iPhone. Or, if you were always wanting to see what it was about, try it out for free! There’s a “Send sample now” link on that same page which will send you just a sample so you can see a preview of what you’re purchasing before you buy it.

Oh, and be sure to share this with your Facebook friends!

Twitter API Lead Changes Priorities With New Book

UPDATE: Be sure to see Alex’s comment below for his view on this.

twitter_logo_s-2.jpgI am a huge fan of Twitter, regardless of what I say or ever complain about. As a developer of Twitter apps, I want to see it succeed. However, I will sound the warning bell when I see things happen that could detrimentally affect the service. A post on his personal blog today by Twitter’s API Lead, Alex Payne, has me concerned. In the post, he announces that he’s writing a book, and ironically, the book has nothing to do with Twitter development.

In the post, Alex announces he’s writing a book on a new, JVM-based language called Scala. He did a presentation on it awhile back at C4, talking about why he was supporting it and why it was a good language. Alex is a smart guy, and it would seem he’s a very appropriate author for such a book, but in his blog post he mentions nothing about what is going to happen with his work at Twitter – what are his priorities after he begins writing this book?

In development for my own site, SocialToo, I’ve dealt quite a bit with Alex, so I know he’s a hard worker. He’s answered my e-mails in the middle of the night, and even over the weekend. He’s always talking to the Twitter development list and lately seems to be doing a great job interacting with developers.

As an author of 2 books, one of them O’Reilly, I’m a bit worried Alex’s priorities may be shifting. Writing a book is no easy task, and especially not an easy task to maintain a full-time job at a very time-consuming startup that still doesn’t have its API squared away. He should expect to spend several weeks in a row, full-time, writing, editing, and re-editing the book. It’s not very easy to write a book in your spare time – he should expect his focus at Twitter to diminish. There’s no avoiding it – that’s why O’Reilly gives authors an advance, so they can support themselves during the time they are writing the book. O’Reilly has tough deadlines to get books to print in time.

So, seeing perhaps the most important player in Twitter’s API development completely shift their focus after posts like this one last week by Alex himself, I can’t help but wonder where the priorities are at Twitter and who’s actually working. Does this mean we’ll never see them open the firehose? As a Twitter developer, I’m truly worried about this announcement.

Amazon S3 Outage Affecting Book Sales

Picture 7.pngI was just writing a post about my new book on Facebook development, FBML Essentials, being released, when I realized Amazon’s problems right now are much bigger than S3. Previously, if I did a search for “Facebook“, an entire list of books would display, including my first book. Currently, it returns nothing. Searching for “I’m on Facebook–Now What???” also returns nothing. At this point, I’m not quite sure what gets returned via search on Amazon.

Amazon is currently losing I’m sure thousands of dollars in sales as their site is having some unknown, perhaps S3-related issue. The problem is, not only are they losing money, but so are the authors and distributors selling through their site. It’s my hope that they get this resolved soon and can get things back in order. Is anyone seeing other things that are down related to this outage?

Update: it appears to be back up again, so the outage seems to be sporadic, perhaps a caching issue?

Picture 6.png

My Trip to Google I/O

logo.pngTomorrow evening I’ll be heading off to Google I/O at the Moscone Center in San Francisco. I’m very excited to look over the various new technologies Google is offering, including OpenSocial, Google App Engine (keep an eye out for Bungee Labs, the competitor to App Engine – I hear they’re planning to make an appearance there), and hopefully I’ll get a first chance to play with Google FriendConnect. I’m hoping to take quite a bit back so I can apply it to the work I’m doing for Takes All Types to transition them over to OpenSocial.

While I’m out there, look out for me the next few nights. Tomorrow evening, probably late, I’ll be visiting the WordPress 5th Anniversary at the Minna Gallery. That should be quite a fun event, and I look forward to meeting Matt Mullenweg and crew again. Then, Wednesday night, be sure to come out to the Silicon Valley Web Builders meeting, where I’ll be speaking to about 100-150 developers and such with an interest in Facebook and Social Media development. There, I’ll be speaking about a few tags you probably weren’t aware of in FBML, and we’ll go over some fun FBML facts, as well as discuss some of the latest news we’re seeing about Facebook lately. I also hear a local news reporter will be there, so the pressure is on. I’ll have a number of copies of my first book, “I’m On Facebook–Now What???” there for you to purchase, and I’m happy to autograph any copies you buy – if you haven’t yet RSVP’d please do so now!

The final event, Thursday night, is the Palo Alto Facebook Developers meeting. That meeting looks to be jam packed with developers, Facebook enthusiasts, and investors, from Jim Breyer, to Lee Lorenzen, to Justin Smith of InsideFacebook, to Dave Morin of Facebook, it seems anyone that has anything to do with Facebook will be there. They will be celebrating the 1 year platform anniversary, going over the new design and how that will affect developers. I anticipate some announcements out of that meeting, although I can’t say for sure.

So if your out in the area, stop by and say hi! I’m @jessestay on Twitter and FriendFeed – give me a holler and maybe we can go get some Thai or Seafood (my two favorite San Fran cuisines!) together. I look forward to seeing you all there!

Me at Web 2.0 Expo

Picture 8.pngI’ll be at Web 2.0 Expo starting tomorrow, April 22 through Friday, April 25. This, in my opinion, is one of the conferences to be at this year, as I really feel we’re getting to a tipping point towards the evolution of Social Networks. Expect to hear a lot about Enterprise 2.0, Future of Mobile, and of course, the future of Social Networks. I’ll do my best to live-blog what I can on the Stay N’ Alive blog, OpensocialNow.com, and FacebookAdvice.com. I’ll be bringing along my wife’s Flip digital video camera so maybe I’ll even get some good video while I’m out there.

I’ll be bringing several signed copies (by both me and Jason) of “I’m on Facebook–Now What???” with me, which, if you’re a blogger and can convince me why I should give you a free copy (I love giveaways to your audience if you have a good audience) come see me. Or, if you already have a copy of the book I’m happy to sign copies while I’m there. I’ll be posting my whereabouts on Twitter so you should be able to find me. Also, look for me at the O’Reilly booth on Wednesday around 3pm. I’ll be also promoting my upcoming book, FBML Essentials and would love to meet you!

If you want to follow where I am, again, there’s Twitter, or feel free to check out my schedule here. Also, add me on Crowdvine!

Wanna win a copy of the book?

1316947090_6812521383_o.pngBeth Kanter and I met over at Graphing Social Patterns this year. I was running late to the lunch and happened to sit down at a table I saw Rodney Rumford at. I introduced myself and Beth happened to be at the table. She asked if she could give a book away on her blog, and interviewed me briefly. She posted a great review of the book today (yes, that’s my big head in the close-up!), and announced the free giveaway of “I’m On Facebook–Now What???”.

Learn more about Beth and ways to “Change the World” using Facebook on FacebookAdvice.com…

I’ve Been Guy Kawasaki’d!

guy2.0.pngGreetings to all of my new subscribers, thanks to a great post I’ve been working on with Guy Kawasaki over on his blog here:

http://blog.guykawasaki.com/2008/04/ten-things-you.html

The post is about 10 things you didn’t know about Facebook – these are all excerpts that you can find bits and pieces about in “I’m On Facebook–Now What???“, with a few additions. I’m really glad Guy put me to task to put this list together. Be sure to purchase one of his books as well!

The story behind this post is both Guy Kawasaki and Chris Pirillo were looking for a way to automatically follow those that follow them on Twitter, so they could better communicate with their fan-base. I decided to take this as an opportunity (as I wanted the same feature for myself), and wrote http://socialtoo.com to do just that for them. They both signed up (see Chris Pirillo’s post here – he mistakingly thought I worked for Twitter), and Guy Kawasaki generously offered to promote the book Jason Alba and I wrote, “I’m On Facebook–Now What???” via his blog. The funny thing is I was actually able to use Guy’s, “I know you would do the same for me…” as Guy thanked me for helping him out.

After my experience with Guy I respect him even more. Without my asking he offered to help me out – this is now my new mantra. When you do good things for others, looking for their needs, in my opinion, regardless of pay it always comes back to you. I will be devoting my time on Sundays to help out charitable causes such as Takes All Types (recently featured here and here), not necessarily because I’m expecting anything out of it, but because I know it helps other people, and just knowingly that always comes around for good on your behalf in the end. Thank you Guy for your sincere promotion of my book in your article!

If you’re looking for Facebook consulting, or have an external application outside, or inside a social network you would like to consider including as part of SocialOptimize’s community of Social Applications, please contact me at the links on the right – I promise I will get back to you!

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