jaiku – Stay N Alive

Where is Jaiku???

jaiku_hires_rgb.pngI don’t know if it’s the horrible logistics at yesterday’s keynote and that I had to sit on the floor to watch it, or the T-Shirts that in binary say, “GoogleKO” (Mike, I’ll give you mine if you have lunch with me tomorrow), or maybe the fact that I now can’t get internet connectivity as I write this due to the poor planning for WiFi in this room. Or maybe it’s that I’m presenting on Facebook and have had Facebook on the mind the time I’ve been here, but I’ve really been on an anti-Google run lately and I’m not sure why.

The biggest thing I’ve noticed here at Google I/O is there is absolutely no presence of Jaiku at the event. I haven’t seen any booths, presenters are not running it up on the screens like we saw with Twitter at Web 2.0, and it almost seems as though Google doesn’t care that there is an opportunity with the problems Twitter is having right now. In fact, I think I’ve even seen Twitter on a few of the presenters boxes rather than Jaiku.

Does Google just not care about Jaiku? They have an amazing opportunity here. Twitter is down about one half of the time. They are hosting a blog on their competitor, Tumblr’s, site because they can’t trust their own servers by all means! I don’t agree that FriendFeed is a competitor to Twitter – Jaiku is, however, and now is the time for them to step up! Google has a conference with attendance that perhaps exceeds that of Web 2.0, and the whole world watching them as they make some serious announcements, so I can’t figure out why they aren’t taking this opportunity to gain an edge on their competitors.

Jaiku is perhaps the only other service out there with an SMS status update system similar to Twitter’s. People really want to find another solution that solves what Twitter gives them. Jaiku does this, and Google is failing seriously at promoting it and bringing attention to it at this conference.