facebook marketing – Stay N Alive

Category: facebook marketing

How to Find the Fans of Your Facebook Page

Posted on by jessestay

I had a client ask me the other day if they could identify their 10,000th fan for a giveaway. The truth is on Facebook, they don’t make it easy to know who your fans are. In the Facebook API it limits you up to only a few hundred fans that you can retrieve (and that only works on occasion). You can use Graph Search and a combination of a couple Google Chrome extensions to download up to about 5,000 fans (I’ve never been able to get more). But to get the entire list hasn’t been possible until I discovered this one cool hack, and it sorts it by most recent person who liked your page! Here’s how you do it:

The secret is in a little-used feature that allows you to easily block fans, and find fans you have banned from any Facebook page you manage. To get your list of fans, do the following:

  1. Go in as an admin of your page to your Facebook’s “Settings” tab at the top. This is where you can configure your page and modify how you want to administer your page.
  2. Select the “Banned Users” option on the left. This section allows you to configure who has been banned and who hasn’t.
  3. In the drop-down that appears at the top, click on it and select “People who like this”. This is the list of all people who have liked your page!
In the ensuing list, if you scroll through it all you will have a list of every single person who has ever liked your page, sorted by who liked it most recently! So if you want to discover who your 10,000th fan is, wait until shortly after you reach 10,000 fans, go to this page, and count down the number of fans over 10,000 it was when you looked at the page, and the fan you end up at will be your 10,000th fan!
Unfortunately, you can’t use this trick to enable a Chrome extension like AnyAudience to download the list yet, so you’ll have to scroll through all users to see the entire list. This does enable that possibility though, and I anticipate app developers (maybe I’ll do it) will build out a Chrome extension that works with this so you can use your list to build lookalike audiences, or to analyze with Facebook ads.
However, this does provide, since it is a sorted list, a way to identify who your latest fans are, and do promotions around that. What other tricks have you seen allowing you to learn more about a Facebook Page’s audience?

How to Protect Your Online Social Media Presence Using Facebook Business Manager

Posted on by jessestay

Facebook’s recently released Business Manager is a God-send for any social media manager or strategist or even security department desiring to manage multiple Facebook Page admins among dozens (to even hundreds or thousands) of Facebook Pages and Ad accounts. With just a few clicks you can know exactly who has access to your Facebook Pages and Ad accounts, and remove that access within just a click. As an agency, this is a dream come true! But there’s one element of security marketers and businesses need to be aware of, and it could compromise their entire Business Manager access if they’re not careful.

The problem I’m referring to is social engineering. The fact is it’s pretty easy to duplicate or copy another person’s Facebook account. I saw it happen just today – a fraudster finds the friend of someone influential, copies the account of that friend, and starts friending the same people the original person was friends with. If they can make it far enough, the account can look pretty authentic! And if you’re onto them they’ll just block you so you can’t report them (more on that later).

So what happens when a Facebook Page admin, or Business Manager admin is the target? The fraudster just needs to send a request from Facebook Business Manager to one of the owners of the Facebook Page as someone that looks like a legit admin of that account, and if that admin is not paying attention, before they know it, they’ve been removed from the Page, and the new owner is posting on their behalf with basically whatever they want. It could be a Social Media manager’s nightmare!

So how do you protect yourself? Here are a couple tips:

  • Email or call the person sending you a request. This is probably the easiest way to protect yourself. Don’t trust their Facebook account, as it could be hacked. However, sending them a separate email or even better a phone call or walking over to their desk, ensures that you’re messaging them at a guaranteed communication channel. If they respond and say it was them, you’re good to approve the request!

    Also, don’t trust an email from someone that says they sent you a request – it’s easy to spoof the “from” line of an email. Always make sure you directly email them (not in a reply), and ask them if you must use email.

  • Turn the management of your Facebook Page and Ad Account access over to your security team. Marketing teams may hate me for this one, but it truly is the safest means. Your security team is trained to watch for stuff like this (and if they aren’t, have them contact me and I can get them trained!). A good security team will both watch out for your security, ensure only those that need access to your accounts have access to them, and also empower you as a marketing team to get as much done as you need to get done. A good security team will never be a hinderance, but also protect your online presence as a company.
  • Only give the requesting party the access they truly need to your page or ad account. This is important. It’s so easy to just give “admin” access to just anyone, which means that individual can completely remove other admins making it a nightmare to recover your Facebook Page. Some times if it’s an agency, and you don’t have the experience to manage your page, admin access is appropriate. But make sure your agency (such as Fit Marketing, the company I work for – your security is something we have experience with, and are good at) understands how to keep your account safe, and make sure you email them to know it’s them sending the request. Beyond that, ONLY give access to people what they need! Hopefully your agency is following this as well (many agencies don’t, so be careful).
  • Develop a contingency plan. Most companies don’t have one of these. A contingency plan can help your organization prepare in the event someone does compromise your Business Manager access. It can also ensure employees are educated and following best practices to make your company as secure as possible. Companies such as Fit Marketing and myself can help you develop a solid contingency plan for your business.
Facebook Business Manager is an incredible tool – I’ll be posting more about it on the Fit Marketing blog shortly. It can actually make your organization safer if used right. However, if business owners and marketers aren’t careful, your social media presence could easily, and quickly be compromised. Hopefully these tips can help secure your social media presence using the tool.

Announcing the 2nd Edition of I’m On Facebook–Now What??? (Plus a Free Webinar by Me!)

Posted on by jessestay

I’m proud to announce the launch of my newest book, the 2nd Edition of I’m on Facebook–Now What??? along with a big launch event on Thursday, June 27th that is completely free! Jason Alba, my original co-author of my first book, I’m on Facebook–Now What??? and I brought in a new co-author, Rachel Melia to help us with this edition, and we’re re-targeting it towards marketers this time! Completely up-to-date, this edition will show marketers everything I know, Rachel knows, and Jason knows to build the best Facebook marketing strategy to your business. And we’re kicking it off with a big launch webinar where we’re going to dump all our knowledge about Facebook into a full 1 and a half hours (and you’ll win free stuff in the process)!

This book has been a long work-in-progress. We wanted to get it in perfect shape for you, and I think in just the easy-to-read 160 pages you’ll get a jam-packed reading session with all sorts of tips on your Facebook marketing strategy you never thought of before. I need your help though.

We’re going to kick this off with a big, hour and a half webinar on Thursday, June 27th. I’m really excited for my topic, which I’ve never shared publicly before – I guarantee your ad strategy will improve 100-fold with the tips I’ll share in the 30 minutes I have! In addition, you’ll have 2 jam-packed sessions from Jason and Rachel on Facebook Marketing as well as managing professional relationships on Facebook. This is actually the first webinar I’ve played a part in organizing so if it goes well maybe I’ll do more! I want you to sign up for the webinar, in order to celebrate the event with us. Go do it now!

When you sign up you’ll be entered and automatically be in the running for 3 signed copies (that’s the autograph of all 3 of us!) of I’m on Facebook–Now What??? 2nd Edition. I’ll also throw in 3 signed copies (the description only says 1, but I’m throwing in 2 more) of my latest For Dummies Book, Google+ Marketing For Dummies. Who knows – maybe we’ll throw in a few other things if the turnout is good enough!

So with this post I ask 3 things from you and you’ll have the opportunity to win some pretty cool stuff!:

I’m really excited for this book launch. I hope this book provides you the value and knowledge I’ve gained in the years I’ve been working with Facebook as a platform, both as a developer, and as a marketer. Please participate in this launch celebration with me, and share it with all your friends, lists, and groups! I hope to see you in the webinar on Thursday!

Wanna Learn Facebook Development? Check Out My New Video Series

Posted on by jessestay

Facebook application development isn’t just a skill, and it’s not just for developers either – it’s a mindset and a culture that you have to understand to truly understand and implement its value. It’s something both marketers, business owners, as well as developers should understand to fully have a grasp against the competition in this increasingly social world. That’s why I jumped at the chance to work with the popular online learning site, Pluralsight, to do a new series on Facebook application development. My first video went live yesterday, and I hope will be the first in a line of videos you can use to hone your skills both as a marketer and developer to take advantage of the most of Facebook Platform.

In my first course, you’ll learn why Facebook is such a valuable tool to integrate with your business or marketing strategy. I’ll show you example apps that have seen success on the Platform, and then take you through, step-by-step, on how you can set up a custom Facebook Page tab on Facebook without any HTML knowledge necessary to get started. You’ll end understanding the different integration points you can use to build an app, or just integrate Facebook into your existing website or app design. I teach you social design philosophy and the different touch points you should understand no matter what your skill set.

Whether you’re a marketer, a developer, or business owner I think you’ll enjoy this course. I think you’ll be surprised with what you’re able to accomplish by the end, and what your understanding will become when you’re finished. If you’ve ever wanted to get your hands dirty with what you can fully do on Facebook, this is a course you can’t neglect, regardless of your skill set.

The course is part of Pluralsight’s learning platform, and I hope will be one of many future courses you can learn from on these topics. It also joins Facebook’s own Yasser Shohoud’s Facebook Platform Overview that serves as a great primer for where my course will take you.

When I considered this I thought about just doing my own video series and charging monthly for access to those. I would have likely charged around $100-200 for access to that for it to be worth it to me. I realized though, that by partnering with Pluralsight, you could get my content, as well as hundreds of other courses from other experts that are top at their game. Instead of $200 for one-time access to my videos, you can pay as little as $29 per month (you cancel whenever you like) or $299 per year and get unlimited access to mine and anyone else’s  courses on their platform. To me I think it’s a great deal.

With this course you’ll get:

  • Material for all types to understand – marketers, business owners, and developers
  • Step-by-step videos taking you through the entire process, which you can step away from at any time.
  • Assessment to test your knowledge at the end of the course and grade you on your understanding of the topics covered
  • Knowledge of why you should understand Facebook Platform
  • Step-by-step tutorials on how to build custom Facebook tabs
  • Hands-on videos giving you the basics of Facebook’s developer platform, allowing all to understand all they need to get started
  • Access to all future courses on Facebook by me and others.
If you want to understand Facebook in a way your competitors don’t, go register for my Facebook development course today! The tips I cover are things not many in the industry know, and you’ll have the upper-hand in your industry.
To register, just click here and follow the instructions. Then go over here to my course’s Facebook Application Development page to get started in knowing what your competitors don’t!
For the first 20 commenters that ask below I’ll give a code for a free unlimited 7 day trial to try the service and take my course.

Presentations Available With Audio

Posted on by jessestay

Just a quick update – I’m posting my Ignite presentation below, dubbed with audio this time. It should be a great primer to get you started in Facebook Development. Also, scroll down and you’ll be able to listen to the panel I joined at Global Entrepreneurship Week Utah 2 weeks ago.

Facebook Development in 5 Minutes[swfobj style=”margin:0px” width=”425″ height=”355″ src=”http://static.slideshare.net/swf/ssplayer2.swf?doc=fb-development-5-minutes-1227159742206508-8&stripped_title=facebook-development-in-5-minutes-presentation” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true”]

View SlideShare presentation or Upload your own. (tags: city lake)

Here is the GEWUtah Panel (taken from http://www.utahpulse.com/featured_article/unleashing-ideas-conference-viral-marketing-secret-weapons-a-down-economy-panel-dis):

[audio:http://www.utahpulse.com/files/GEWViralMarket.mp3]

Let’s Meet in Person!

Posted on by jessestay
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The end of this year is turning out to be quite an eventful one for me. This Friday I’ll be doing a free O’Reilly Webinar, “Creating Facebook Applications — A Beginner’s Guide”. The webinar starts at 10:00am PST, and I’ll probably talk for about 30-40 minutes on how to get started in Facebook App development, after which we’ll have a question and answer session where you can ask your own questions about Facebook development. Register now, as attendance is limited! From the registration page:

“In this session you’ll learn how your apps talk to Facebook, how Facebook talks back, where to find the information you need, viral integration points to promote your app, and learn the very basics of creating a fully functional Facebook application. Come and listen in and bring your questions as [I] present this valuable topic towards getting your web apps recognized through the great tools Facebook provides.”

In the meantime, you may purchase my book on Amazon to get a head-start!

November 13, 6pm MST – Ignite Salt Lake City

Next week I’ll be condensing my presentation even more in what ought to be a fun night of fast-paced information, random facts, and hilarious stories at Ignite Salt Lake City. Each presenter is allowed to talk about almost anything – there are just a few rules. Each presenter has 5 minutes, 20 slides, and each slide automatically rotates every 15 seconds. I’ll be doing the impossible and talking about “How to build a Facebook App in 5 minutes”. The free event is sponsored by O’Reilly, and boasts participants such as Josh Coates, CEO of Mozy. O’Reilly does these around the nation, and Salt Lake City is quite lucky to have one of their own. I’m looking for a great evening of informative fun!

November 20 – Global Entrepreneurship Week Utah

Details are still forthcoming, but I’ve been invited to speak at Global Entrepreneurship Week, Utah on the 20th. I’ll share more details as that works out, but mark your calendars!

December 5, 7:30am MST – Utah Technology Council

On December 5, I’ll be on a panel with other traditional media reporters talking to PR and Marketing professionals at the Utah Technology Council. I’ll be “the blogger” of the group, and hope to share some of the ways marketers and PR professionals can get interest from bloggers, and the types of things we like and dislike. I warned them I may have very different opinions than the traditional media reporters there, and they were very open to that – it should be a very fascinating conversation! I’ll share more details about that as I get them as well.

In January I’ll be judging a yet to be disclosed development-related contest that I’m very excited about. The contest will take place in the Bay area, and I’ll be judging entries submitted – I’m really looking forward to this one. It’s fun to see the creative juices of developers and what others can come up within a limited environment.

So, if you’re in the area for any of these (or online for at least one of them), stop on by and say hi! I’d love to see you and welcome any questions or feedback you may bring.