Growth Hacking: How to Target Ads to the Followers of a Public ("Follow") Profile on Facebook
I shared earlier on this blog the benefit of using a personal, “Public Profile” on Facebook over a Fan Page on Facebook to personalize the experience and grow your network. I encourage each of my clients to, when they have the choice, choose the public profile over the Fan Page for personalities in the company […]
Read more...Your Constantly Evolving, Constantly Changing Social Media Plan
When I was younger things were simpler. TV, Print News, and when the internet, even websites would remain pretty static. My, how things have changed! In a world of “Generation Me”, with Millenials being raised on the internet and using technology and social media for most of their lives, marketing, and technology is so much […]
Read more...YOU Get a Free Book! And YOU Get a Free Book! How to Use and Make Money Using Facebook Ads
I mentioned last week that I was launching a new webinar on Facebook ads. In this webinar I’m going to be showing you one of the biggest questions I get in my consulting and coaching for my clients – how you can MAKE money instead of SPEND it on Facebook ads! From my experience, so […]
Read more...ANYONE Can (and Should) be a Marketer! My New Business and Focus
About 7 years ago I was sitting in a full-time job, developing software as a senior engineer for UnitedHealth Group. I loved writing software, and began writing a few tools on the side just for the fun of it. I couldn’t build an audience though! I was stuck – great software, with nowhere to go. […]
Read more..."Be a Mormon!" – Making Things Go Viral
I’m sharing this partly because I’m excited Mormons were mentioned (I am in charge of much of the social technology integration and strategy for the LDS Church as one of the many things I do), but also because there’s some truth to it. As Mormons, we get Marketing and Social Media, but I argue it’s […]
Read more...
Hey Businesses, You’re Using Facebook Wrong
Robert Scoble just finished a great blog post on why he thinks Twitter is worth much more than people give it credit for. He cites its ease of use for businesses and open nature as an easy way for businesses to target customers. He and I had a conversation about this on FriendFeed, and while […]
Read more...Learn More About Facebook With Upcoming WebCasts
I’ve been invited to do 2 WebCasts in the next 2 weeks that I think you might be interested in. As always I’ll try to post my slides on SlideShare if it makes sense to do so. I really like an interactive presentation so most of the time my slides don’t make sense. The first […]
Read more...Louis Gray to Join the SocialToo.com Board of Advisors
I’m very proud and excited to announce that Louis Gray, my publisher and fellow-author at LouisGray.com, will now be part of my company, SocialToo.com’s, Board of Advisors and helping us to further build out our strategy in the near and long-term future. Louis comes from a strong PR and marketing background, and when not blogging, […]
Read more...Presentations Available With Audio
Just a quick update – I’m posting my Ignite presentation below, dubbed with audio this time. It should be a great primer to get you started in Facebook Development. Also, scroll down and you’ll be able to listen to the panel I joined at Global Entrepreneurship Week Utah 2 weeks ago. Facebook Development in 5 […]
Read more...