The Perfect Use of Custom Audiences Through Facebook Ads
Custom Audiences are a terrific way to build Facebook ads that convert and bring strong traffic back to a site. The way they work is this: You have an email list You import that email list into Facebook’s Power Editor Facebook matches those emails with Facebook users that also use those emails You target ads […]
Read more...Your Constantly Evolving, Constantly Changing Social Media Plan
When I was younger things were simpler. TV, Print News, and when the internet, even websites would remain pretty static. My, how things have changed! In a world of “Generation Me”, with Millenials being raised on the internet and using technology and social media for most of their lives, marketing, and technology is so much […]
Read more...YOU Get a Free Book! And YOU Get a Free Book! How to Use and Make Money Using Facebook Ads
I mentioned last week that I was launching a new webinar on Facebook ads. In this webinar I’m going to be showing you one of the biggest questions I get in my consulting and coaching for my clients – how you can MAKE money instead of SPEND it on Facebook ads! From my experience, so […]
Read more...Are YOU a Social Asset to Your Company? Are Your Employees?
One of the things I talk about in Google+ Marketing For Dummies is the importance of getting your employees and brand loyalists involved in social media. This is something I’m seeing has more and more importance with the emergence of Google Authorship and the affect a public profile on Facebook has for individuals. The truth […]
Read more...ANYONE Can (and Should) be a Marketer! My New Business and Focus
About 7 years ago I was sitting in a full-time job, developing software as a senior engineer for UnitedHealth Group. I loved writing software, and began writing a few tools on the side just for the fun of it. I couldn’t build an audience though! I was stuck – great software, with nowhere to go. […]
Read more...In the Collaborative Economy, Are Local Classifieds in Trouble?
I’m a big fan of my friend Jeremiah Owyang’s principle of “The Collaborative Economy.” The principle is thus (yet very hard to explain unless you actually experience it): the trend in social media, up to this point, has been the sharing of virtual content, goods, and services through close friends and family on social networks […]
Read more...On My Own Again – I’m Back in the Saddle
When I started working for The Church of Jesus Christ of Latter-day Saints with the first role with the title “social” in it (see my sum-up here), I came in with a desire to serve, but only planning to be there for 6 months. I had been on my own for several years at that […]
Read more...Adobe Disrupts Enterprise Collaboration With New Tool for Marketers
Enterprise collaboration is quickly becoming the future of communication within the enterprise. Using tools like Yammer, employees have been able to collaborate between themselves on internal “social networks” where links, photos, and information could be shared. Now we see tools like SalesForce Chatter which attempt to turn employee communication and collaboration into measurable results. Enterprise […]
Read more...Moving Forward From My "Mormon Moment"
As some of you may be aware, I have spent the last, almost 3 years, helping to grow Social Media in what some have perceived as very much a pioneering role for The Church of Jesus Christ of Latter-day Saints. Consulting for them for years before, I started just over a year after Barack Obama […]
Read more...Sign up for Small Business Success Summit Before Friday
Just a quick note – I’ll be speaking at Social Media Examiner’s Small Biz Success Summit on February 6. Currently, if you sign up before Friday you can get 50% off the price of admission. In full disclosure, if you use my links here I get a commission on ticket sales from your registrations so […]
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