Growth Hacking: How to Target Ads to the Followers of a Public ("Follow") Profile on Facebook
I shared earlier on this blog the benefit of using a personal, “Public Profile” on Facebook over a Fan Page on Facebook to personalize the experience and grow your network. I encourage each of my clients to, when they have the choice, choose the public profile over the Fan Page for personalities in the company […]
Read more...Developers: Here’s How You Access #Hashtags in Your Apps
I showed earlier tonight a way you can access on Facebook.com the stream for any particular hashtag without having to have a link to get to it. I mentioned Facebook would likely release an API for this. Being the idiot that I am I neglected the fact that Facebook already has a search API, and […]
Read more...How to Get a User’s E-mail With Facebook Messages, and Why it Doesn’t Matter
It appears that Facebook has taken the Higher Ground. I also warned on Twitter that when Facebook opens up, they also innovate. That, they did today as they launched their new “Facebook Messages” product, a “Social Inbox” intended to change the way you communicate with your close friends and family. The new service also creates […]
Read more...7 Strategies I’m Pitching for Businesses to use Facebook Places
Facebook Places is the latest and greatest service offered by Facebook that has many Brands raging around how to build a strategy. Never has the advertiser or brand had so many options as they do now on Facebook to target demographic, interested parties, that you can now actually track whether they’ve been to your physical […]
Read more...Facebook Kills Connect, Makes App Creation Easier, Simpler
As I’ve been writing Facebook Application Development for Dummies (now available on Amazon for pre-order!), there has been one thing I have been noticing: Despite all the new focus on Facebook’s Graph API, Facebook has still had a lot of conflicting focus on their old, more complicated, Connect APIs, making it a fun thing to […]
Read more...Want Your Business in a Dummies Book?
I’m looking for concrete examples of businesses, large and small, that have seen firm success by integrating Facebook either as an application, a Page, or on their own website via Facebook Connect or Facebook Graph API. If you have analytics and statistics to back up your claim, I’d like to get quotes from you on […]
Read more...Google: You Have the Same Thing as Facebook – Why Not Promote It?
Google is sitting on a gold mine opportunity right now and all I hear is complaining from their employees. Matt Cutts Deactivated his Facebook account and Tweeted about it to tell the story. Chris Messina called Facebook the dreaded “evil” word, and criticized the idea for being decentralized. Frankly, I’m getting tired of it and […]
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