I came in late for the Tim O’Reilly keynote, but Tweeted the highlights. The next keynote talk was a discussion between Charlene Li, and Max Levchin from Slide. Here are my notes:
- Facebook is not a fad.
- How do you make money and get a valuation of 1/2 million dollars?: “Advertising”. 2 different methods – advertising and direct-to-consumer sales. The next couple years will focus on the consumer sales.
- “Juno” sponsored an action within the Super Poke app called, “Pregnancy Test”. Juno was utilizing Super Poke to draw a close reaction to the fans of the movie. Every “super poke” sponsorship has been a smashing success for the advertisers.
- How do you acquire customers?: Precise measurement of users engagement within software helps to determine.
- Is Privacy an issue?: Aided by the social networks. Determine who wants to see the ads and who does not.
- With more users than some of the social networks (70 million users), how do you deal with the conflict?: Competition is for advertising dollars, also who engages the user.
I am very much not a fan of Slide. Their business model is what encourages that “bubble” atmosphere on the Social Web. It is my hope that they adopt their model and move away from pure advertising and spammy-methods of propogation.
