Social Media Archives - Page 4 of 19 - Stay N Alive

How to Stop a Snowball – Using Social Media in the Enterprise

I presented this in Dallas in September to a room full of 100+ CIOs at the Dallas Chamber of Commerce CIO Symposium. We had CIOs from Mary Kaye, Boy Scouts of America, Bank of America, and the moderator was the Strategist for EDS that helped lead them to an Acquisition by HP. It was a lot of fun – I hope I can come again and share some more. I promised them I would upload this presentation. It may not make full sense to all, but if you’d like me to come present it to your organization, contact me! Some day if I get some time I’ll do a recording on top of it so it makes a little more sense, but at least you can get the idea for what I shared.

How to Stop a Snowball – Using Social Media in the Enterprise[swfobj style=”margin:0px” width=”425″ height=”355″ name=”movie” src=”http://static.slideshare.net/swf/ssplayer2.swf?doc=dallas-preso-1226011093236446-9&stripped_title=how-to-stop-a-snowball-using-social-media-in-the-enterprise-presentation” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true”]

View SlideShare presentation or Upload your own. (tags: enterprise twitter)

Chick Fil A Stores Miss Out on Very Important Opportunity

chickfila2-1.jpgI’m a sucker for a deal. Let’s just say I’m a cheapskate. That’s why I was excited when I heard that Chick-Fil-A stores were offering free chicken sandwiches nationwide today. So I went out and voted, excited to celebrate my vote with a nice chicken sandwich from Chick-Fil-A. Never mind the $5 in gas it cost me to drive there.

I get there after a long drive telling them about hearing online about them offering free sandwiches, showing my “I Voted Sticker”. They’re response was “Chick-Fil-A isn’t doing that – it was a ‘Media Error'”. I responded arguing it was all over the web, and all they could do is tell me their manager said they couldn’t give anything out.

So what did I do? I got on Twitter (well, actually FriendFeed, which goes to Twitter) and hashtagged it #ep and #votereport (as a joke), and shared with my 1400 or so friends on Twitter, along with anyone monitoring #votereport and #ep, not to mention the near 800 friends on Facebook and near 700 friends on FriendFeed how Chick-Fil-A had made this huge PR error. And now I’m blogging about it to at least 500 more people, and who knows if others share this with friends and how many more people end up seeing it.

Here’s the problem – I noted to them that I had heard the offer on the internet. That means I have reach. I most likely share things with my friends through this enormous, now social tool. This should signal that to them, regardless of who I am. I know not all their customers have heard of the offer, so therefore they aren’t going to go broke giving stuff away. However, if they would have just given away a free drink (which, from my fast food experience, costs practically nothing), or free fries, or even a coupon to come in next time for a free sandwich, they could have taken advantage of that reach. I would have been tweeting about my great experience getting free food at Chick-Fil-A, they would have gotten more customers and more people aware of their location, and this blog post would have been much more positive in their favor.

Social Media is powerful, people. Yes, I did end up buying my own sandwich and I still like their food, but they could have taken advantage of a much greater opportunity to spread the word about their brand and promote that particular location. Chick-Fil-A, and especially that particular location, missed out on a huge opportunity here.

Let’s Meet in Person!

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The end of this year is turning out to be quite an eventful one for me. This Friday I’ll be doing a free O’Reilly Webinar, “Creating Facebook Applications — A Beginner’s Guide”. The webinar starts at 10:00am PST, and I’ll probably talk for about 30-40 minutes on how to get started in Facebook App development, after which we’ll have a question and answer session where you can ask your own questions about Facebook development. Register now, as attendance is limited! From the registration page:

“In this session you’ll learn how your apps talk to Facebook, how Facebook talks back, where to find the information you need, viral integration points to promote your app, and learn the very basics of creating a fully functional Facebook application. Come and listen in and bring your questions as [I] present this valuable topic towards getting your web apps recognized through the great tools Facebook provides.”

In the meantime, you may purchase my book on Amazon to get a head-start!

November 13, 6pm MST – Ignite Salt Lake City

Next week I’ll be condensing my presentation even more in what ought to be a fun night of fast-paced information, random facts, and hilarious stories at Ignite Salt Lake City. Each presenter is allowed to talk about almost anything – there are just a few rules. Each presenter has 5 minutes, 20 slides, and each slide automatically rotates every 15 seconds. I’ll be doing the impossible and talking about “How to build a Facebook App in 5 minutes”. The free event is sponsored by O’Reilly, and boasts participants such as Josh Coates, CEO of Mozy. O’Reilly does these around the nation, and Salt Lake City is quite lucky to have one of their own. I’m looking for a great evening of informative fun!

November 20 – Global Entrepreneurship Week Utah

Details are still forthcoming, but I’ve been invited to speak at Global Entrepreneurship Week, Utah on the 20th. I’ll share more details as that works out, but mark your calendars!

December 5, 7:30am MST – Utah Technology Council

On December 5, I’ll be on a panel with other traditional media reporters talking to PR and Marketing professionals at the Utah Technology Council. I’ll be “the blogger” of the group, and hope to share some of the ways marketers and PR professionals can get interest from bloggers, and the types of things we like and dislike. I warned them I may have very different opinions than the traditional media reporters there, and they were very open to that – it should be a very fascinating conversation! I’ll share more details about that as I get them as well.

In January I’ll be judging a yet to be disclosed development-related contest that I’m very excited about. The contest will take place in the Bay area, and I’ll be judging entries submitted – I’m really looking forward to this one. It’s fun to see the creative juices of developers and what others can come up within a limited environment.

So, if you’re in the area for any of these (or online for at least one of them), stop on by and say hi! I’d love to see you and welcome any questions or feedback you may bring.

Announcing Follower Messaging and Follow Statistics for SocialToo.com

socialtoo_logo.jpgI’ve been throwing hints on Twitter over the last week or two that I’ve been working on this, and with a little extra time I finally got it together. Today I’d like to announce that, as of this moment, we have some really cool new features for Twitter users on SocialToo.com, all in one place!

SocialToo, which is trying to be “Your Companion to the Social Web”, is seeking to build the tools and utilities that compliment your experience on the social networks you belong to. Up until now, anyone could sign up and automatically get the ability to have it follow all those on Twitter that follow you. The script ran once a day, and would do all the work for you, while also enabling you to blacklist users you don’t want it to follow. This enables you to automate, while making exceptions, making management of your friends on Twitter much easier. In addition, by providing Facebook credentials it would redirect “yourusername.socialtoo.com” to your Facebook profile.

Today, I’d like to announce some new features:

  • First of all, for those with less than 2,000 followers (this is due to a Twitter limit), we’re now updating your followers up to the hour – as Twitter improves their API I’ll update this to work even more realtime. We’re working with Twitter on getting their API improved to handle this. If you have 2,000 followers or more instead of just once a day, we’re now updating every 6 hours, so even your followers will update faster than before.
  • Today, we’re adding the ability to add a message that we’ll send to all your new followers via direct message. This can be a great opportunity to thank your followers, or, as a business account, tell them about a unique promotion you are running. However, if you’re just signing up and aren’t already following those who follow you, we recommend waiting until your account syncs up before turning this on, or all those we follow will get dm’d, even if they’re not new followers. This should only be applicable to new accounts – if you have an existing account, check your preferences and be sure to turn this feature on!
  • In addition, if you have a bunch of people who followed you, you followed back, and then they stopped following you (this is the case for many Twitter spammers), we’ve added the ability to turn on a feature that unfollows those that are not following you back. I think it’s who you follow that matters, so my recommendation is to use this feature sparingly, and turn it off when your account is back in sync. You can use it however you want though.
  • We’ve got a fresh new design! – okay, I admit, we’re not perfect yet, and were this the golden days I’d say we’re still technically in “beta” (I hate that excuse though), but we got a superstar designer to offer some help on the design for this – thanks so much to our designer!! You know who you are. The new design will come into play much more in the next round of features.
  • My favorite feature: follower statistics. Not only are we now tracking those that follow you, but we’re also tracking those that stopped following you. You’ll now get an e-mail every night telling you the followers that stopped following you, and who your new followers are (and consequently who you followed). This is turned off for all existing users – go into your preferences to turn this on and find out details about those you’re following and those who may have unfollowed you (and we’ll soon provide other statistics to help you find out why).

As planned, I think we’re changing the game in making your social experience better all in one place with these tools. You may be familiar with other sites that do similar things out there, but you will quickly find that SocialToo.com is easier to set up, more automated, more accurate, and much less hassle than some of the other services out there.

Oh, and there’s one more really big thing. You’ll have to wait a few weeks to hear our next announcement though. Much more on the way!

You can sign up at http://socialtoo.com (that’s T-O-O, like “tool”, or “also”). Follow us on Twitter at @socialtoo for more updates!

Twitter API Lead Changes Priorities With New Book

UPDATE: Be sure to see Alex’s comment below for his view on this.

twitter_logo_s-2.jpgI am a huge fan of Twitter, regardless of what I say or ever complain about. As a developer of Twitter apps, I want to see it succeed. However, I will sound the warning bell when I see things happen that could detrimentally affect the service. A post on his personal blog today by Twitter’s API Lead, Alex Payne, has me concerned. In the post, he announces that he’s writing a book, and ironically, the book has nothing to do with Twitter development.

In the post, Alex announces he’s writing a book on a new, JVM-based language called Scala. He did a presentation on it awhile back at C4, talking about why he was supporting it and why it was a good language. Alex is a smart guy, and it would seem he’s a very appropriate author for such a book, but in his blog post he mentions nothing about what is going to happen with his work at Twitter – what are his priorities after he begins writing this book?

In development for my own site, SocialToo, I’ve dealt quite a bit with Alex, so I know he’s a hard worker. He’s answered my e-mails in the middle of the night, and even over the weekend. He’s always talking to the Twitter development list and lately seems to be doing a great job interacting with developers.

As an author of 2 books, one of them O’Reilly, I’m a bit worried Alex’s priorities may be shifting. Writing a book is no easy task, and especially not an easy task to maintain a full-time job at a very time-consuming startup that still doesn’t have its API squared away. He should expect to spend several weeks in a row, full-time, writing, editing, and re-editing the book. It’s not very easy to write a book in your spare time – he should expect his focus at Twitter to diminish. There’s no avoiding it – that’s why O’Reilly gives authors an advance, so they can support themselves during the time they are writing the book. O’Reilly has tough deadlines to get books to print in time.

So, seeing perhaps the most important player in Twitter’s API development completely shift their focus after posts like this one last week by Alex himself, I can’t help but wonder where the priorities are at Twitter and who’s actually working. Does this mean we’ll never see them open the firehose? As a Twitter developer, I’m truly worried about this announcement.

WordPress and Intense-Debate Take First Steps Towards Integration

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A few of the Automattic developers are announcing a new beta program for WordPress.com blogs in which blog owners can enable Intense-debate and Disqus-style e-mail replies to comments on a blog (this blog uses Disqus comments). Such an announcement comes on the heels of Automattic’s purchase of Intense-debate, and according to Joseph Scott (one of the developers), the feature was actually co-written by one of the Intense-debate developers, Jon Fox.

According to the various posts, soon users will be able to comment on WordPress.com blogs, and when they comment, the blog owner will receive notice of the comment via e-mail. The blog owner can then respond straight from the e-mail without having to go back to the website to comment.

This integration seems to be just the first step of Automattic integrating with Intense-Debate. Other competitors that provide similar offerings are Disqus, and JS-Kit. Disqus doesn’t seem to be worried however, claiming that only 5% of Disqus blogs are based on WordPress (I personally, am a big fan of Disqus). Such a unified effort should worry the competitors however – where so many blog owners are now seamlessly integrated into a hosted commenting solution, every reader of those blogs will now also be required to integrate. It will be interesting to see what the response from the competition will be.

The beta is for WordPress.com users only. No word on if self-hosted blogs such as Stay N’ Alive will be provided an update.

Web 2.0 – A Strange New World

Luke StayLuke Stay is my younger brother, and fellow geek like myself. I like his writing style so I asked him to start guest-blogging on Stay N’ Alive. You can follow Luke on his blog at http://lukestay.com, or on Twitter at http://twitter.com/afrowhitey, or FriendFeed at http://friendfeed.com/afrowhitey. –Jesse

About 6 months or so ago, my brother, Jesse, would not quit talking about some crazy new service he was using online called Twitter. One day, I got bored enough and decided to check it out. Little did I know, that service would serve as some sort of wormhole, propelling me helplessly through cyberspace into a strange new world, referred to by its own inhabitants as, “Web 2.0.”

I suppose I should start off with a little background on myself. I primarily work as a Stagehand in Las Vegas, NV for the local branch of IATSE. My area of expertise there is as an Audio/Visual Technician. As an A/V Tech, I am paid to install large screens, large digital projectors, large plasma screens, and many other audio/visual components for the various conventions and conferences that come to town. Sadly, I still use a 32” analog TV as my primary source of entertainment at home (yes, I did already get my free digital converter box, thanks for asking). I am an A/V geek, an A/V geek with debt that can’t afford any of the high-end components he installs on a semi-daily basis. It’s a sad existence, I know.

That being said, I am no stranger to computers or the Internet. I grew up trying to get my family’s ancient computer to do things it shouldn’t have been able to do and crashed it many times in the process. I learned computers by trying to get the family computer back up and running before Dad could come home to find out what I had done … again. I took programming courses in High School and Java in College, but ultimately decided programming was not for me. Instead, I chose to study film and have aspired to the life of a screenwriter ever since. I can’t write my own code, but I can understand most code and manipulate it to do what I want. In summary, I am a computer geek with a pretty lame disguise.

I started using Twitter mostly out of curiosity. At first, I just followed Jesse and watched, observing this strange society for a month or so. Then, I started to contribute, replying to some of Jesse’s tweets. This got his attention, and in turn, got me some more followers and a much larger society to observe. Things were pretty quiet at first, mostly Tweets about what people were doing, or what people were reading, or what new technology Apple was about to release, but then came a sort of uprising. I was witnessing a revolution.

These were the days of the infamous “Fail Whale.” Twitter was down and the natives were getting restless. The few tweets I saw actually come through were mostly complaints about their ruthless Twitter overloads. “Where did @replies go?” and “Why isn’t Twhirl working?” and “Can’t anybody do anything about this?” and “Will somebody PLEASE think of the children?!”

Just when things were looking the grimmest, new services began to pop up. Some began to move their discussions to FriendFeed, but that didn’t seem to work as a Twitter replacement. Others seemed to drop off the face of the planet, or at least the Web 2.0 planet. Others still stuck to their guns, pledging their allegiance to Twitter despite all its faults. Then, a new alternative emerged, Identi.ca.

Identi.ca billed itself as Twitter for the people; by the people, and quickly amassed an army of rebels set on taking down the evil, unreliable Twitter Empire. Among its strongest advocates were @JesseStay, @MarinaMartin, and @ThomAllen, and a majority of the small group of people I followed on Twitter. I decided to switch. My name is Luke after all, and Luke would never let himself be seen cavorting around with the supporters of the Empire. Not even Uncle Owen would do that.

In one month, I saw more activity and more of a community on Identi.ca than I ever had on Twitter. People were coding furiously, tapping into the new open-source API that Identi.ca offered. Bridges were built, new friendships were formed, manifestos were written, and new blogs emerged to welcome in the new recruits. Then, almost as quickly as it started, the revolution ended.

I came home from vacation and began to notice a lot of decreased activity on Identi.ca. Only one or two of the people I followed were posting regularly. I turned on my old Twitter account and there they were. The revolution had ended. The rebel army had lost. There would be no triumphant Ewok songs to welcome in the new era.

I learned a lot during my time on Identi.ca. I learned how to track certain terms. I learned how to find more interesting people to follow. I saw a lot of interesting conversations. Most importantly though, Identi.ca served as a sort of microcosm to the way this Web 2.0 world worked. There was a problem on the web, a shiny new service with lots of great features arose, and the masses followed like a swarm of hungry locusts. Then the old service, still much larger than the new one, fixed a lot of its problems, and the swarm came back home.

Since then, I’ve branched out a little on Twitter. I began to get my own followers and have my own little network of videographers, editors, and film geeks. I’m even following Dave Matthews (@DaveJMatthews) and Stefan Lessard (@SLessard) from the Dave Matthews Band (who are surprisingly active). My observations shifted somewhat to FriendFeed as I begin to utilize Twitter more and more, and I see the same sort of Identi.ca cycle on a much smaller scale almost daily. The Web 2.0 world finds some new product or feature, rushes out to play with it, review it, love it, or hate it, and then drops it completely as some other new product or feature is announced.

I remain a somewhat casual observer. I learned my lesson. In this strange new world, it’s better to wait out the flurry of hype that comes with the latest new web gadget to see if it actually takes root. If the locals drop it after a month or less, I don’t bother. Who knows, it may be the next Empire Strikes Back, or it may just be another Star Wars spin-off; a Star Wars Christmas Special in hiding.

I am such a geek

Facebook Reaches Landmark Milestone With 10 Billionth Photo

n_1186439527_logo_facebook-rgb-7inch-1.pngFacebook has long been known to be the largest photo repository in the world. Today on the Facebook Engineering blog it was reported that Facebook today hit the milestone of 10 billion photos across the entire site. The 10 billion photos each have multiple copies stored, totaling 40 billion files in whole.

According to Jeremiah Owyang back in January, Facebook photos draw more than twice the traffic of the next 3 competing sites combined. In November of last year, TechCrunch reported that Flickr hit their 2 billionth photo.

Some further stats from the article:

  • 2-3 Terabytes of photos are being uploaded to the site every day
  • We have just over one petabyte of photo storage
  • We serve over 15 billion photo images per day
  • Photo traffic now peaks at over 300,000 images served per second

Facebook is Not the Top Social Network in America, Yet

myspace-myads.jpgJust yesterday, MySpace announced the release of their myAds Beta self-serve Ads platform. As part of it, similar to Facebook’s self-serve Ads platform, they released an automatic statistics engine, now available to any user that goes through the motions of setting up an Ad. The new engine allows a glimpse into the MySpace userbase. What’s even more interesting is that you can do the same on Facebook, now allowing very accurate comparisons of the two platforms when determining where you should advertise or build an Application. Based on these comparisons, it would appear that, while Facebook traffic seems to be going up and MySpace traffic seems to be going down, Facebook still has far to go before catching up with MySpace in North America, at least in regards to number of users.

Here are the results I came up with – note that myAds only allows statistics for North America, so I was unable to do a comparison of the countries outside of the region. All these stats are North America-specific:

North America as a Whole:

Facebook: 33,3393,820 users
MySpace: 83,895,693 users

Males:

Facebook: 14,538,700 – 43.5% of total
MySpace: 37,653,707 – 44.88% of total

Females:

Facebook: 18,804,380 – 56.3% of total
MySpace: 46,241,986 – 55.11% of total

25+ Age Range:

Facebook: 12,649,720 – 37.88% of total
MySpace: 30,804,487 – 36.71% of total

24- Age Range:

Facebook: 20,722,540 – 62.05% of total
MySpace: 53,089,687 – 63.28% of total

Based on these statistics, as mentioned, MySpace dominates the North American market. Of the demographic break-up, the two sites seem neck-and-neck, so where you target your marketing and apps may really bring you over to MySpace first, and Facebook second. While minute, Facebook does seemingly have a stronger female to male ratio, as well as a ratio of those 25 and older. That would make sense considering Facebook reports their largest growing customer-base is the 25 and older generation.

What would be an even more interesting study would be why users come to each of the sites. Where Facebook seems to accommodate all businesses with their “Page” business profiles, MySpace seems to be targeting the Band and Movie genre. With categorized demographics, MySpace makes it easy to generate statistics based on these demographics, but Facebook doesn’t seem to make it very easy, relying mostly on keywords that pull from the Info section of a user’s profile. It would be hard to do a comparison in this area.

Now, if you compare actual traffic, it gets even more interesting. According to compete.com, Facebook has been increasing very steadily, while MySpace traffic is decreasing. It’s hard to tell if this is a reflection of the user-base, or of simple engagement within the site. If MySpace’s userbase has been growing, MySpace needs to do some serious consideration of how to increase traffic and PageViews within the site, because in this area in general, Facebook is about to overtake MySpace.

So while Facebook is hot on the tail of MySpace, it would appear that it still has far to go in North America. Facebook still needs to double in size in North America before they get even close. If I were to target Facebook I would target a more global audience for now.

Could Pandora be Leaking User E-mail Addresses to 3rd Parties?

UPDATE: See the comments below. Pandora’s CTO responded with the following explanation – while I haven’t shared much, I can see it being a spyware issue of someone I’ve shared having spyware on their computer – he has a good point.

“Hi there, I’m the CTO over at Pandora. Saw a link to this post on Twitter. I can tell you with absolute certainty that we never have and never will sell, give away, trade or disseminate in any way our listeners email addresses. We also do routine security audits; your email address absolutely is not available anywhere on public systems.

We do however hear of cases like this a couple of times a year and I’ve worked other places where similar complaints would come in. In my experience the cause is almost always spyware on a machine that at one time received an email from the address in question. For example, if you’ve ever used Pandora to share a station with a friend, or invite someone else to use the service, your pandora email address would be on the email we sent to your friend. If that friend has a machine infected with Spyware it’s likely that your email address made it into some spammers directory. Of course we also send you a welcome email, if there’s spyware on your machine that’s another possibility. The final (and least likely) possibility is a simple dictionary attack — since the email address you’re using is pandora@stayinalive.com it’s possible that some spammer was just iterating on dictionary words against your mail system.

It’s a terrible situation that we live in an environment where it’s nearly impossible to keep our personal email addressses out of the hands of spammers.

Feel free to write any time, with any concern. Predictably I’m tom-at-pandora.

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Picture 5.pngCould Pandora be giving out or selling their users’ e-mails? They say they don’t, but I got a disturbing e-mail yesterday that I’m still trying to figure out. When I sign up for services, I usually sign up with the e-mail address, servicename@staynalive.com so that I can detect where my spam is coming from. Yesterday, I received a weird piece of spam from “news21.tv” in what I believe to be French. The subject states, “News21.tv des vidéos pour les Expatriés, DRH, Exportateurs… A découvrir”. What caught my attention though, is that it was sent to “pandora@staynalive.com”.

There’s only one site I ever gave that e-mail address to, and that’s Pandora. Could Pandora be selling e-mail addresses to spammers? Could there be a leak at Pandora, where my e-mail address somehow accidentally got out to spammers? Or is this just a fluke where some spammer decided to randomly send e-mail to pandora@domainname.com where domainname.com is all wildcard e-mail addresses they’re aware of? I can’t tell, but it’s troubling – I’ve never had a spammer actually use an e-mail address for a service I actually belong to. This makes me wonder if it actually is an issue at Pandora.

I mentioned this on FriendFeed, and a Pandora rep actually did respond (Does your company track FriendFeed?). Here was the thread:

Me: “wtf??? I’m getting Spam and it’s to my Pandora address. Did Pandora sell my e-mail address? NOT HAPPY”
Pandora Radio: “Hi Jesse – We *definitely* never sell or give away listeners’ email addresses. Feel free to email support@pandora.com if you’d like. – Lucia, from Pandora”

I want to believe Pandora. They seem like a pretty ethical company, and have supported some good causes in the past. It makes me wonder however if somehow, some e-mail addresses got out of their system that they weren’t aware of. Perhaps my e-mail address is on a public profile somewhere on Pandora’s website? Has anyone else experienced this, and do you have any ideas how this could be happening? The text of the e-mail can be found here.