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A Christmas Story: OpenID, OAuth, My Home, and Your Privacy

Posted on December 24, 2009 by jessestay

Here it is, Christmas Eve, almost time to celebrate Christmas in all the traditions it brings in our household. We usually go visit my wife’s family, and then follow it up with telling the Christmas story out of the Bible and then we sing Christmas songs and each of us opens one present from another sibling or family member. In our household, Christmas is all about spending time with family. It’s all about home. It’s all about spending personal time with those you’re closest with and maintaining the traditions you hold private and dear.

Thinking about home and family and Christmas, I realized today there’s a disconnect on the open web right now. The privacy I mention is available in forms on the web such as Facebook, Gmail (to an extent), and in various forms amongst other web services throughout the web. However when it comes to real life, there is a missing link when it comes to maintaining the privacy of where you are physically, and sharing that on the web so only your close friends and family know where that exact location is.

For instance, let’s say I want to have a Christmas party for just my immediate family, and maybe some close friends that I know follow me on Twitter or Facebook. Right now the only way to do that is to either e-mail them each individually and reveal my exact location to each one, or blast it out publicly, potentially compromising the intimate experience we were trying to create. At the same time I would be putting my family at risk by allowing unknown people to know where they are.

Another example is mail. Let’s say this Christmas I want to arrange an easier way for my friends to send me gifts. I publish some of the things I want for Christmas (I’m of course not that greedy to actually do that), and then I need a way to have you send me those gifts. Or let’s take a more humble approach – perhaps I want to arrange sending money to a friend in need. Or let’s say it’s my wedding and I want all my friends to know where they can send wedding gifts. Right now there is absolutely no way you can blast that out publicly without compromising your physical location in some way.

Paul Carr of TechCrunch wrote about this exact issue several weeks ago. He cited examples of people coming to his apartment for parties or get-togethers (on Halloween in this instance), and all checking in on FourSquare. Immediately the exact coordinates of Paul could be made available to the world, all without Paul’s permission. This is dangerous, especially to a writer of a publication whose employees and writers have been known to get constant threats and even death threats on a regular basis! There has to be a solution. Let’s move on to a few technologies I think could solve this.

DNS – the Router for the Web

DNS is the technology that pretty much powers the web from you, the user’s perspective. I mentioned earlier that we are about to see a “war” at the same level as the browser wars of the late 90s and early 2000’s where companies like Google and Microsoft and others are all going to be fighting for a piece of the DNS pie. Here’s how DNS works: with DNS, you type in a domain name, and that domain name gets translated through a sequence of various “name servers” throughout the web that eventually tell your browser the IP, or location of that content on the web. Once your browser knows the location, it knows where to retrieve the content it needs to render to you.

The advantage of DNS to you as a user is that you do not need to know where each server is located. You simply have to know an easy-to-remember name that the web “just knows” how to translate into an actual location (or IP). You type in staynalive.com and it just knows how to find the servers that are producing the page you are reading this on. In fact, many domains actually map to multiple locations, so having a single name to remember is advantageous, and provides a routing layer that can easily be changed. I actually do this with my e-mail address. jesse@staynalive.com points right now to my Gmail account. Because I own the domain, staynalive.com, I can easily point that to just about any e-mail provider I like, and I completely control where my mail gets routed. You the user only have to know the e-mail address though – it doesn’t matter where it ends up. The web takes care of that based on how I set it to work.

There’s one problem with DNS though – it’s too anonymous. Right now it’s all or nothing. If you put something on the web, anyone can find out your location on the web, and in return, anyone can gain access to your content. At the same time, there’s no way with DNS alone to identify actual people. Your website just maps to a location, and anyone can see that location without any other measures in place. Right now if you want to prevent a certain user from accessing your site, you’re stuck guessing just their IP, which they can technically change if they like. It’s not a real person visiting your site – it’s just an IP – it’s just a location mapping back to your site.

Solving the Identity Problem Through OpenID

To solve the anonymity problem there had to be another layer added. A protocol called OpenID was invented, which you, the website owner, could “identify” your website with a specific identity provider using just your DNS identifier (or Domain). With your website linked to an identity provider, you can now use that specific domain (which remember, maps to a location or IP), to actually identify you as a real person. By simply typing in your domain on participating OpenID-supported websites, they can automatically verify with your identity provider that it is in fact you logging in as the owner of that website. Now, every website can also be associated with an actual individual, perhaps even more than a location. Now you know with close certainty that the content my location is producing is actually coming from me.

There’s still a problem with this though. You can know the content is coming from me. However, there’s no way for me to control who’s seeing my content. Sure, with OpenID I could in theory identify each and every person that visits my website as an actual person (assuming I provide the means to do so), but how do I filter that traffic so only those I want seeing my content are seeing it?

This goes back to the exact same problem I was mentioning with real-life locations – privacy.

The Future of the Open Web is Open Privacy Standards

The web still needs better ways to protect user privacy in an open, standardized way. Facebook has built this into their API but they haven’t standardized it so others can integrate it into the traditional web experience. You have to be a Facebook user to get full privacy from Facebook.

Currently there are several open standards in the works that are trying to attack this head on. One of OAuth’s successors, WRAP, which Facebook is very involved in at the moment, strives to do this. It is also in the vision for OAuth 2.0 (if I understand correctly), another successor to OAuth. The success of the future Open Web, ironically, lies in privacy. It lies in customized roles and authorization. Ironically we’re going right back to the same problems Novell was trying to solve with the Enterprise market back in the 90s, but this time on a much larger, global scale.

Ubiquity

Now, I’d like to take a step back to my little Christmas story, and where especially around the Holiday season, I’d like to maintain a little privacy. It’s time we stop thinking about just the web itself, and now start looking towards the future where the web, and our real lives are all going to be meshed into one. Privacy is critical in this not-so-distant future of a world.

For the Open Web to succeed, it needs to be ubiquitous. It needs to stretch far beyond just the browser and into our every day real lives. When I was visiting the Kynetx offices last week Craig Burton shared a vision he has, where he sees people being able to go from room-to-room in a house, and having each room identify who the individual is. Once identified the room can provide a contextual experience in the room itself for that user (adjust the lights, turn on the favorite TV channel, adjust the chair comfort, etc., etc.). This is another reason I like what the Kynetx team is working on – open technologies must stretch far beyond just the browser! You will see this in the next 5 years or less, by the way.

My hope is that we can keep in mind privacy, in not just a browser context, but real-life context as the Open Web is growing and being discussed and architected. I want to be able to give the Post Office my OpenID on an envelope and have them immediately be able to verify my identity and know where to route my mail. I want to be able to, on a whim, change where that mail is routed without changing the OpenID I give the Post Office. I want to give certain close friends and family permissions (which I could revoke at any time) to look up my physical location, based on my OpenID if I choose. I want to only provide my OpenID to apps like FourSquare and have them also respect that OpenID and not reveal my physical location to people I choose not to share it with. OpenID and at the forefront, DNS, should be the routers, and at the same time, protectors of our physical locations and our real-life experiences.

This Christmas I want a web that thinks beyond its borders. I want a ubiquitous web that travels with me and gives me full power, not just on the web, but in my real life regarding the context I choose to receive. I want the limits of DNS to go far beyond IP and into the walls of my own home. Most of all I want all this to happen with open standards. I want a web that protects my family.

My hope this Christmas is that you can be inspired. May you spend a little more time thinking about how you can contribute to this effort. How can you understand these technologies a little more? How can you sacrifice a little to make the world a little more open?

May you all have a Merry Christmas and Happy Holiday Season. Hopefully in 5 years I’ll be able to even tell you where I’ll be and where you can spend it with me and not worry about it getting in the hands of the wrong people.. Even in an Open Web, it’s all about Location, Location, Location!

Zuckerberg’s No Fool – He Only Shows What He Wants You to See

Posted on December 11, 2009 by jessestay

I’ve seen a few articles tonight gawking about all the information people are able to see on Mark Zuckerberg, CEO of Facebook’s profile due to the new Facebook Privacy settings being “more open”. Of course, Facebook wants to be sure everyone knows what they’re getting into, and they’re also wanting to encourage each and every user to default to a more open status. There’s one thing they’ve changed with this entire privacy settings upgrade however – users now have full control over every single thing they post to Facebook and who sees it. Zuckerberg’s no fool – he’s only showing us what he wants us to see. Let me elaborate.

Facebook’s strongest feature to date has always been its list feature – they had lists for almost a year before Twitter even started testing the idea. One cool thing you can do with lists is take the groups of people you’ve organized and attach them to privacy settings. Previously you could do this for photo albums, videos, and even some privacy settings on a global level. If you’re a friend of mine on Facebook, the chances are you’re not seeing all the photos and videos I post – I know that’s a travesty, but it enables me to protect my close friends and family, while still friending anyone who wants to be my friend. That’s pretty powerful!

What Facebook has been lacking however has been the ability to take these same privacy features accompanied by lists, and apply them to your status updates. The biggest thing Facebook launched with these Status updates has been the ability for you to now post a status update and only allow a specific list on Facebook to see that status update. Let’s take one example – I’m a member of the Mormon church. I have a lot of Facebook friends that are also LDS/Mormon. I also have a lot of friends that would prefer not to be inundated with shares related to religion. With this new update I can share things, just for my Mormon friends, and no one else will see them and my stream remains relevant to everyone else. This is also a powerful marketing tool for that reason. Now from one account, you can provide relevant data for each segment in your friends list.

This is also why Zuckerberg has finally been able to open up his profile. Sure, some photos people may question why a CEO of a profitable company of 350 million users would make public, but I am willing to bet he knows they’re there. It would take him 5 seconds to make those private, even with the new settings. The reason Zuckerberg has been able to open his profile is because he finally, without hesitation, can post anything he wants on Facebook, and only those he wants to see will be able to see the content he is sharing. Zuckerberg is leaving his profile open because he feels safe finally.

You should too.

So if you haven’t yet, create some friend lists on Facebook. Open up your profile a little on a default level. Then start using those granular privacy settings on a per-post and per-upload basis so you can be sure your content is being sent to the most relevant audience possible, while still maintaining your full privacy. This is all about giving you even more control, not taking it away. This is all about user-controlled context.

Twitter Keeps Fighting While Facebook Continues to Grow

Posted on October 22, 2009 by jessestay

Ev Williams was quoted recently saying, “The world is big enough for both Facebook and Twitter”, almost as though we were supposed to think Twitter wasn’t trying to be a competitor. Don’t be fooled though, Twitter’s recent lists feature is just one step towards providing the privacy controls Facebook itself is known for. Before we know it you will be able to decide which lists you want to share Tweets with, photo services will be integrated, video, groups, messaging, and more, and Twitter will be head-to-head with the features Facebook currently provides. Twitter wants to go head-to-head with Facebook. There’s no doubt in my mind that’s what Twitter is trying to do – it’s what they have to do in order to continue growing. While Facebook’s weakness is the lack of full openness, Twitter has the greater weakness of lack of control or privacy. Without more than just public status updates their sign ups and traffic will plateau and the service will dwindle and lose value.

Yet, with each update to Twitter comes increased pressure to Facebook to become more open and more public. Just today, in response to Twitter’s partnerships with Bing and Google, Facebook also shared that it was opening up its own public status updates to be indexed by search engines. Don’t forget that Facebook already has an ad deal with Microsoft, along with investment.

Facebook’s Lack of Openness is an Illusion

Despite the criticism against Facebook for not being open don’t be fooled. Not only is your data capable of being open, but you get to control what is, and what isn’t open at the same time. As of today all your status updates set to go to “Everyone” (check your privacy settings) can now be indexed by search engines. Expect this to also open up on Facebook itself, along with Facebook’s own search. Facebook wants to be open – its users have to choose to be open first though.

Facebook’s recent hiring of David Recordon (note that the linked article is by Chris Messina, also a leader in Open Standards technology) is a testament to this I think. Recordon was one of the leading proponents to open standards and data portability before joining Facebook, and he has been put in charge of just that at Facebook. With this hire, Facebook has just become a leader in this space. Notice Facebook’s adoption of the ActivityStrea.ms standard, and open sourcing of the Tornado framework acquired from FriendFeed. Add to that the many other open technologies you can find on their developers site – Facebook is not a follower in this space! Where is Twitter’s Open Source tools page?

Facebook Fan Pages

Let’s add to that Facebook Fan Pages. Each and every Fan Page is indexable by Google. While better integration with personal profiles is still necessary, this is an excellent way to share news and information in the same manner you do Twitter, and build a community at the same time. Each post is threaded so you can build a conversation with your community. Each comment, “Fanning”, and post to the Page gets posted to a user’s friends as well, further encouraging conversation and discussion. This is far from what Twitter offers, and all this is done in a very open fashion – you don’t have to be on Facebook to read the contents of a Fan Page.

I just started building my own Fan Page community (send “fan stay” to 32665 (FBOOK) on your phone), and am already seeing greater interaction there the more I spend using it. The potential is very strong in a very open, and much stronger environment than Twitter.

Facebook’s Terms of Service are Open Too

Now, let’s talk Terms. Earlier this year Facebook instituted a new policy stating that any changes to the Terms of Service will be put up to the users. If enough users disagree, it gets put up for vote by the users. If a majority of those users vote for the changes, they get put in place. If not, they don’t. The current terms are established in such a manner.

Consumerist has a great overview of what these terms changes were. To summarize, you own your content, and give Facebook the right to distribute that content (this is so they can share it with your friends legally) so long as you are a member of Facebook. HOWEVER, the minute you quit the site, the terms state that your information at that point is removed, with exception to the photos, videos, etc. that have already been loaded into your friends’ streams. This is so the stream remains in tact. There’s termination here.

Let’s contrast that with Twitter, whose terms have no termination and are just as strong, if not stronger. With Twitter, when you leave the site your content can remain. There is nothing in Twitter’s terms stating that they have to remove your content when you leave. You give Twitter that license to your content forever. Where’s the outcry about that? Yet Facebook had huge outcry over not having such termination in their agreement. Facebook has remained open and ahead of Twitter even in this regard.

Facebook’s Acquisition of FriendFeed

I think this is the crown jewel we have yet to see. We know the FriendFeed team is working on Facebook as we speak. We also know FriendFeed.com is not going away. Will Facebook have FriendFeed-like real-time features? Will FriendFeed see more Facebook integration? The one weakness of Facebook is the lack of an easy way for those that want to be public by default (which is dangerous) to be public, while integrating that information with the user profile and other integrated parts of Facebook. Search still lacks a public interface. There’s no API to it. Facebook’s stream is still not real-time while Twitter’s and FriendFeeds are.

The FriendFeed team has the potential to change this. I predict a real-time Facebook in the near future, with integrated public interfaces and search enabling users to share the content they want to share with the world. The cool thing is Twitter has already exposed their cards with Lists. Funny thing is Facebook has had lists for over a year now, and you can even filter searches with those lists! Twitter doesn’t have that. The only benefit Twitter’s lists give is the ability to see who other people are subscribing to and subscribe to the same. I don’t see that as being that hard of a problem to tackle for Facebook. They’ve seen Twitter’s cards and no one has seen Facebook’s. Imagine the ability to put Fan Pages into public lists, for instance – I think that would be pretty cool, and pretty easy to implement. Imagine Facebook’s own privacy controls, including the “public option” available for Lists as well as users and Pages. It’s also important to note that FriendFeed also had lists before Twitter did. The combination of both FriendFeed’s and Facebook’s teams means they are the true experts on lists. I can’t wait to see what they do next.

My Point

So what’s my point? My point is stop drinking the Twitter Kool-Aid! Yeah, it has its place – I’m NOT saying get off Twitter, but it’s nowhere near as powerful as what Facebook already offers. I want to see more news people and early adopters like Scoble and Louis Gray and Steve Rubel using Facebook and Facebook lists to provide content and news. I want to see more people sharing and discussing content in my own Facebook feeds. I want to see more people utilizing privacy controls, not available in Twitter, to segregate the content they share, reducing the noise. Spend some time in Facebook – learn what you can and can’t do with it. Try to build a community there and see how effective it is, utilizing all these tools at once.

Facebook is not losing this war. With 10 million fans a day and growing on Facebook Pages alone, 300-350 million users and growing, a much more powerful API and developer ecosystem, Twitter doesn’t even make a dent in what Facebook is doing. It’s about time we start giving credit where credit is due. Twitter launching lists is about as effective in fighting Facebook as this video of Ben Parr is in fighting Chad Vader 😉 :

Image courtesy LDS.org

Make the Most of Facebook With Fox 13’s New Series

Posted on May 4, 2009 by jessestay

A few weeks back I was interviewed by our Local Fox station, Fox 13 KSTU about Facebook. I was interviewed by Arikka Von, Katy Carlyle, Nicole Hunter, and Nineveh Dinha about topics such as why you should join Facebook, Facebook Privacy, Security, and even Strategy on Facebook. The series ran all last week (now all my neighbors are wanting me to give them a class on Facebook), and I think serve as a great resource for anyone wanting to learn the basics of what Facebook can do for them.

For those wondering when I’m on Facebook–Now What??? will get a new edition, rest assured Jason (my co-author) and I are definitely talking about that, and hopefully sooner than later we will be able to begin working on that. We also have something else in the works (again if I can just get time to get my part done) that I think will hold you through in the meantime. Until we get any of that together, these videos by Fox 13 Utah serve as a great resource. Thanks a lot to the entire Fox 13 team for giving me the opportunity to share! I especially like the one showing you how to set your Facebook Privacy settings. Nineveh’s strategy segment was also very useful I thought (If you’re going to be running against Senator Bob Bennett this election, call me – I’d love to help you out!):

Facebook Fundamentals

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Facebook Etiquette

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[swfobj id=”WNVideoCanvasDEFAULTdivWNVideoCanvas4″ width=”320″ height=”255″ src=”http://kstu-video.trb.com/global/video/flash/widgets/WNVideoCanvas.swf” type=”application/x-shockwave-flash” wmode=”windowless” width=”320″ height=”255″ allowFullScreen=”true” FlashVars=”isShowIcon=true&affiliate=KSTU&affiliateNumber=855&backgroundAlphas=100,100,100,100&backgroundColors=eeeeee,eeeeee,eeeeee,eeeeee&backgroundRatios=0,25,130,255&backgroundRotation=270&borderAlpha=100&borderColor=aaaaaa&borderWidth=1&clipId=3703262&playerType=STANDARD_EMBEDDEDobject&closecaptionPaneLabelText=&closePaneLabelText=&commercialHeadlinePrefix=Commercial&controlsBackgroundAlphas=100,100&controlsBackgroundColors=eeeeee,eeeeee&controlsBackgroundRatios=0,255&controlsBackgroundRotation=270&controlsBorderColor=212121&controlsBottomPadding=8&controlsButtonLeftBorderColor=c7c7c7&controlsButtonRightBorderColor=656464&controlsHeight=40&controlsOffFaceColor=828282&controlsOverFaceColor=454444&controlsSidePadding=8&defaultStyle=flatlight&disableTransport=false&domId=WNVideoCanvaswn908divWNVideoCanvas908&emailErrorBorderColor=ae1a01&emailErrorMessageFaceColor=ae1a01&emailFormFieldAlphas=80&emailFormFieldColors=dddee0&emailFormFieldRatios=0&emailFormFieldRotation=90&emailInputFaceColor=454444&emailMessageLabelText=&emailPaneLabelText=&emailSentConfirmationMessage=&errorMessage=&fullScreenControlType=none&hasBevel=false&hasBorder=true&hasBottomBorder=true&hasFullScreen=true&hasLeftBorder=true&hasRightBorder=true&hasTopBorder=true&helpPage=http://www.fox13now.com/video-flashhelp&hostDomain=kstu-video.trb.com&idKey=wn908&imgPath=http://KSTU.images.worldnow.com/images/static/video/flash/&invalidRecipientFieldMessage=&invalidSenderFieldMessage=&isAutoStart=false&isMute=&landingPage=http%3A%2F%2Fwww%2Efox13now%2Ecom%2Fvideo%2F&loadingMessage=&offFaceColor=828282&overFaceColor=454444&overlayBackgroundAlphas=92&overlayBackgroundColors=b6b6b5&overlayBackgroundRatios=0&overlayBackgroundRotation=90&overlayOffFaceColor=454444&overlayOverFaceColor=ffffff&pauseButtonText=&playAtActualSize=0&playButtonText=&playerHeight=255&playerWidth=320&recipientEmailLabelText=&sendEmailButtonText=&senderEmailLabelText=&senderNameLabelText=&shareListItemHighlightBorderColor=ffffff&shareListItemOffFaceColor=828282&shareListItemShadowBorderColor=b1b0b0&shareListListItemOverFaceColor=828282&sidePadding=3&smoothingMode=auto&staticImgPath=http://KSTU.images.worldnow.com&summaryGraphicMessage=&summaryGraphicScaleStyle=stretchToFit&summaryPaneLabelText=&tabBackgroundAlphas=100,100&tabBackgroundColors=e6e6e6,e6e6e6&tabBackgroundOverAlphas=100,100&tabBackgroundOverColors=eeeeee,eeeeee&tabBackgroundOverRatios=0,100&tabBackgroundRatios=75,255&tabBackgroundRotation=90&tabBackgroundSelectedAlphas=100&tabBackgroundSelectedBorderAlpha=100&tabBackgroundSelectedBorderColor=aaaaaa&tabBackgroundSelectedBorderWidth=1&tabBackgroundSelectedColors=eeeeee&tabBackgroundSelectedHasBevel=false&tabBackgroundSelectedHasBorder=true&tabBackgroundSelectedHasDropShadow=false&tabBackgroundSelectedRatios=0&tabBorderAlpha=100&tabBorderColor=aaaaaa&tabBorderWidth=1&tabFontSize=10&tabHasBevel=false&tabHasBorder=true&tabHasDropShadow=false&tabHeight=26&tabLeftBorderColor=e5e5e5&tabOffFaceColor=828282&tabOverBorderAlpha=100&tabOverBorderWidth=1&tabOverFaceColor=454444&tabOverHasBevel=false&tabOverHasBorder=true&tabRightBorderColor=868686&tabShadowColor=333333&topPadding=3&videoSliderBackgroundColor=cccccc&videoSliderKnobBackgroundAlphas=100,100&videoSliderKnobBackgroundColors=cccccc,cccccc&videoSliderKnobBackgroundRatios=0,255&videoSliderKnobBackgroundRotation=90&videoSliderKnobBorderColor=959495&videoSliderKnobOffFaceColor=444444&videoSliderKnobOverFaceColor=212121&videoSliderKnobShadowColor=5a5a5a&videoSliderLoadIndicatorColor=828282&videoSliderProgressIndicatorColor=454444&volumeSliderOffColor=cccccc&volumeSliderOverColor=828282&”]

Facebook Security and Privacy

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[swfobj id=”WNVideoCanvasDEFAULTdivWNVideoCanvas6″ width=”320″ height=”255″ src=”http://kstu-video.trb.com/global/video/flash/widgets/WNVideoCanvas.swf” type=”application/x-shockwave-flash” wmode=”windowless” width=”320″ height=”255″ allowFullScreen=”true” FlashVars=”isShowIcon=true&affiliate=KSTU&affiliateNumber=855&backgroundAlphas=100,100,100,100&backgroundColors=eeeeee,eeeeee,eeeeee,eeeeee&backgroundRatios=0,25,130,255&backgroundRotation=270&borderAlpha=100&borderColor=aaaaaa&borderWidth=1&clipId=3707884&playerType=STANDARD_EMBEDDEDobject&closecaptionPaneLabelText=&closePaneLabelText=&commercialHeadlinePrefix=Commercial&controlsBackgroundAlphas=100,100&controlsBackgroundColors=eeeeee,eeeeee&controlsBackgroundRatios=0,255&controlsBackgroundRotation=270&controlsBorderColor=212121&controlsBottomPadding=8&controlsButtonLeftBorderColor=c7c7c7&controlsButtonRightBorderColor=656464&controlsHeight=40&controlsOffFaceColor=828282&controlsOverFaceColor=454444&controlsSidePadding=8&defaultStyle=flatlight&disableTransport=false&domId=WNVideoCanvaswn908divWNVideoCanvas908&emailErrorBorderColor=ae1a01&emailErrorMessageFaceColor=ae1a01&emailFormFieldAlphas=80&emailFormFieldColors=dddee0&emailFormFieldRatios=0&emailFormFieldRotation=90&emailInputFaceColor=454444&emailMessageLabelText=&emailPaneLabelText=&emailSentConfirmationMessage=&errorMessage=&fullScreenControlType=none&hasBevel=false&hasBorder=true&hasBottomBorder=true&hasFullScreen=true&hasLeftBorder=true&hasRightBorder=true&hasTopBorder=true&helpPage=http://www.fox13now.com/video-flashhelp&hostDomain=kstu-video.trb.com&idKey=wn908&imgPath=http://KSTU.images.worldnow.com/images/static/video/flash/&invalidRecipientFieldMessage=&invalidSenderFieldMessage=&isAutoStart=false&isMute=&landingPage=http%3A%2F%2Fwww%2Efox13now%2Ecom%2Fvideo%2F&loadingMessage=&offFaceColor=828282&overFaceColor=454444&overlayBackgroundAlphas=92&overlayBackgroundColors=b6b6b5&overlayBackgroundRatios=0&overlayBackgroundRotation=90&overlayOffFaceColor=454444&overlayOverFaceColor=ffffff&pauseButtonText=&playAtActualSize=0&playButtonText=&playerHeight=255&playerWidth=320&recipientEmailLabelText=&sendEmailButtonText=&senderEmailLabelText=&senderNameLabelText=&shareListItemHighlightBorderColor=ffffff&shareListItemOffFaceColor=828282&shareListItemShadowBorderColor=b1b0b0&shareListListItemOverFaceColor=828282&sidePadding=3&smoothingMode=auto&staticImgPath=http://KSTU.images.worldnow.com&summaryGraphicMessage=&summaryGraphicScaleStyle=stretchToFit&summaryPaneLabelText=&tabBackgroundAlphas=100,100&tabBackgroundColors=e6e6e6,e6e6e6&tabBackgroundOverAlphas=100,100&tabBackgroundOverColors=eeeeee,eeeeee&tabBackgroundOverRatios=0,100&tabBackgroundRatios=75,255&tabBackgroundRotation=90&tabBackgroundSelectedAlphas=100&tabBackgroundSelectedBorderAlpha=100&tabBackgroundSelectedBorderColor=aaaaaa&tabBackgroundSelectedBorderWidth=1&tabBackgroundSelectedColors=eeeeee&tabBackgroundSelectedHasBevel=false&tabBackgroundSelectedHasBorder=true&tabBackgroundSelectedHasDropShadow=false&tabBackgroundSelectedRatios=0&tabBorderAlpha=100&tabBorderColor=aaaaaa&tabBorderWidth=1&tabFontSize=10&tabHasBevel=false&tabHasBorder=true&tabHasDropShadow=false&tabHeight=26&tabLeftBorderColor=e5e5e5&tabOffFaceColor=828282&tabOverBorderAlpha=100&tabOverBorderWidth=1&tabOverFaceColor=454444&tabOverHasBevel=false&tabOverHasBorder=true&tabRightBorderColor=868686&tabShadowColor=333333&topPadding=3&videoSliderBackgroundColor=cccccc&videoSliderKnobBackgroundAlphas=100,100&videoSliderKnobBackgroundColors=cccccc,cccccc&videoSliderKnobBackgroundRatios=0,255&videoSliderKnobBackgroundRotation=90&videoSliderKnobBorderColor=959495&videoSliderKnobOffFaceColor=444444&videoSliderKnobOverFaceColor=212121&videoSliderKnobShadowColor=5a5a5a&videoSliderLoadIndicatorColor=828282&videoSliderProgressIndicatorColor=454444&volumeSliderOffColor=cccccc&volumeSliderOverColor=828282&”]

Facebook Strategy

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How Do I Only Allow Certain Friends to See (insert feature here) on Facebook?

Posted on March 20, 2009 by jessestay

I was interviewed on our local radio station, KSL News Radio (1160 AM and 102.7 FM) about Facebook etiquette recently, and the article aired today. I get asked frequently how you can separate your professional and personal life on Facebook. Paul Nelson (@paulthereporter on Twitter) was kind enough to take a video of me showing how to do this. Here’s the Howto, and keep in mind that you can also do this for individual photo albums and videos as well:

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If you want to hear the audio interview you can listen here:

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Be Careful What You Post on Facebook. It Could Get You Killed!

Posted on October 18, 2008 by jessestay

In an amazing act of rage, a South London man appears to have killed his wife over a simple statement she made on Facebook about her and her husband splitting up. According to the BBC, Emma Forrester, mother of two, had posted an entry on Facebook (no word on where and how), stating she had left her husband and was looking to meet other men.

The husband, Wayne Forrester, found this, and in a drunken, drugged, rage, went after his wife, beat her, stabbed her, and according to neighbors was found outside his house covered in blood. He was jailed and sentenced to life in prison.

More on the stabbing can be found here. Photo courtesy BBC News

The iPhone Needs Privacy Controls

Posted on July 22, 2008 by jessestay

The iPhone seems to have created a huge security and privacy problem recently that I think many more people should be watching. By launching a developer platform and SDK, Apple has essentially created one of the largest social network platforms in existence, bringing even more powerful and personal data than ever before to the developer. Apple is essentially enabling the developers themselves to create the iPhone social network with almost no power whatsoever given to the iPhone user on how to enable or disable that data.

I became amazingly aware of what a huge issue this is when I, like many other iPhone early adopters, downloaded the Loopt application from the iTunes App Store and signed up for their service over my iPhone. Before I knew it, I had realized I just SMS’d about half of the contacts on my iPhone, including important business contacts and more that I would just rather not have an Application have access to. I couldn’t necessarily SMS them an apology, as that would just add to the issue I had just created. In fact, my Mom, who doesn’t have an SMS plan on her cell phone called me later that day to ask that I not send her SMS text messages to her cell phone, when in reality, I had no idea it was sent to her! Loopt had assumed that it would be okay to allow their users to send their friends SMS messages inviting them to Loopt (in a very ambiguous manner), when after mass complaint, Loopt quickly retracted from their efforts.

I argue this wasn’t Loopt’s fault though. Of course, Loopt does have some responsibility to satisfy their users, but despite having to apply to be in Apple’s directory, there is nothing stopping them from being malicious with the way they are handling the data on your iPhone. I know Loopt had no ill intentions, but this could have been any App out there with ill, or even not-so-ill intentions. Apple has no privacy controls on the iPhone giving the user control over what Applications can and can’t access, and as we’ve seen already, this is coming back to haunt them.

The iPhone has some very powerful features, accessible via the API, that make it an extremely valuable and unprecedented Social Networking tool. I’ll list those here:

Location, Location, Location – the Profile

First of all, the iPhone has access to your location and where you’ve been, which, I argue, is much more valuable information than any other Social Network profile in existence can provide about an individual user. The iPhone makes the people in the “Social Network” real.

The Contact List – your Friends

The iPhone has one of the most realistic contact/friend lists available in existence. The iPhone contact list contains information about people you actually talk to and interact with in real life. It also imports your other contact lists from other locations such as Gmail. No other Social Network in history has that type of completely real information about those you truly interact with on a daily basis.

Multimedia – the big picture

The iPhone has the most up-to-date photos, audio, and other multimedia in existence. Think about it — every social network you belong to currently probably has photos that originated from your iPhone or other camera. They are on your iPhone before they are on the Social Network. The iPhone also has real-time listening habits of users, along with your mail, your internet history, your stocks, the weather in your location — I could keep going on and on!

As you can see, the iPhone provides an extremely rich set of data integration points which any Application can take right now, and use as they please, and the user has absolutely no control over it (minus one prompt if the application is trying to get your location data). This is actually quite scary if you think about it!

Apple really needs to take a lesson from Facebook on this. One of my favorite features of Facebook is the fact that I can click on a single link and control all the information I save on Facebook right then and there. As a user, I can feel comfortable that no application I install will share my information in any way I don’t want Facebook to share it. Facebook takes pride in this, and it has even caused them problems as they have tried to fight this with the likes of Google’s FriendConnect to protect this data and keep it in the hands of their users if the users do not want it shared.

Never in history has there been such a phenomena as the iPhone SDK being opened. It’s brand new, and it’s unprecedented, so issues and flaws are to be expected. I only hope that Apple can, in the end, respect their users’ privacy and place a little more control over what data the Apps you install are allowed to access. Doesn’t this concern you?