Twitter Declares Checkmate on Twitter Gamers

TwitterJust recently Twitter began the much-needed stance to suspend users practicing the controversial “Twitter Game” (as I call it).  On the Twitter developers mailing list, Twitter developer Doug Williams told me yesterday that users who “use software to constantly churn followers in a repeated pattern of following and unfollowing will … risk suspension.”  This new rule was confirmed to me by several other Twitter users that Twitter customer support is also confirming that this is happening.

The “Twitter Game” was the topic of a podcast I participated in a few months back with Lucretia Pruitt and Jim Turner hosting. The practice centers around following as many people as you can (up to the 1,000 users per day limit that Twitter has imposed), continuing such practice until the ratio of following 10-20% more than those following you is reached.  Then users would unfollow the users that don’t follow them back.  This practice increases the number of followers of any particular user, theoretically providing a much larger reach for the user or brand doing such.  Other similar techniques involve using tools such as Twollo and Hummingbird to find new people to follow that might follow back, and share links under multiple accounts with those individuals.

With Twitter taking a stance against this practice, this means no longer will users be able to quickly inflate their numbers and get around the ratios Twitter has put in place to keep this “gaming” from happening.  From users I have talked to, some over major brands, some are not happy.  The threat of suspension will come welcome to those getting tired of meaningless followers however.  While not a welcome sight to some, it is simply a change in “Game”.  Users will need to adapt and use more effective methods of gaining new followers, such as maybe, providing good content?  Regardless, I expect people to continue to find new ways to game the system.  We’ll see if Twitter can win this “Rat Race”.

49 responses to “Twitter Declares Checkmate on Twitter Gamers”

  1. MaviAtes – Sanalın Ateşi Olup Tekrar Döndük ! » Twitter heading off editorial cliff? Avatar

    […] Jesse Stay has an interesting piece on how Twitter is going after people who game Twitter to get more followers. It’s a good piece, well worth reading carefully and understanding. And I support what Twitter is doing. But… […]

  2. dave Avatar

    Problem is that Twitter is the *worst* offender here with the Suggested User List. I'm watching a NY Times columnist, who was added to the list last week, leapfrog all his competition. It's changed the way he posts (he openly says that).

    How long before these gamers privately start paying people who are on the SUL to point to them?

    What are the editorial guidelines for people on the SUL?

    And why would Twitter want to enter this space? (They will eventually have to publish guidelines for SUL members.)

  3. Blair Avatar

    I have never been one to follow “The Game”, but I do auto-follow people who follow me. In the last few months I have amassed nearly 500 followers through casual tweeting of good content (I've posted less then 200 updates in a few months). I personally feel that it's about time Twitter took this stand.

  4. jessestay Avatar

    Blair, I share your own style. Content is King.

  5. jessestay Avatar

    Dave, while I see the SUL as an unfair feature of Twitter, I don't quite see
    how this is the same thing. What Twitter did in this case is they're
    now starting to suspend accounts that rapidly follow and unfollow
    numerous accounts in a short period of time.
    I don't see how the SUL fits into this.

  6. F. Andy Seidl Avatar

    I agree with you on the SUL.

    In the very early days of Twitter, the SUL idea could have made sense to help catalyze Twitter adoption. But that is not longer necessary. Now the SUL is nothing more than a significant playing-field-un-leveler. It is analogous to Google displaying a “Suggested Web Sites” that points to a fixed list of hand picked web sites with no particular relevance to what people are searching for.

  7. dave Avatar

    I expanded on my comment in this post:

    http://www.scripting.com/stories/2009/06/19/twi

    Hopefully this sheds some light on the connection.

  8. Twitter heading off editorial cliff? | Design Website Easy Avatar

    […] Jesse Stay has an interesting piece on how Twitter is going after people who game Twitter to get more followers. It’s a good piece, well worth reading carefully and understanding. And I support what Twitter is doing. But… […]

  9. richrecruiter Avatar

    It's about time Twitter put an end to this game.

  10. sw00p Avatar
    sw00p

    If they get on top of this, we might not need to have an auto-block service (along the lines of a spam look-up/UBL for e-mail). I am getting tired of blocking all these “social media gurus” and MLM douchebags that seem to follow based only on some brain dead keyword script.

  11. David Avatar
    David

    Very good move by Twitter and about time. These people are not interested in the social side of social media and I will be quite happy to see their accounts banned.

    People collecting followers this way are just spammers as far as I'm concerned – I have no interest in this nonsense. It is always obvious who they are and anyone that follows them back is crazy.

  12. Steffan Avatar

    Dave, I just read the post on your blog, as well as the news on ReadWriteWeb.

    Isn't it obvious why Twitter would want to enter the SUL space? It's obvious PR for them and the timing of the presentation to new Twitter users who sign up is critical – The majority of the users who are on the SUL are celebrities, so people who are “figuring out” Twitter are immediately presented with celebrity endorsement of the platform (even though it's disguised as Twitter's endorsement of celebrities). Am I wrong? I thought this was an obvious marketing ploy?

  13. Twitter tries make follower counts slightly less meaningless | TechDozer Avatar

    […] follow them back. Twitter hasn’t published any hard-and-fast rules about this, but says those who “use software to constantly churn followers in a repeated pattern of following and […]

  14. jessestay Avatar

    Thanks for writing that Dave. I'm absorbing it now.

  15. Free PS3 Avatar

    This will make marketing with Twitter more difficult, but still possible. With such a great opportunity for outreach who wouldn't want to use twitter to gain exposure?

  16. Twitter tries to make follower counts slightly less meaningless | UpOff.com Avatar

    […] follow them back. Twitter hasn’t published any hard-and-fast rules about this, but says those who “use software to constantly churn followers in a repeated pattern of following and […]

  17. Webomatica Avatar

    Ah, rats… I thought this post was about Twitter putting a halt to games like Spymaster 🙂

  18. Steffan Avatar

    Additional thoughts on the connection made between the SUL and the way Twitter's actions are framed – http://bit.ly/27aMl

  19. Jim Connolly Avatar

    Nice post Jesse,

    After reading your post, I checked and the two best known 'twitter gamers' still have active accounts and seem to be adding new followers (according to twitterholic and twittercounter.com.

    What exactly are Twitter doing to stop them gaming the system?

    Jim Connolly

  20. jessestay Avatar

    Jim, you can always report them to @spam and I'm sure they'll be looked
    at. In the end it's Twitter's decision. Also, the more people that
    block them the more chances their accounts will be flagged.

  21. Jim Connolly Avatar

    Thanks Jesse,

    I assumed form your post that Twitter were actually proactively doing to stop them gaming Twitter.

  22. jessestay Avatar

    Jim, they say they are. How they're defining that, I don't know. They also
    can only do it with the resources they have.

  23. Twitter tries to make follower counts slightly less meaningless | Gametooplay.com Avatar

    […] follow them back. Twitter hasn’t published any hard-and-fast rules about this, but says those who “use software to constantly churn followers in a repeated pattern of following and […]

  24. Xlog Avatar

    […] Twitter Declares Checkmate on Twitter Gamers — 5:21am via […]

  25. Twitter tries to make follower counts slightly less meaningless | Techdare Avatar

    […] follow them back. Twitter hasn’t published any hard-and-fast rules about this, but says those who “use software to constantly churn followers in a repeated pattern of following and […]

  26. Cassie Tuttle Avatar

    Glad to hear this. For a while there, I kept getting notification that one guy was following me; I must have received 20 e-mails alerting me to the fact that he was following me.

    Unfortunately, you're probably right: there will always be people who find ways to manipulate and abuse.

    By the way, in the name of your blog, “Stay N' Alive,” what is the N' short for? “No” is the only word I can come up with …. Just curious. 🙂

  27. jessestay Avatar

    Cassie, the “N” is short for “and”

  28. Twitter Happenings | Therapist Coach Gary Graye Avatar

    […] Twitter Declares Checkmate on Twitter Gamers | Stay N’ Alive […]

  29. Maurice (TheCaymanHost) Avatar

    I assumed it was meant to be Stayin' Alive, “stay and alive” doesn't make sense does it…?

    Just being pedantic sorry. On the subject of your post, very interesting reading that's going to have quite an impact on users of some of the tools you mention. They don't come cheap either. I think that used with care, things like Hummingbird can be very beneficial, but too many people want “a gazillion followers right now” so they can bombard them with futile sales messages and they just end up upsetting the apple cart.

  30. jessestay Avatar

    It is a reference to Stayin' Alive, yes. The Stay and Alive isn't supposed
    to fully make sense.

  31. Sid Burgess Avatar

    I 100% disagree that Twitter is in the wrong for the SUL. They are in the biz of expanding their company. This is no difference than Dell choosing to raise it's prices in order to keep the doors open. Twitter has investors, deadlines, risks, challenges. Wooing high profile users would and should be high on their list. Just like Facebook giving vanity URL's to news organizations, etc before you got yours.

    I am very interested in Twitter being successful and don't really care that some NYT reporter has more followers than me. Remember, Twitter was not created as a business tool, but rather a way for people to stay in touch. If Twitter's rules don't create the perfect business environment, how have they lost? Will you stop using Twitter? Doubt it.

    On the flip side, sure… if I was a reporter, and I was competing against the NYT reporter it might make me a little frustrated… but then when I look out my window I see a world filled with frustrating turns. Not having more followers than the next guy, isn't one of the daily grinds I am going to let ruffle my feathers.

    There are tons of people on Twitter who never have received the red carpet treatment. Why? Content content content. Shaq had his following a long time ago because he tweets and tweets often, interesting material. I think that most people who are upset at the SUL program are simply looking for a get rich quick scheme through Twitter and are only upset because their Gravitar isn't on that list. My .02 cents. (sorry for the ramble, guess I have just heard enough grips on the SUL finally.) Bravo Blair for providing great content! What is your Twitter addy so I can follow you?

  32. Cassie Tuttle Avatar

    Okay, cool. Got it. So it's … ” Stay and Alive.”

    But in that case, I think you mean 'n' (apostrophe before and after the n) — not N' (an apostrophe just after the n).

    An apostrophe indicates the omission of a letter. One letter.

    Also, since “and” is a conjunction in your title, no need to capitalize it.

    (Sorry. It's the uncontrollable grammar geek in me.)

  33. Arrest me! I’m a Twitter Gamer! A response post « Crackweasel Strikes Again Avatar

    […] Tagged articles, cold caller, follower, game, hacker, method, mistakes, motor vehicle callers, poop throwing monkeys, ratio, ridiculous, rules, spammer, twitter, twitter gamer, unfollower, wank This is a post in response to “Twitter declaring checkmate on Twitter Gamers” . […]

  34. Twitter Funnel System » Twitter heading off editorial cliff? Avatar

    […] Jesse Stay has an interesting piece on how Twitter is going after people who game Twitter to get more followers. It’s a good piece, well worth reading carefully and understanding. And I support what Twitter is doing. But… […]

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    […] Jesse Stay has an interesting piece on how Twitter is going after people who game Twitter to get more followers. It’s a good piece, well worth reading carefully and understanding. And I support what Twitter is doing. But… […]

  36. Twitter’s Starting To Out Smart Spammers Avatar

    […] Steffan Antonas on June 29, 2009 // Jesse Stay, Marshall Kirkpatrick and Dave Winer recently posted some interesting and insightful pieces on how […]

  37. minou30 Avatar
    minou30

    I'm a twitter developer– have a white listed IP– but can't figure out where to find and how to join the twitter developers mailing list you refer to? Can you let me know? Thanks.

  38. jessestay Avatar

    http://lmgtfy.com/?q=twitter+developers+list
    It's the first result returned – hope that helps! 🙂

  39. Is This Checkmate for Twitter automation?? Avatar

    […] This Checkmate for Twitter automation?? Fellow tweeters, I stumbled upon this article : Twitter Declares Checkmate on Twitter Gamers So pay close attention if you decide to go for automation.. It can be fatal for your business To […]

  40. Alexander's Online Money Avatar

    Hmmm…

    Interesting but heart breaking at the same time. If you've already built a large number of followers then I guess it's lucky you cos you hardly need worry about this. If you haven't, like me, then we may have to find another way to get fast followers or use the snail method – one follower at a time – and hope it happens fast enough. I bet some of us saw this coming…

  41. Alexander's Online Money Avatar

    Hmmm…

    Interesting but heart breaking at the same time. If you've already built a large number of followers then I guess it's lucky you cos you hardly need worry about this. If you haven't, like me, then we may have to find another way to get fast followers or use the snail method – one follower at a time – and hope it happens fast enough. I bet some of us saw this coming…

  42. Alexander's Online Money Avatar

    Hmmm…

    Interesting but heart breaking at the same time. If you've already built a large number of followers then I guess it's lucky you cos you hardly need worry about this. If you haven't, like me, then we may have to find another way to get fast followers or use the snail method – one follower at a time – and hope it happens fast enough. I bet some of us saw this coming…

  43. Alexander's Online Money Avatar

    Hmmm…

    Interesting but heart breaking at the same time. If you've already built a large number of followers then I guess it's lucky you cos you hardly need worry about this. If you haven't, like me, then we may have to find another way to get fast followers or use the snail method – one follower at a time – and hope it happens fast enough. I bet some of us saw this coming…

  44. Alexander's Online Money Avatar

    Hmmm…

    Interesting but heart breaking at the same time. If you've already built a large number of followers then I guess it's lucky you cos you hardly need worry about this. If you haven't, like me, then we may have to find another way to get fast followers or use the snail method – one follower at a time – and hope it happens fast enough. I bet some of us saw this coming…

  45. Alexander's Online Money Avatar

    Hmmm…

    Interesting but heart breaking at the same time. If you've already built a large number of followers then I guess it's lucky you cos you hardly need worry about this. If you haven't, like me, then we may have to find another way to get fast followers or use the snail method – one follower at a time – and hope it happens fast enough. I bet some of us saw this coming…

  46. Alexander's Online Money Avatar

    Hmmm…

    Interesting but heart breaking at the same time. If you've already built a large number of followers then I guess it's lucky you cos you hardly need worry about this. If you haven't, like me, then we may have to find another way to get fast followers or use the snail method – one follower at a time – and hope it happens fast enough. I bet some of us saw this coming…

  47. Theclashblog Avatar
    Theclashblog

    Brilliant about time….now the twitter muppets can be eradicated !!

  48. Theclashblog Avatar
    Theclashblog

    Brilliant about time….now the twitter muppets can be eradicated !!

  49. Bloggasm » Just as Digg tries to stop gaming of system, Twitter fights back against gaming as well Avatar

    […] then fine — but apparently Twitter does care, because they’re installing tools to fight back against those who are trying to “game” the system. With Twitter taking a stance against this practice, this means no longer will users be able to […]

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  53. Quora Avatar

    What are some dishonest or misleading methods for padding your Twitter follower count?…

    A couple of the methods previously used have been closed off when those whose platforms were part of the equation were notified of how their sites were being used to game the system. Personally, I am familiar with one very specific instance a couple of…

  54. Arrest me! I’m a Twitter Gamer Avatar

    […] Tagged articles, cold caller, follower, game, hacker, method, mistakes, motor vehicle callers, poop throwing monkeys, ratio, ridiculous, rules, spammer, twitter, twitter gamer, unfollower, wank This is a post in response to “Twitter declaring checkmate on Twitter Gamers” . […]

  55. Sid Burgess Avatar

    I 100% disagree that Twitter is in the wrong for the SUL. They are in the biz of expanding their company. This is no difference than Dell choosing to raise it's prices in order to keep the doors open. Twitter has investors, deadlines, risks, challenges. Wooing high profile users would and should be high on their list. Just like Facebook giving vanity URL's to news organizations, etc before you got yours.

    I am very interested in Twitter being successful and don't really care that some NYT reporter has more followers than me. Remember, Twitter was not created as a business tool, but rather a way for people to stay in touch. If Twitter's rules don't create the perfect business environment, how have they lost? Will you stop using Twitter? Doubt it.

    On the flip side, sure… if I was a reporter, and I was competing against the NYT reporter it might make me a little frustrated… but then when I look out my window I see a world filled with frustrating turns. Not having more followers than the next guy, isn't one of the daily grinds I am going to let ruffle my feathers.

    There are tons of people on Twitter who never have received the red carpet treatment. Why? Content content content. Shaq had his following a long time ago because he tweets and tweets often, interesting material. I think that most people who are upset at the SUL program are simply looking for a get rich quick scheme through Twitter and are only upset because their Gravitar isn't on that list. My .02 cents. (sorry for the ramble, guess I have just heard enough grips on the SUL finally.) Bravo Blair for providing great content! What is your Twitter addy so I can follow you?

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