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Identi.ca Will Succeed Because Its Technology is Viral

Posted on August 14, 2008 by jessestay

Yesterday I guest-posted on LouisGray.com about how the technology behind Identi.ca, Laconi.ca, could pose as the launching platform to brand many smaller microblogging services. Today I’d like to share one more power of the service – its working API. Identi.ca/Laconi.ca seem to have introduced a new ideology to Web 2.0 with this code, viral software.

Now, when I mention “viral software”, I’m not necessarily mentioning software that can make things viral. I’m instead meaning software in which the underlying code itself is viral. This could change the face of the way developers write code in the future, and open source is only part of it.

Today I noticed (through Steve Gillmor on identi.ca) another new interesting thing that I knew was coming – Brad Williams (@williamsba) wrote a bridge that essentially allows you to post on identi.ca and have it automatically post to Twitter, prepended by “identi.ca:”. Interestingly enough, “Hippy Steve” (@exador23) pointed out now one of the top trends on Twitter as of today, according to http://search.twitter.com is “identi”. Now, many of the posts you see on Twitter are going to become posts prepended by “identi.ca:”, and many more are going to feel pressured to join identi.ca where they are seeing all their other friends post from. I guess you could consider it competitive micro-advertising, created and distributed on purpose by the users themselves (as Charlene and Josh would put it, we’re seeing a “Groundswell“).

It should be noted that you can remove the “Identi.ca:” from being prepended, but as long as you’re on identi.ca and want those on Twitter to know you’re posting from there and not Twitter, why remove it? You are posting from the competing team, after all. Would anyone want to pretend they’re not posting from Twitter? I’d like to know where my friends are posting from.

Now, onto the viral part. Why did Brad Williams implement this bridge? I’m sure there are preferential issues of trying to get his network onto identi.ca, but the fact of the matter is, from a development standpoint these applications like Brad William’s bridge are simply easier to write for Identi.ca. The lack of limits and plan to keep off those limits on Identi.ca are just one more thing that make the software behind Identi.ca viral. Developers want to develop for Identi.ca. With an API that also supports Twitter (I mean literally, it is simply a change in the hostname for your Twitter code), developing for Identi.ca is just too easy! Again, developers jumping ship could very well mean the demise for Twitter.

I can only hope that developers of the future learn from this experience – in a social era such as today, even your software has to remain viral and easily shareable and distributable. Laconi.ca is the prime example of this – completely open source, based on open protocols, and your software should be able to talk to other instances of itself in some way, preferably using standard protocols. In addition to that, a completely open API is a must – the minute you start closing your API you begin to lose your code’s virality. Brad William’s bridge is only the start of apps that make the transition to Identi.ca much easier. I imagine you’ll see many more of these things in the coming days and weeks.

Looking to learn more on how to make the jump to identi.ca? Check out my friend, Marina Martin‘s site, ohidentica.com for some great howtos and tips all in one place. You can find me at http://identi.ca/jessestay.

Secret Crush Worm Resurfaces

Posted on August 11, 2008 by jessestay

TechCrunch and several other publications recently blogged about new worms surfacing that target Facebook through various means. Some are sent via e-mail with links to malicious videos, while others link directly to phishing sites that look just like Facebook and take the username and password of those thinking they are logging into Facebook. I’ve noticed the recent come-back of one I blogged about 5 months ago called the “Secret Crush” worm – I’ve received 3 wall posts just today from this, along with one or two from the recently announced phishing worms. I can’t help but wonder if the two are related.

The “Secret Crush” worm seems to log into unsuspecting users’ accounts, send wall posts to their friends, and even some times, as was the case with my Aunt 5 months ago, change the user’s status as well. All posts seem to link back to a blogspot-hosted site that tries to get more information from the user to find out who their “secret crush” is. Google seems to be removing these almost as fast as they are being put up though.

In the case of all the recent worms, it goes without saying that having a strong password is very important – if you have been hit by any of these worms, change your password and notify Facebook, immediately! In addition, the following pointers should help prevent you from being infected:

Make sure your password is strong!

As mentioned, always make sure your password is strong, and don’t use the same password on Facebook and other Social Networks as you do elsewhere on the internet. This will prevent you from having more than just your social identity stolen.

Never, ever, click on links in e-mails, even from Facebook, unless you’re 100% sure where they are going to.

Don’t just look at the web address you see in the e-mail, but rather mouse-over the link and see where your browser says it’s going to go to. Even then, when in doubt, copy the url and paste it into your browser – if your e-mail client supports javascript for some reason it can still deceive you.

Always be sure you’re on the site you’re supposed to be on before you enter your log in information after clicking on a link from an e-mail.

This is how many of these worms get you – they link to a site that looks and feels like Facebook (or other site), but instead have linked you to something like Faceinbook.com that is collecting your information. Once they have access to that they have access to everything in your Facebook profile.

Make sure you have Spyware and Anti-virus software installed!

Facebook is not immune to Anti-virus software. There is actually a well-known spyware application called “Secret Crush”, and there’s probably a very likely case these two are related. If you are infected with Spyware or a virus there is an easy opportunity for these apps to steal your login information as you log into these sites.

Just as with your PC, it is your responsibility to ensure yourself, your computer, and now with social networks, your friends, are protected from viruses, spam, and spyware. You now have a social responsibility to ensure this doesn’t get spread to your friends on these networks.

Have you been infected? What is it that you think caused the infection? Please share with us in the comments below and on FriendFeed.

The Internationalization of Media

Posted on August 11, 2008 by jessestay

I love the Olympics. It’s a time of competition, a time of pride, generally a time of peace, a time of celebration, and very much a time of new technology and media. I’m noticing something this year however and frankly, as an American it’s a little scary. Ironically, it has nothing to do with the athletes – it’s the lack of competition between American media and their international competitors.

It was a post by Robert Scoble on FriendFeed and the ensuing comments in fact, along with several other posts I’ve seen around the internet, that got me thinking about this. Scoble mentioned, “I hate NBC. They aren’t putting the Olympics on live. That really sucks.” Patricia Anderson responded, “How can you not agree with this? Hey, Robert, do you have access to CBC? I’ve been liking their coverage.” Phillip Jeffrey responded, “I’m watching CBC in Canada. http://www.cbc.ca/olympics Do you think it would be any different if another network was covering the Olympics in the States?” It appears the Canadian Broadcast Company is getting some serious attention this time around now that it is easier to access their broadcasts internationally, and they’re out-doing NBC in their own game by broadcasting some of the games live. NBC had better pay attention.

I’m noticing as I’m now on the internet much more than I am on the TV that I am getting the news about Olympic events way before I am able to see them on TV. It kind of spoils the fun of the Olympics to tell you the truth. I don’t blame the online news agencies giving me the news as it happens though – that’s what news is all about, and what I want! I’m blaming the companies like NBC that won’t give me the coverage I want as it happens. They have succumbed to the merits of their advertisers to try and sell content at the time that makes their advertisers most money, when, in reality they are ignoring the potential worldwide audience they could be obtaining through means such as the internet. The issue here is, they are only targeting American advertisers!

With services such as Identi.ca, Twitter, Facebook, and FriendFeed, the audiences in America that traditionally watch the Olympics on NBC are now getting updates real-time, some from people actually there, and this news is beating NBC and making their viewers want more live coverage. Viewers are no longer getting this information from NBC.

NBC traditionally has had no competition for the Olympics – it has traditionally been just one media company in the USA that could broadcast the Olympics. However, I can now go online and find many things, real-time, with absolutely no issue finding the access I need. NBC now has competition world-wide and I certainly hope they realize this soon. They’re missing a huge advertising opportunity here that I don’t think they have considered.

In the past, media companies in the USA were built from small town to small town until larger companies would buy them out and build a conglomerate out of those smaller subsidiaries. I’m afraid that’s changing though as we become a more worldwide audience and can talk to each other, worldwide, much easier, and this shift will move from small town to small town, to instead country to country. The large US media companies need to be thinking International now as they grow or this rich, free speech system we have in America right now could be beat by competitors worldwide. This is an issue we should all have concern for.

Are there international efforts you are seeing that have been successful amongst media companies? Is this lack of international competition something we should fear? Let’s chat in the comments below and on FriendFeed!

Fire Signal Server – The Inspiration Behind Laconi.ca?

Posted on August 4, 2008 by jessestay

My good friend, Scott Lemon, made me aware of an interesting project underway that appears to possibly have been the inspiration behind Laconi.ca, the open source software behind the service, Identi.ca. The project is called “Fire Signal“, and is the brain child of Ron Whitman, the developer behind the Twitter Traffic alerts site, Commuter Feed.

Fire Signal appears to be a set of standards set out to encourage micro-blogging platform developers to build their systems in an open, distributed way. Identi.ca states that they are building off of Laconi.ca which is based on the “Open Microblogging Protocol“. Zenji Open Projects (Ron Whitman’s set of open standards) calls this protocol, “Fire Signal”. According to the Zenji Open Projects wiki,

“Fire Signal is an open protocol designed to allow users to publish and send short public and private messages of 160 characters or less across distributed web-based networks of Fire Signal Servers, the second initiative of this project. The concept behind this is commonly known by the term “micro-blogging”, popularized primarily by the web service Twitter and a growing number of competitors. “

According to the diagram presented on the same page, the concept looks amazingly like the concepts behind laconi.ca, with multiple content servers all sharing data between each other. I see no links to code on the project (it seems to be a standard only, similar to the micro blogging protocol identi.ca references), and Ron Whitman seems to be the only contributor, but the site does claim that laconi.ca is a working example of Fire Signal Server. It’s interesting that the laconi.ca website and openmicroblogging website make no mention of Fire Signal Server, nor does identi.ca.

It’s hard to tell if this was the origin of Laconi.ca or not, or if several ideas all began at once, and ended up having the majority of efforts focused towards the laconi.ca project, but if it is the inspiration, Ron Whitman deserves a lot more credit for his contribution now that identi.ca seems to be taking off by storm. If not, this does seem like an excellent new project to help out with – I hope the two projects could work together. I’m interested to find out more about the origins of this and how it relates to laconi.ca – this concept is truly the future of micro-blogging!

You can find me on identi.ca at http://identi.ca/jessestay, or follow all my updates throughout the web and discuss on http://friendfeed.com/jessestay.

UPDATE: Per Evan Prodromou, founder of identi.ca, and the Laconi.ca project, the two projects are indeed separate. Hopefully Ron Whitman can take his great ideas and contribute with the Laconi.ca cause now. It’s nice to see lots of great minds wanting such a standard!

My Hiatus From Twitter – Why You Should Join Me

Posted on July 26, 2008 by jessestay

Yesterday I announced I am permanently and officially on hiatus from Twitter. Bloggers and other Twitter users, while annoyed, are giving them too much attention in both the negative and positive forms, and frankly, both of these only help Twitter. Any publicity is good publicity, especially when it comes to Twitter. I’m fed up with their lack of communication with users (try to talk to @ev or @biz – I rarely ever get a response to them, while many other companies on their own service I get an instant response from), their lack of experience and poor architecture that keeps causing these problems. It seems, while they are trying to get better, they just keep getting worse!

Just Wednesday, Twitter, while not on purpose, removed mine, and others’ followers in some sort of mistake that took a day to fix (I’m guessing someone erased too much data in the database via a bad query on live data, and they had to restore from Tape backup to get it all back). This hit the breaking point for me – they violated the most important thing to me about Twitter, my followers (which are also those I follow and have a deep interest in), and I just can’t trust that things like this won’t keep happening in the future. They crossed the line, whether on purpose or not, and it’s time for me to take action.

I’ve endured them being down in times I needed them most. I’ve endured them removing API features from us developers with little to no notice. I’ve endured them launching things into production without telling developers or warning users. I’ve endured their lack of a proper staging environment and other simple architectural issues that they still have yet to fix (I’m still not convinced they’re not developing in their production environment!). I’ve endured their lack of a proper and regular launch schedule to warn other developers and users when new features and bug fixes are being launched into place. I’ve frankly, been too patient with them and I’m fed up with it.

Unfortunately, after only one day I realized I could not do it cold-Turkey. I have a good number of followers on Twitter that have some interest in me (and I thank you so much for that support – it really means a lot to me), and regardless of whether I want to leave or not, abandoning Twitter would mean abandoning those followers, and I just can’t do that to all of you. To me, you’re not just a number – you’re all people interested in me in some way, and I follow each of you back because of that (and will continue to do so). I do care about you, and need to do what I can to encourage you to join me in more productive, more reliable and trustworthy sources however. Here’s what I’m going to do:

I’m going to post much more on Identi.ca

My followers from Twitter are already very quickly joining the open source communications and micro-blogging service, Identi.ca. I use identi.ca with Twhirl and have it open at the same time I have Twitter and FriendFeed open. I will be posting to identi.ca much more often – follow me there so you don’t miss anything!

Why identi.ca? Distributed or not distributed (some argue it isn’t, which they have a point), identi.ca is open source. This means I, as a developer, can actually have some sort of chance at giving back if things ever go wrong. Everything’s plain, simple, and out in the open. I know Evan, the identi.ca founder, has also been very open with the community and has maintained that communication. I don’t get that from Twitter, at least not on an individual level. Also, identi.ca, like Twitter, now imports to FriendFeed, and now satisfies my status updating needs to initiate conversation (which is what FriendFeed satisfies).

I’m going to be much more involved on FriendFeed

On Wednesday at F8 I realized something significant – I was using FriendFeed as my primary communication mechanism throughout the day, and I really wasn’t missing Twitter much by doing so (and most of it from my cell phone). FriendFeed, frankly, is much more viral and advantageous to my blog and brand than Twitter because every time anyone likes or comments on an item I post or comment on, that item goes right back to the top of the feeds for all my friends. It brings instant exposure, and in fact, for many posts on this blog I get more traffic on FriendFeed than Google, Twitter, or any other service out there. FriendFeed takes power away from the A-listers and puts it right back in your hands – it can happen to you too, and very easily!

Some people, for whatever reason, won’t give up Twitter

As long as the majority of my followers remain on Twitter and don’t join FriendFeed or Identi.ca, I still have an obligation to you, and frankly, I’m outvoted at the moment until the scale tips. I’ll still follow your Tweets on Twitter, respond to your @replies, and direct messages, assuming you’re not already on the other services. You gave me your attention and I need to continue to give you mine. For the most part, my blog posts will keep posting there (although they are also on FriendFeed – discuss below!). Please don’t hesitate to contact me – I respect you having your own opinion. I hope this post can convince you otherwise however.

SocialToo.com still lives! It has to.

The fact of the matter is, there is still a large audience using Twitter and frankly, there’s a business opportunity there as long as people are still there. I built SocialToo.com to work across many social networks, and as you switch, so will SocialToo.com. For now though, there’s an opportunity, and Twitter will still be a part of that opportunity, as will Identi.ca, Facebook, and even FriendFeed in the future. It is already powering hundreds of Twitter accounts helping you follow those that are also interested in you and I have no intention in giving that up. If I can do my part in making Twitter a better place, I’ll at least try, so long as they let me. I’ve actually got a really cool new feature that will be released soon for both Twitter and Identi.ca.

I will not give Twitter any more attention!

I’ve given Twitter too much attention, both positive and negative already. We as bloggers, if we’re frustrated with the service, need to take a stand, and my hiatus starts with blogging about Twitter, and that happens right now, cold-turkey. This, unless Twitter does something absolutely profound, will be my last post about Twitter.

How Twitter can get me back

Twitter needs to do something profound – they need to show they have the experience necessary to protect those that follow and are interested in me. Twitter needs to open up more – let us into what you’re doing. Allow other services to sync with my updates in a federated, open manner. Open your source code like identi.ca. Any one or two of these will do, but, frankly, I’ve been disappointed too many times. Twitter has to gain my trust back, if some other service doesn’t beat them to it. Show your support by joining me on Identi.ca at:

http://identi.ca/jessestay

Or, more importantly, join me at FriendFeed at:

http://friendfeed.com/jessestay

I hope to see more of you there!