by Jesse Stay | Jan 22, 2018 | Cryptocurrency, Featured, Future of Digital, General
Back in 2009, before Bitcoin was invented, I talked about a world with an internet that had no login button. The idea was that, with open standards and open technologies built right into the browser you would be able to visit site-to-site on the internet and each...
by McKenzie McRae | Jul 1, 2017 | General
As we take another step into the digital age, more and more tasks are being completed online. Less and less are going to the businesses themselves to open accounts or make purchases. Businesses with a focus on traditional marketing are losing money on outdated sales...
by McKenzie McRae | Jun 29, 2017 | General
This report was the result of data from 100 US-based marketing professionals being surveyed. According to the report, the number one method marketers use for reaching out to influencers is by contacting them directly. For how other methods rank, see below: Reaching...
by McKenzie McRae | Jun 28, 2017 | General
With so many social media platforms to choose from, and likely a limited budget, its vital that one invests their time and what money they have into the most effective platform. Let’s explore the top 6 social media channels and, based on the information...
by McKenzie McRae | Jun 27, 2017 | General
Concern about whether or not social media is working has been on the rise ever since recent reports revealed that Snapchat was losing subscribers and that Twitter wasn’t keeping its conversation appeal. On top of this, only 19% of B2B buyers said that social...
by McKenzie McRae | Jun 26, 2017 | General
PSA to all the naysayers who claim that social media can’t yield a profit in the B2B Community: You aren’t executing the right strategy. That, or you aren’t deploying it over the right channels with the engaging content you need. The way to market...
by McKenzie McRae | Jun 24, 2017 | General
The top two rewards that come from effective social media use are increased exposure and traffic (to your website), as cited in the 2017 Social Media Marketing Industry Report. For these benefits, here are a few things you need to focus on as you execute your social...
by McKenzie McRae | Jun 22, 2017 | General
Although social media is an invaluable marketing tool, it is still very misunderstood. These misunderstandings can lead to some very costly mistakes- for both your budget and your brand as a whole. Honestly, most of these mistakes could happen to anyone, and is often...
by McKenzie McRae | Jun 20, 2017 | General
When you get down to it, social media marketing is one of the most effective marketing platforms in today’s world, and we have the statistics to prove it! Over 50% of small businesses are increasing their social media spend this year. Yet, social media is still...
by McKenzie McRae | Jun 19, 2017 | General
Social media marketing isn’t just for branding and PR anymore. Through ads, promotions, and other means, marketers are finding ways to make a profit off the various platforms. Although social platforms such as Facebook may be trying to make a few extra bucks off...
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