As we take another step into the digital age, more and more tasks are being completed online. Less and less are going to the businesses themselves to open accounts or make purchases. Businesses with a focus on traditional marketing are losing money on outdated sales practices that can’t be tracked or produce leads.

Which is why it is vital to find customers online and create the content that will drive them into the sales funnel. The place to start is to research and target the right audiences, and figure out what kind of content is going to make them tick.

Here are 3 tips for creating such content:

  1. Top-notch and well-researched social media targeting
  2. Have the sales and marketing teams work together to direct  and entice customers through the sales funnel
  3. Create content that is relevant to your audience in each stage of the funnel, this will eventually drive them into making donations/purchases

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