This report was the result of data from 100 US-based marketing professionals being surveyed. According to the report, the number one method marketers use for reaching out to influencers is by contacting them directly. 

For how other methods rank, see below:

  1. Reaching out to influencers directly (59%)
  2. Influencers reaching out to the brand (35%)
  3. Creating marketing platforms for influencers (34%)
  4. Combined methods (27%)
  5. Through use of media companies or publishers (21%)
  6. Through use of talent agencies (17%)

For more information, see the original article at