PSA to all the naysayers who claim that social media can’t yield a profit in the B2B Community: You aren’t executing the right strategy.

That, or you aren’t deploying it over the right channels with the engaging content you need. The way to market social media is through storytelling and distribution, and generating business from social media is simple if you know how to do it right.

Here are four steps to follow if you want to create the best possible B2B strategy on social media:

  1. Follow your prospects on social media and engage with them
  2. Find creative ways to encourage your email following to follow you on social media
  3. Promote your blog and post consistently
  4. Send direct messages on all of your channels for a more authentic experience

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