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B2B Marketing With Social Media

Social media has had a huge effect on businesses, and continues to do so. Why? Because businesses and their marketers can not only find, but target their potential customers for very little cost!

Thus, its obvious why B2C (Business 2 Community) marketers need social media, but what about B2B (Business 2 Business) Marketers?

Here’s how B2B marketers can and should utilize social media marketing:

Lead Generation 

Although most FB users are not B2B clients, no other online resource provides the same opportunity! Especially when it comes to a business-focused network like LinkedIn! This is a great place to connect with your future partners and/or clients! According to Statista, LinkedIn had 467 million active users in the third quarter of 2016. Think of how many could be potential leads for your business!

Inspiration For Content

Content marketing is the name of the game right now, especially when it comes to online advertising! Analyze relevant social channels and identify interests, trending topics, and other information that is of interest to your audience! Keep the content high in quality and watch as your followers (including your business partners and clients) share it on their own business and personal pages!

Link Building

Especially when it comes to B2B marketng, link building can be more easily done on social media than by any other method, thus providing an increase in traffic to the B2B sites through social media marketing! Not only will these invites to your website be displayed to all of you followers, but they can also be shared with others! Just make sure the content containing your link is shareable (interesting/relevant)!

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