Are you advertising on Instagram? If not, you should be. Although Instagram wasn’t always ideal for marketing, Facebook has integrated more and more marketing focus into the platform. Not only has it become more marketing-friendly, but it just reached 700 million users!

One of the most recent gifts Instagram has given to marketers, is the use of Instagram Stories. This feature lets businesses of just about any budget create full-screen Stories ads to be delivered to a well-targeted audience!

Here are three key ways to use them:

  • Drive brand/product awareness
  • Create user-generated content
  • Announce sales/deals

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