No matter how great your content is, or how professional your PR may be, if you aren’t consistent you won’t be able to get the intended results! Your audience is only going to engage with your content if they know when they are going to get it, and are only going to engage with your brand if they know they will get a response.

For this reason, many brands struggle as they try to grow followers on their social media accounts. They will answer messages and post several times on a random day, but then go silent for two to three days after.

For more information about why you should be consistent with your social media efforts, see the full post on