Today Apple did one of the most powerful things they have done since the launch of the iPod.  Notice that I didn’t say “revolutionary”.  There’s nothing new about it.  Note that I didn’t say “innovative”.  There’s nothing unique about it.  Today Apple launched, quite simply, a “Social Network for Music”.  What’s so powerful is that they’re not really trying to create a social network at all.  Apple realizes the Social Graph is just a complement to something bigger.  Instead, Apple focused on one of the biggest strengths they have – their music, and made it social.  I think this is powerful, and here’s why:

I think Dave Winer got it right earlier today – this is only the beginning for Apple.  You see, the secret to a successful anything on the web (not just “social”) is to focus on what you do best, and revolve around that.  Google’s strength was search.  Microsoft’s strength was the consumer OS that could be installed on almost any affordable PC, and has since become Exchange and Outlook and Enterprise apps.  Oracle’s strength is the database.  Facebook’s is the Social Graph.  No one does these things better than these guys, and it has been their focus that has made them big.  The moment they lose that focus is the moment they start to fizzle.

That’s why I question when I hear people saying “we’re creating another Social Network.”  Or, “so and so is competing against Facebook” (even though I did say earlier today this is a threat to Facebook – I’ll explain that in a second).  The minute I hear that I immediately tune out.  The age of “Social Networks” is gone.  Social has become ubiquitous, or at least it should be with all the tools available to us now.  It’s time to focus on your core, and Apple has done that brilliantly with this new Ping launch.  They will sell boat-loads of music from this because now rather than trying to find new music through search, people are going to be finding new music through the things their friends are interested in, an even more powerful factor in the purchasing process.  That’s just the start.

As Dave Winer implied, this social experience will eventually expand across every service Apple operates.  Apple is only building the Social Graph right now.  You’ll build your list of friends to learn of their music, even import your Facebook friends in the process to help port that Social Graph over to Apple, and you’ll start to build conversations and spend time in iTunes in multiple environments.  It won’t be long before you see Apple bringing your friends into the entire iTunes experience, showing Apps as well as music, along with, right next to Albums you want to purchase, other friends that have liked or purchased those Albums.  Soon Apple will let you take those friends into Mobile Me to share photos with each other.  They’ll let you take those friends into your contact lists on your iPhone.  They’ll build it into the camera app on the iPhone and iPod devices.  You’ll be able to see what your friends are watching on your AppleTV and you’ll be able to pull that entire experience into the operating system – both OS X and iOS.  All of these elements will go into the Ping experience, and I bet that eventually branches out into the browser.  Keep in mind these aren’t just anonymous friends – these are real-life connections.  My Mom uses iTunes.  I bet many of your Grandparents use iTunes.  This is perhaps bigger than Facebook (According to Wired, iTunes in just 2005 had over 200 million users – anyone have a more recent number?).

Now, for the pinnacle event – the equivalent of Facebook’s F8: the Platform.  You can count on it.  Eventually Apple will integrate these connections into the SDK and you’ll now be able to bring over your Ping friends to the applications you use and the games you play.  I think it’s no accident the ability to play against friends in the SDK was mentioned in today’s announcement.  Now Ping’s Social Graph becomes a standard, something all apps will be fighting for, and they’ve all of the sudden hit the caliber of Facebook Platform.  They’ll be able to port those connections to the web, and now Apple has just as powerful a search and recommendation algorithm as both Facebook, and perhaps more than Google currently.

Today’s move was inevitable, but genius on the part of Apple.  I’m glad they didn’t try to build an entire Social Network out of the box.  Start small, and gradually bring your users along for the ride as you expand that experience.  I think perhaps that’s where Google went wrong – where’s my news feed in Picasa?  Where can I see what things my friends are searching for and have opted me to see?  How do I port my Facebook Social Graph over to those experiences?  Google’s focusing too broadly – I think they realize that.  I hope they don’t rush to a large social network, but rather start slowly and gradually bring it all together.

I’ve talked about building on your core – your core is key.  Apple, quite literally, showed its core today as it stayed focused on one of the things they do best right now – Music.  Everything else is just a complement, and that is totally evident in Ping.  I think Apple just confirmed what we all knew up to this point – “Social” is now just a commodity.

As I just wrote, we live in an era where having a voice is much easier than it used to be.  Getting published is actually quite simple if you’re willing to work for it.  In fact, I’m living proof.  Just 3 years ago I was working a 9-5 job as my sole source of income as a programmer for a major health company, doing nothing but that.  I was a nobody.  No one knew me.  In very short time I was approached by my 3 publishers, amassed thousands of readers on this blog, and many more on Twitter and Facebook, and built a reputation for myself.  I truly believe this is something anyone can do.   Here’s what I did (this is still tough to write, as I still don’t believe I’m anywhere near my potential – to me, I’m still a nobody):

I Started a Blog

I actually did this a long time before I wrote my first book with HappyAbout.  I was trying to build an open source pseudo blogging/CMS platform, which actually powered this blog at one point.  In a sense, the goal was to eventually create a social network, something we tried to do at a previous job I was at and never completed.  This was before Facebook or Twitter or even Digg or anything like it.  In a sense, it was the next dimension of a GeoCities, or FreeServers.com (where I worked on the founding team doing Support in 1999).

I noticed a few friends blogging at the time to share tricks they had used to fix coding problems, or ways they got their various computer problems working.  I knew I had done a few things that I needed to write down for memory and others to benefit, so I started using the blog to share these things.  Soon that turned into me just sharing thoughts to what was mostly a non-existent audience, but I didn’t care – I was doing it for myself mostly.

Then I really started subscribing to other bloggers, especially around Utah and elsewhere.  I think Google Reader probably played a big role in this.  I subscribed to Phil Windley, and Janet Meiners (NewspaperGrl), Jason Alba, Phil Burns, Thom Allen, and others.  Utah actually had a bustling tech blogging scene back then (many of those I mention are still active bloggers and great blogs to follow).  As these guys blogged, it inspired me to join their conversation and post my own thoughts on the topics they were writing about.  I’d link to theirs, and others’ articles, and my links would appear in their trackbacks and they would notice.

I began to make a name for myself by just sharing what I knew, and writing about it.  There is no better way to share knowledge and show others you have that knowledge than through a blog.  This blog eventually grew and grew as I did this, eventually getting recognition by sites like TechMeme, featured on TechCrunch, mentions on Mashable, and many others (I keep a log of coverage for my record at http://www.delicious.com/jessestay/coverage).  I say this not to brag, but to show you that by simply posting a blog, and sharing your knowledge, while at the same time truly participating in the conversation in the blogosphere (aka “the memes”), you’ll grow your blog as well and quickly gain a voice.

Now when I write, people listen – in some ways, it doesn’t matter if I have a publisher, and that gets more and more possible the more my audience grows.

I Became a Pioneer

It wasn’t until the launch of Facebook Platform at the very first F8 that I really started making a name for myself.  I decided at that point my idea for a Social Network wasn’t needed any more because now I could just build niche ideas on top of Facebook.  Facebook grew, and grew, and grew, and I was with them from day one, building apps for their platform.  I saw this niche, and I saw the value in it, so I took it and ran.  I became an expert in that niche and made it mine.  Not just that, but I stuck to it. (Interesting note – I’ve actually been building on Facebook Platform longer than many Facebook employees have.)  That eventually branched out and I took on Social Media and APIs in general, and now I’m even embracing much of the world of Marketing as we know it (even though I’m technically just a Developer by trade).  I learned everything I could about this stuff, and actually applied it, creating application after application both on my own and for others to prove myself in this area.  It was partly from this that SocialToo was born.

In many ways I was inventing an industry.  I was with many others, but because I took it on early I was still one of the few “pioneers”.  Becoming a Pioneer is so important.  If everyone else is doing it, and you’re not the first, you’re not going to be recognized.  You’ve got to pick a skill, perhaps find a new movement of many, and jump on that one.  Even if you are one of many, if you’re one of the many firsts, you can now be taken seriously.  I suggest taking it even further and finding a niche amongst those firsts (mine was the brand of “Social Media Developer” rather than just “Social Media Expert”) and embracing that.

How do you pick the right niche to be a “pioneer”?  I think more than anything it has to feel right to you – make sure you have a clear vision of the future of that industry.  For me I saw a new, social world where social was tightly integrated into every piece of the web.  I saw a Building Block Web, where social pieces were tightly coupled together in an experience the user wasn’t even aware the social elements existed.  I saw the power of bringing power to developers.  I also followed bloggers, like Paul Allen and Robert Scoble, who really caught onto this vision (although I admit I met Scoble later in the game).  Note that this niche also solved some of my own needs, which also contributed to my desire to learn more about it, and I discovered along the way how powerful this stuff actually was.  Vision is key.

You’ve got to figure this out yourself, and perhaps that’s the hardest part.  If I were you I’d be looking in the mobile space, and at what companies like Kynetx are doing, though. (and at a minimum, more than anything, consider and understand the concepts and visions these companies have)  Read my article on the Future with no login button for my own personal vision, but you have to come up with your own.

I Promoted the Need, and Networked Like Crazy

Once I had discovered a need and tried to establish my skills surrounding that need, I began blogging about it.  I realized this was a new market, and one that had the potential to be very powerful.  It was one with very few blog posts on the topic, yet.  I began to write posts making it known that I knew Facebook, and in particular Facebook development.  I was actually at one point the number one search result on Google for “Facebook Developer” because of this.  That wasn’t on accident.

I became one of the only people on LinkedIn with “Facebook Developer” in my title, and soon I began getting calls asking for help in this emerging industry.  I made it easy for people to find me by publishing my e-mail address and even my phone number on my blog and working to make it as easy as possible for people to contact me on LinkedIn.

More than anything though, it was this blog that made a name for myself.  Well, this, and following other bloggers through Google Reader at the time.  I started to learn of local “Blogger Dinners” here in the Salt Lake City area where local bloggers were getting together to just meet and network.  I decided to attend one or two, and it was there I met who would soon become my co-author on my first book, Jason Alba.  Jason had previously written, “I’m on LinkedIn–Now What???” and I had followed him on his blog.  I can’t remember exactly how (I think it was a Seth Godin talk, ironically), but he had heard I was the local “Facebook guy”, and was looking to do a book similar to his first on Facebook.

He had already established a relationship with his publisher through his first book, and approached me, asking me to help him with his second book, giving me half of his royalties in the process.  We went forward with the book.  At that point because I had established a reputation, and was already a published author, that lead to O’Reilly contacting me (through my good friend, Joseph Scott), and now I’m writing my third book with Wiley in a Dummies series.

Networking is so critical – it is truly who you know that matters.  It has been through Social Media and networking that I met Jason and that lead to my first book.  It was through meeting a need of Guy Kawasaki’s and Chris Pirillo’s that lead to creating the first script on SocialToo and I feel I can now call them good friends.  It was through answering a FriendFeed post that I met Robert Scoble and I can now call him a good friend.  That meeting lead to me meeting my great friend Louis Gray.  We’re all normal people, and it’s social media that makes us normal.  It’s through this technology – Twitter, Facebook, and especially blogs, that we’re able to connect with people we were never able to meet before.  Embrace that!

I Believed in Myself!

More than anything, I think it was when I realized I could actually do this stuff, that I started to do it.  There is something to be said for the law of attraction – be it faith, God-driven, or Universal laws, it’s real.  When you truly believe you can accomplish something, it will happen.  I grew up not believing this.  I grew up thinking I’d never write a book.  I grew up thinking I’d never start my own business.  I grew up thinking I was a nobody.

It wasn’t until I caught a glimpse that this was possible that I started to think I was truly capable of anything.  And it was when that happened that I started seeing incredible success as a result, and I’m still seeing that to this day.  Anyone can accomplish what I’ve done – I’m the little guy.  I’m a nobody, but I can be anybody I want to.

I hope this blog post doesn’t come off as a “I’m better than you” story to anyone – it was intended to be the exact opposite.  You see, Social Media and the web as we know it today makes it possible for any of us to gain a voice.  The Book Publisher, the Sports Conference, the Music Label, or even the VC or major Tech Blog are all much less relevant than they used to be.  Your potential is greater than it ever has been, and while you can still use these tools as launching platforms, you get to own the process along the way.  Anyone can do this, and I think we need to break away from “the man” at least a little bit to have full flexibility in doing so.  This is why you see Seth Godin leaving his publishers.  This is why you see BYU leaving its Conference.  This is why you see many musicians leaving their labels.

The little guy is much more relevant than he used to be.  Social Media is about empowering and bringing a voice to the individual.  Embrace that.  Accept it.  You too can have a voice.

As anyone who knows me can attest, I’m a huge Google Reader user and fan.  Despite users like Robert Scoble and others declaring RSS Readers dead, I still find utility from being able to finely adapt my reading experience by selecting what I want to subscribe to on the web.  As a blogger, it’s one of my greatest weapons – in fact, sites don’t even have to have an RSS feed for me to track their changes.  For instance, let’s say I want to track job announcements at a certain website to know when new features are coming based on the new jobs they’re hiring for. All I have to do is enter the jobs page into Google Reader and it will automatically tell me when it notices new changes on that Page. No coding necessary.

However, while I disagree that RSS is dead, I am worried that News Readers like Google Reader have neglected to stay up with modern news gathering trends.  Perhaps they think remaining simple will win, but frankly, using just RSS and friends suggestions from RSS to find the news just doesn’t cut it any more.  This is why you see Readers like FlipBoard and FLUD and Pulse making a big inroads on devices like the iPad.  They’re ignoring Google Reader and going straight to social networks like Twitter and Facebook, where the news is likely to come from your close friends and family.  I’m concerned Google Reader is taking so long to adapt towards this trend – here are some tips that I think would make it a much better, and more modern service:

Embrace the Dark Side

With the exception of Youtube, Google seems to have a real issue with this.  They seem afraid to embrace their competitors, the sites that currently have the edge, and the sites that their users are most likely using.  Let’s face it – currently the majority of web users are getting their news from their friends on sites like Facebook and Twitter.  They’re not going from site to site, plugging in an RSS feed to Google Reader, and reading it that way.  I’ve tried to show both my wife and my 10 year old daughter how to do this and they just don’t get it.  Even more experienced users who used to be power users of Google Reader like Robert Scoble are moving in this direction.

There’s a minefield of explosive links out there in public on Twitter and Facebook.  Slap a social graph on top of that and you now have extremely relevant links you could be harvesting, indexing, and extracting content for your users to read in full inside Google Reader.  Google has an opportunity here to pull these users over to their interface and make it even easier for them to read the content their friends on Facebook, Twitter, and other sites are sharing.  While RSS is certainly not dead, the Social Graph most definitely reigns supreme – embrace it.  Use Facebook Graph API.  Use Twitter’s API.  Otherwise Google is going to get left in the dust by competitors that do.  Users want this.

The Desktop is Not the Future

While Google Reader has built an amazing desktop and web experience, it’s time they move forward.  We have gone beyond the typical, dynamic desktop browser being the interface to the web and have moved towards an app era that leverages the web to build custom experiences tailored for static screen sizes on various platforms.  There’s the iPhone.  There’s the iPad.  There are various flavors of Android and Windows for Mobile Phones.  Every other web developer building a company right now is building for these platforms.  Google seems to be stuck in the web browser, something I argue is a mistake.

True, Google has a custom web experience for the iPad and iPhone, but quite frankly – that experience stinks.  Look at the Reeder app for iPad and iPhone to contrast.  It has a “move to the next unread item” button, for instance, that lets you easily surf through your unread news and skim it as you please.  It has a simple interface for sharing, leaving notes, and even allows you to share to other social networks if you choose.  They’ve built an amazing interface that focuses on mobile and tablets that wraps around the stale Google Reader web interface.

Now look at the non-RSS centric experiences like FlipBoard.  Swipe your fingers and it flips pages similar to a magazine or book.  The experience is magically formatted in a natural way that makes reading the news easy!  Mobile devices were built for reading the news.  They are the magazines and newspapers of the future.  Google Reader should be the ones in control on this front or they’re going to get out-taken by their competitors.

Share! Share! Share!

Google Reader does a little of this.  You can share to Twitter and Facebook and other sources, but quite honestly, the experience is lacking.  This should be at the forefront of their experience – easy to see and obvious to the reader that this is what they want them to do.  Right now to share to Facebook, for instance, I have to click on the “send to” link (or press shift-t), and for any site I want to share to Google makes me leave the site and go to each individual site to share.  This experience should be much more integrated into the UI, controlled by keyboard gestures, without having to leave the site.  Facebook Graph API and Social Plugins should be used.  Twitter’s API or @anywhere should be used.  The links should be in more prominent positions, easy for the reader to see.  The “Send To” should be consolidated with the “share” link and terminology should all be centered around “sharing”.

The entire experience should be much more social.

Streamline the UI

Google Reader used to be top of the line when it came to great user experiences.  They enabled keyboard shortcuts and a very simple UI that was easy to manage.  Since then, they have added all sorts of bloat to the interface, slowing it down and making it harder to manage.  To hide someone or add them to another group, for instance, it takes at least a minute for me to do anything surrounding that.  Refreshing the page takes too long.

Google needs to start fresh and build the UI from the ground up, with these new focuses in mind, and focus on speed, simplicity, and cleanliness.  The entire UI needs to be re-done and targeted towards the new features I’ve suggested here.  It needs to be faster.  No site should take longer than 4 seconds to load.  It needs to have entirely different versions for mobile devices, and most of all it needs to be easier to use.

Be Sure Not to Neglect Your Strengths

In all this I am not suggesting Google Reader become FlipBoard.  Google Reader needs to stick to its strengths – it needs to continue a strong focus on RSS, while bringing in all the other elements I mentioned.  It needs to remain top in its game of strong UIs and easy to organize content reading.  It needs to keep the focus on leaving notes and sharing with other Google Reader users.

I’m afraid Google has stopped innovating in this space.  We’re seeing so with evidence of other strong readers emerging in the areas I have mentioned.  Google has such strong potential to own this space if they chose.  I really hope they take this advice constructively and try to adapt these things.  If not, users, including myself, are going to be forced to bigger and better ways of consuming our news in a way that is more modern and convenient to the user.

In the meantime, you can follow all my Google Reader shares on my link blog at http://www.google.com/reader/shared/jessestay.

There’s no shortage of criticism, complaint, or praise of the various mobile operating systems. The iPhone, Android, the Pre, or even Blackberry and Windows Mobile – no matter which phone you review you’re bound to find someone who either absolutely loves the device they own or completely hates those that do. I tried to make this known in my previous article on my preference towards iPhone, stating the features I liked about it and showing why, despite connectivity issues I thought it was the best phone I’ve tried. I thought it was worth stepping back even further though.

I realized very quickly after my previous article that nothing I said was going to sway those that had already made the Android choice, or the Pre/WebOS choice, to switch back to the iPhone. So I decided not to fight it – here I’m going to take some time showing you the different devices I’ve spent significant time with, what I liked about them, and what they lacked.  Then I’ll let you make the choice on what phone works best for you.  You might notice there aren’t many articles like this – that’s because they take a lot longer to write and involve a lot more research.  This one is no exception.

The Experiment

I’ll admit, my experiment wasn’t the most scientific one could muster.  But I will tell you I own 3 phones currently.  The first, my work phone, a Palm Pre, which I’ve now owned since March.  Secondly, is Apple’s iPhone 4, my main phone where I forward most of my calls now, and recently replaced an iPhone 3GS (my wife having previously owned the iPhone 3G).  Lastly, I have the HTC Evo, a test phone I borrowed for a month or so from work so I could understand Android better.  My hope was to try to play with the Android products my employer creates in order to design and build Social architecture and end-points into that experience (which is what I do for a living).  I am also forwarding all my calls to that phone, through Google Voice.  In addition to that, I have access to a Droid Incredible which gets passed around at work, as well as a Blackberry, which I admit I’ve never really touched (nor do I have much desire to play with – I’ll leave that for others to review).

So, the three phones I put to the test were the iPhone 4, the HTC Evo, and the Palm Pre.  The minimum amount of time I’ve used any of them has been 2 weeks (the Evo, just barely newer than the iPhone 4).  I have carried each for a significant amount of time, playing with them, answering calls, making calls, and trying to get to know the features.  I’ve also been trying to get to know the development environments of each as I try to learn the advantages to each development environment.  I think I’ve given each phone a fair amount of time to try to have a good understanding.  So let’s go into the features, and I’ll let you be the judge:

Palm Pre

Hardware Features:

Let’s face it, the Palm Pre just feels good.  When you hold it, it naturally feels good in  your hand.  Being one of the only mainstream Smartphone devices with a keyboard, I admit that’s an advantage, not a weakness.  I have yet to find an on-screen keyboard that you can type on and know what keys you’re typing without looking at the phone.  With the Pre, you can almost do that.  The Pre, when you slide it open to reveal the keyboard (without, it just looks like a smooth eggshell), has a mirror that you can use to either look at yourself, or see yourself if you need to take a picture of yourself.

The Pre doesn’t have a front-facing camera, and the rear-facing camera is far from what the Evo or iPhone 4 can provide.  The other failing part of the Pre is that due to its plastic casing it wears down after about a year or so.  I have several friends all with Pres and each one of their phones after a year or so starts to show a lot of wear, and even issues when sliding the case open and shut.  That’s part of the problem, the more moving parts you have.

The battery on the Pre is also pretty good.  With little use, you should be able to get away with charging it only ever other day or so.  Using it as a hotspot, you’ll have to charge it much more frequent.  It definitely lasts much longer than my Evo.

As for signal, Sprint in general provides a pretty good signal.  The building I work at has repeaters throughout so it’s a tough comparison, but at home I haven’t had many issues, and even taking to the Bay area I always treat it as my backup phone because I know I can always guarantee a signal there.  The Pre is a pretty reliable phone, in terms of hardware.

The other thing I really like about the Pre is you can also purchase the charging stone that works with it.  With that, you can simply place the phone on the stone and it charges, without any need for connecting wires.  This saves countless charging cords and keeps its smooth look as you don’t have to open the little charger opening on the device.

The Operating System:

The Pre is hands-down the most beautiful operating system out there right now.  Even Steve jobs gave note to it in their recent press conference.  The Pre has just one button (other than the default volume controls and mute switch), which shows you all the programs open at once when you press it.  However, it also has a gesture where if you swipe backwards, it always goes back to the previous screen you were on, and if you swipe forwards, it goes forward to the next screen.  This works in applications as well.

Let’s not forget that the Pre and WebOS was the first operating system to support true multi-tasking on the phone.  Even today its interface is the one that seems to make the most sense.  At any time you just press the main button on the phone and all your open applications pop up as windows on the phone.  If you want to go to one you just select it.  Want to surf through the open applications? Just swipe left or right and you can see all the open “screens” for your applications.  If you want to close any, just swipe the screen up and the application gets flung off the canvas, closed forever.  It’s a very natural interface that anyone can get used to.

As for the rest of the operating system, well, it’s all based on Linux so it’s very open and very customizable.  I have a friend who completely removed his default browser and other apps in the phones he gave to his kids so they couldn’t access the internet.  It’s that open.

They’ve taken developers to heart, and even enabling “developer mode” on the phone is a matter of just typing in the Konami code (“upupdowndownleftrightleftrightbastart”) in the search bar.  Doing so enables a whole host of features, enabling you to get access to a shell and the heart of the phone.  There is also an entire “homebrew” community of applications not officially in Palm’s app store that you can easily install on your phone.  My coworker even showed me how to view the source code on these applications – the entire experience is very open to the very core, something not quite the same as Android, also Linux-based.

With developer mode enabled you can also enable tethering on the phone.  Searching for it reveals all sorts of articles on the subject, not requiring much effort.  The great thing about it is neither Palm nor Sprint seem to object to the hack and openly encourage the homebrew apps such as tethering.  The entire experience is, well, beautiful.

Applications:

As I mentioned, the entire application experience on the Pre is a very open experience.  Palm makes the entire developer SDK free (normally $99 to closed-source apps) to developers willing to developers willing to make their code open source.  Developers of such apps are then required to release their code to the community under open source terms they specified.

The application experience, while not quite as consistent as the iPhone’s (iOS), still makes fairly nice apps.  With the surrounding OS, they still look beautiful – the OS makes everything on the phone look beautiful, so ugly or not, the application should not affect the overall experience.

The main problem I saw with applications on the Pre was the lack of them.  While in general, I was able to find something for every need I had, the main vendors weren’t always producing my favorite apps for the phone.  Things like TomTom, Sling, and others may not ever provide apps for the phone, so the high quality apps may never make it unless there is a viable amount of competition.

In addition, because the Pre no longer supports iTunes (previously they had found a hack to be able to make iTunes recognize the phone), there is no default music player for the device.  Therefore if you’ve bought all your music on iTunes you’re out of luck syncing with it.  It does work well with solutions like DoubleTwist, so there are alternatives, and I didn’t find the lack of iTunes support to be that big of a deal.  It will be less of a deal if cloud-based apps like Spotify start supporting the OS.  That said, the apps were my biggest turn off for the Pre.

Development Environment:

Pre had my favorite development environment of the 3.  Since most native apps support plain HTML, CSS, and Javascript (that’s why it’s called “WebOS”), it’s dirt simple to learn how to develop on the device.  You can use the HTML/CSS/Javascript model, or even port your C/C++ apps into the phone, making porting of heavy OpenGL apps to the phone from iPhone and other devices simple.

The SDK doesn’t have an incredibly powerful IDE experience like the iPhone’s InterfaceBuilder, but it is still sufficient, and since it’s just HTML and Javascript, not a very difficult thing to manage.

HTC Evo

Hardware Features:

The Evo is a machine.  From its huge size to its heavy processor, it’s built to run things fast.  Out of the box it comes with a 1GHz processor, an 8MP camera, 1.3 MP front-facing camera, an FM Radio, and more.

It’s much bigger than the other phones.  I don’t know if it’s the size making it a psychological thing, but it feels much heavier, too.  That’s probably one of the biggest downsides in my opinion.  It’s a clunker.

The phone reception is pretty good, and boasts 4G speeds on Sprint’s 4G network if it’s available in your area.  I was able to get up to about 5Mb/s on mine, and the web experience is very snappy.  In fact the entire experience is very snappy due to the speed of the processor.

If anything, I’d say the hardware is the main reason to get this phone (minus the size), except for one thing: the battery.  The battery life is horrible!  It makes the phone unusable, and goes dead by noon each day when you enable 4G on the phone.  When 4G is off, it only lasts until about 2pm each day before having to recharge (my measurement of battery life is by what time you have to recharge it after the time it is fully charged in the morning when I disconnect it from the charger in the morning).  Unless you’re willing to carry a charger around with you, this phone will be very difficult to use.

The Operating System:

The Android operating system, like the Evo, is clunky.  Everything is very boxy and not very smooth.  When you scroll the UI is shaky.  I get error messages from the operating system about applications crashing all the time.  While the hardware may make up for it on the Evo, the operating system really ties down the potential of the hardware.  I hear much of that will be changed in the Gingerbread version of Android, which I have yet to see.  At the moment the user experience is far behind its two rivals I’m reviewing here.

The one thing I really like about the Android operating system is the tight integration with Google products.  It works seamlessly with Gmail.  It works seamlessly with Google Voice.  Many of Google’s other products are all integrated tightly into the operating system.

In addition, Google includes deep integration into Facebook and Twitter and other social networks, right in the operating system.  However I think you will find greater benefit from dedicated social clients like Seesmic or Tweetdeck or the Twitter app.  I don’t think the Social Integration is enough to push one over the edge, at least not yet.

The Android OS, like WebOS, is very open.  Being Linux based, you can do many things as a result, offering many customizations you can’t get from the iPhone.  That said, whatever you do, you’re still tied to the flavor of Android your provider has given.  I’m not sure if Sprint has blessed hacking the Evo or not, and how tightly they’ve locked it down.  That’s all up to the phone manufacturer and the cell phone provider.

Applications:

Android has a very rich application environment.  While there are still not near as many high quality apps as the iPhone, the number for Android is steadily increasing at a rate faster than the iPhone, and will probably exceed the number of applications the iPhone has at some point.

That said, the application experience on Android isn’t nearly consistent as the iPhone’s.  Applications are bulky, crash often, and don’t have nearly as beautiful a UI as the iPhone.  The approval process for Android’s store isn’t nearly as strict, so you’re likely, when searching in the app store to find a kid’s app right next to a porn-related application.  You’re likely to find very amateur applications, and my bet is at some point the majority of applications built for Android (if that is not already the case) will mostly be those types of applications.

I find the Android’s application experience to be sub-par to that of iOS.  That’s not to say it will always be that way – it’s just the way it is now.

Development Environment:

I really like the approach Google took with the Android application development environment.  It’s a Java-based environment, something just about every programmer has had some experience with since they teach it in most schools as the beginner class.  The development environment will be very familiar to most developers.

In addition, there aren’t near as many hurdles a developer will have to go through to get their application in the app store.  It’s a relatively pain-free experience, and Google is making that even easier with their recent Scratch-like App Builder that anyone can use.  It will be very simple.

Registration for the app store is $25 – there is no open source program like WebOS.  However, the SDK is free for download to anyone, and the entire operating system source code is also made available online.  It’s a very developer-friendly operating system.  Perhaps that’s its greatest weakness, though.

Apple iPhone 4

Hardware Features:

The iPhone 4 is simple and sleek, plain and simple.  Similar to the Pre (with the exception of the Open Source part), since Apple also controls the hardware, they have the added advantage of seamlessly integrating the entire hardware and software experience to work well with each other.  It’s hard to not talk about the hardware without mentioning the software, and vice-versa.

The size of the iPhone is just perfect – it’s smaller than the iPhone 3Gs, not much lighter though.  It fits in the palm of your hands just perfectly, and its glass exterior is very beautiful.

The phone comes with a 1.4MP front-facing camera, making it slightly better than Evo’s, and 5MP rear-facing camera.  Despite the camera being lower resolution than the Evo’s 8MP camera, you won’t be able to notice.  In my comparisons of the two side-by-side in various environments the iPhone 4 produced far superior photo and video quality than the Evo.  The difference is very noticeable, and Apple seems to have really compensated the hardware with software.

In addition to the superior cameras, the Retina screen completes the experience, with absolutely the best phone picture I have ever seen.  Using this phone will make you want to read books on it, just so you can see the pristine quality of the text and images on the phone.  It’s absolutely fun to take pictures and video on the device because they look better than most other monitors and TVs I have in my home.  It’s a beautiful device, through and through.

The phone has a similar processor speed to the Evo, however Apple made their own processor so I’m sure there are some advantages there.  The operating system through and through is very snappy and smooth as a result, providing for a very seamless experience.  The phone also comes with 16GB or 32GB of memory that isn’t limited to music or apps, which is different from most Android devices, which only allow you a limited amount of space for apps, leaving the rest for music and data.

The battery life on the iPhone 4 is amazing.  It’s not quite at the level of the iPad, but still the best battery experience I’ve had on a phone so far.  I can keep it running all day with normal use and not have to recharge it until the next day or even later.  You will not be worrying near as much about recharging with this phone.

Then there’s the part that seems to get the most press – the connection.  I noticed the connection problem.  I was able to reproduce it (but I admit it would have taken me longer to notice all this had the media not been all over it).  Very occasionally I see a dropped call which I didn’t see on the 3GS.  That said, it just doesn’t bother me.  The phone is still useable, even without the bumper.  Adding the bumper seems to make most of the problems go away, and in fact, the black bumper almost makes the phone look a little better.  Given the fact that Apple is giving these away free now, it seems like it’s almost a non-issue.  That said there will be people in areas with even less connectivity that will have “the AT&T factor” – this will always be a factor so long as Apple is tied to AT&T and it’s one worthy of considering.  If you normally have issues with AT&T and don’t want to deal with them, maybe this phone isn’t for you.

That said, I think the new antenna actually improves the internet speeds.  When combined with the faster processor, the two seem to work very well together and provide a much faster web experience than the iPhone 3GS.  It’s actually somewhat comparable to the Evo from what I can tell (that’s without detailed experiments).

The Operating System:

iOS is, well, iOS.  It’s the Apple experience.  It’s simple.  There’s not much to it.  You have one button and a bunch of icons to click on.  That’s why people use Apple.

iOS 4 is a very smooth experience, only amplified by the iPhone 4′s beautiful Retina screen and faster processor.  Multitasking, once you figure it out and as applications start to adapt it, makes things much easier.  You open an app and it opens right to the place you left off.  There is a bit of a learning curve in learning the multitasking features though.  Once you learn to double-click that home button you’re in multi-tasking heaven.

Folders makes things much more organized, with fewer swipes if you have a lot of apps.  The biggest issue with folders is figuring out how to add applications to new folders and create new folders (you do so by just swiping an application icon over to another icon or folder).  Once you figure it out though, it “just makes sense.”

The new HD camera features are very slick.  With the still camera you can now zoom and pan.  Zooming reduces picture quality, and one won’t want to do it too often if you’re looking for high quality photos.  However, I’ve found using some of the apps like Pano or auto-stitch with the new camera make for a very beautiful photo experience.  HD video is amazing, and being able to auto-focus by clicking on anywhere in the picture while you are shooting video makes for a very professional-looking video that focuses and unfocuses just like a professional video camera.  The video shoots at 30 fps, which is the same as my more professional Canon Rebel T2i camera.

Oh, then there’s FaceTime.  Yes, there are apps on the Evo (and even the iPhone) with similar functionality, but the deep integration into the operating system makes all the difference.   It’s almost too convenient to video call your friends, and I find myself reaching for that FaceTime button whenever I can and I know my friends have an iPhone 4.  That’s also the biggest problem – knowing when your friends have an iPhone 4.  Hopefully more devices start to integrate with this and it becomes more of an open protocol than it is currently.

The operating system for the iPhone 4, in conjunction with the hardware makes it simply beautiful – it’s something you must experience to gain the full benefit.

Applications:

Applications are Apple’s strength.  The benefit Apple has is it gets to add hardware features that applications can take advantage of as part of the experience.  With the iPhone 4 the photo applications are all going to be better, and I wouldn’t doubt there will be a slough of video editing apps that come out as a result.  Already, you can purchase Apple’s iMovie app and shoot and edit your movies all on the iPhone.

The application experience on the iPhone is always going to be consistent.  Apple reviews all applications thoroughly and ensures they all maintain a somewhat consistent look and feel that is consistent with the Apple brand image.  They are all about their customer and they want that experience to reflect even through to the applications that are installed on the phone.  If you have a bug that they notice, they won’t approve it.  If you aren’t consistent with their standards, they won’t approve it.  That’s simply the Apple way, and if you don’t agree, there’s always the web browser.

That said, some criticize the lack of being open as Apple’s weakness.  Currently tethering costs money because of this weakness.  It wasn’t even available before.  The customer is stuck waiting for Apple to release new features and approve new types of applications as a result.  This is frustrating for some.  For me the peace of mind that the experience will remain consistent is comfort enough for me.

Development Environment:

The development environment is somewhat consistent with the application strengths and weaknesses.  Because Apple wants to remain consistent, developers often get shut out.  If Apple doesn’t like your app, they won’t approve it.  Some developers aren’t even told why Apple doesn’t like it.  Others are left hanging waiting for their apps to be approved.  That said, the majority of applications, assuming they follow Apple’s terms and rules, will get approved.

My biggest beef with the development environment is Objective C – it makes me want to poke my eyes out.  It’s a purely object-oriented language that deals with events and other weird language paradigms most modern-day developers aren’t going to be familiar with.  Its InterfaceBuilder GUI IDE isn’t like visual tools such as Visual Basic.  You have to create a prototype, then re-duplicate most of that prototype in code later.  It’s a pain to deal with.  There’s a huge learning curve.  It’s one of my biggest hurdles towards developing for the iPhone.  That said, once you learn it, you’re in high demand and you’re producing high quality, highly usable apps in a beautiful environment.

The Verdict

Looking at the 3 phones, comparing hardware, software, applications, and development environment, I have to choose the iPhone 4.  It’s the best phone I’ve ever owned. Better than the other phones and barring a few weaknesses, everything just flows together and looks beautiful when you use it.  It feels natural to my every day workflow.  The Pre isn’t a strong enough device.  The Evo is too bulky and cludgy and buggy.  Not to mention the battery life making it practically unusable.

If I had only the choice of the Evo and the Pre, I would probably chose the Pre.  The Pre’s UI and overall experience far trumps the Evo’s.  The hardware isn’t quite as beefy as the Evo’s, but the software really makes up for it, and especially in recent OS updates, doesn’t have many speed issues you notice.  It also feels nice in the hand and is easy to carry around.  I like WebOS far better than I like Android.

If I absolutely had to choose Android, I don’t think I’d go with the Evo.  We have an Incredible laying around the office that is much smaller in form factor and almost as fast.  The battery lasts much, much longer than the Evo’s.  My choice of Android devices, at least at the moment, would be the Droid Incredible.  My iPhone’s battery still lasts longer, amongst the many other advantages it gives me.

So with all those details in mind, I hope you can see why I chose the iPhone 4.  If I had to recommend one device, it would be the iPhone 4 – it has the best experience, the best hardware, the best software, and despite a few connectivity issues and hurdles into the App store which the end user barely sees, it is absolutely the best mobile device I’ve ever owned.

I want Android to prove me wrong though.  I want HP/Palm to prove me wrong.  Heck, I want Microsoft to prove me wrong.  I hope they produce something better at some point – it could happen.  However, at this point in time, put side-by-side, my overall recommendation would be the iPhone 4.  If you’re a device manufacturer and think your device might be better, send it my way and I’ll do a review of it.  At least now I’ve set the bar and hopefully someone can make something better.  And hey, if you can do a better comparison with the phones you use, I’d like to see.

Disclosure: The iPhone was the only phone I paid for in this experiment.

Several articles have come out recently criticizing Google for their recent policy, removing the Windows Operating System from their currently approved list of OSes that employees can use.  One might expect that I would be against this move, considering the recent criticism I’ve given of Google employees deleting their Facebook accounts.  I think this situation is different though, and I actually support it.  Of all companies, I think Google is most prepared to make such a move and I think we’ll see a lot of innovation come as a result.

Companies Have Tried This Before

Several years ago I worked for BackCountry.com as an engineer.  While there, our engineering department had a policy, making Linux and open source tools the default, while only allowing other operating systems (including Mac OS X) on an as-needed basis.  We found this saved us a ton of money, and, as engineers it made sense because we were able to completely alter the systems we were writing on as we needed.  It also made it so we could completely duplicate the server environments we were developing for on our local machines if we needed to.

We decided while there to take this to another level, and while I was there we started to push this policy throughout the company.  We got a lot of push back, and it took us, as engineers and developers, to help out the rest of the company as they adapted.  We started using Zimbra for e-mail, Bugzilla for bug tracking, and everything we could do we tried to do with open source tools.  We saved a ton of money.

There was one fatal flaw to this, though.  Where we were not an engineering-specific company (our bottom line was probably our buyers, who secured really good deals on outdoor gear, or even our customer support team, where we preached “We use the gear we sell”), we simply did not have enough resources to keep this going and be able to support it all whenever the company had a need that open source software could not solve.  The main benefit to open source software (which security is only a minor benefit) is that, as developers, you can get in and alter the software if it doesn’t meet your needs.  Then the code you altered could be shared with the rest of the world and others that also might have that need.  That’s a great benefit.

However, not having resources to constantly do that whenever there is a need means you’re always going to have weaknesses in your systems, and those systems are likely to fail.  I think that became a problem for BackCountry.com, because I heard that shortly after I left they were forced back into a closed-source, Microsoft-backed Exchange system, which probably means back to Windows for most employees.  The simple fact is Microsoft, when it comes to Enterprise systems, can’t be beat.  Exchange is by far the best e-mail system there is out there.  Linux pales in comparison, and has always had problems competing against Exchange and the desktop.  Not to mention general user experience and understanding of the OS by a mass audience.  Most companies don’t have the time or money to devote resources towards replacing these COTS systems.

Why Google is Axing Windows

So one would think that making a similar move by Google may be prone to similar risks.  Google’s hacker culture I’m sure has developers begging to be on Linux or Mac OS X, and higher executives wondering how they’re going to get along without Windows.  There’s one thing different about Google though that completely sets them apart from any other company out there that might try such a thing: Google’s base is developers.  Not only that, but Google has a vested interest in creating an operating system that works.

My guess is that Google is using “security” as a front to put a jab up against Microsoft, hoping others might try to make the same decision.  Google is hoping that the bad stigma Microsoft has had in the past regarding security (Windows 7 is actually pretty secure) might dwell in the minds of others considering similar decisions.  However, I bet the real reason is that this will force all employees, in this hacker culture, to truly understand what they’re missing when there are no Exchange servers, when there are no Active Directory databases, and when Executives can’t use the operating system or tools all their colleagues at other companies are using.

Google wants their employees to hurt from this.  When you make a hacker culture that actually has a monetary benefit (Chrome OS) to fix problems that arise as a result, problems get solved, and people stop being lazy.  I expect that as Google makes this move we’re going to see a much higher rate of bug fixes and User Experience enhancements on Chrome OS and Linux, and possibly even Android.  I expect better user experiences on the server.  I expect finally an e-mail solution that works up to par with Microsoft Exchange, and a directory services solution that works up to par with Active Directory.

I argue Google Axing Windows as a company is a good thing!  I hope it’s only temporary, or on an “as needed” basis so employees that need to create Windows clients that interact and drivers that work together with Google devices, that the company can still understand and work with such devices.  Yet at the same time I think doing everything they can to challenge employees to truly understand the weaknesses their new operating systems and web services provide will challenge the thousands of developers working them to produce solutions.  While I think security is a lame excuse and PR ploy for Google to remove Windows from their network architecture, I still think this is one of the best things the company has done in a long time.

Google’s move here could be the best thing to happen to Linux, and the open source enterprise world, in a long, long time.

There’s something really fishy going on with Adobe’s “I ♥ Apple” Ad campaign.  You might have noticed it yesterday as you were browsing websites such as TechCrunch and Google Reader.  Basically, somehow Adobe got around Google’s “no popups” ad policy for Adsense and for those on Macs and for some reason Opera web browsers.  For users visiting sites with a specific Adsense ad image installed, Adobe was displaying an ad that said “I ♥ Apple”, trying to convince users of Apple operating systems that Apple was in the wrong.  The ad was then causing a popup window on the page – I couldn’t open TechCrunch without a popup appearing, and I know TechCrunch didn’t put it there.

Aside from the existing issues of how effective such a campaign is already, what is really baffling is how Adobe was using their own Flash to get around Adsense’s security measures preventing popups.  Jimminy Fuller investigated this last night, and gave me this explanation:

Since the ad was being handled by Google Adsense, this shouldn’t have been happening.  It’s forbidden under the Adsense TOS, so I went to see if this pop-up was actually occurring.   I couldn’t recreate the issue though for one reason: the ads were selective.

Selective ads? First thing that popped into my head was that they were performing a User-Agent check, a hunch that proved fruitful, later on. I ended up rooting around and finally was able to find some rendered code for the ad, at which point I went digging into the source to see if I could find the User-Agent check.  I found that pretty quickly and noticed a little quirk where they were also messing with Opera users, I
assume because Opera also recently turned a cold shoulder to Adobe’s Flash platform.

So I spent a little time analyzing what was going on in the ad besides just the selective pop up, but couldn’t come up with anything determinate as to how they were getting the set of scripts embedded into their ad. What I did find out while analyzing their ad, was that they were using primarily javascript (ironically), lots of it, which did all the preemptive work in analyzing what your browser and OS, were, as well as if you had Flash 8, or higher, installed.  If they were able to match the User-Agent, to either a Mac or Opera, and you had Flash installed, they would force a window open that held a Flash element, otherwise the ad was only activated if you clicked upon it.

That’s the very basic analysis of what this ad was doing, but it means that either Google allowed them to do this, or that Adobe basically ignored Google’s rules, and managed to manipulate the ad System to relay this message, I assume the latter. This is quite disturbing, however, because if Adobe, without Google’s consent, can manipulate the ad code, in such a way, it means that there is a possibility for it to be used as an exploit vector. Google has since pulled the ad, it had about a 10 hour stint, but I wonder if we’ll hear anything from any of the parties involved, particularly Google or Adobe.

You can read more details of Jimminy’s evaluation here on his blog.

Adobe brought up this popup when you visited certain websites like Google Reader

What Jimminy found is quite disturbing.  As he said, the fact that Adobe was able to get around the popups rule either means Google had a specific relationship for this partner, in which they were willing to make an exception to the popup rule, or Adobe Pwn’d perhaps the only viable potential partner they have in the battle to come, revealing even a greater hole in Google’s code allowing other parties to potentially exploit any website with Adsense installed.

Adobe certainly has its own issues, and rightly so, but exposing flaws in Google’s ad code and taking advantage of perhaps your greatest partner isn’t the best way to fix those issues.  I really hope we hear from Adobe or Google on why these Popups were allowed.  We talk about Facebook and privacy, but if Adobe can get around Google’s safeguards, and deploy specific Javascript commands on any website that deploys Adsense, I think Google may be the one with issues here and I hope this gets fixed.

Google is sitting on a gold mine opportunity right now and all I hear is complaining from their employees.  Matt Cutts Deactivated his Facebook account and Tweeted about it to tell the story.  Chris Messina called Facebook the dreaded “evil” word, and criticized the idea for being decentralized.  Frankly, I’m getting tired of it and it’s making Google look desperate.  Instead, here’s what I’d rather see Google doing:

Promote the Heck Out of Google Social Graph API

I don’t get it – Google employees are criticizing Facebook for not being decentralized when Facebook did just that.  With the OpenGraph Protocol, any platform on the web can now implement a similar Pages network and integrate with the network of Pages Facebook is bringing into its own network. The opportunity is open to all, not just Facebook.  Facebook even went to the extent of releasing that protocol under the Open Web Foundation agreement, solidifying that they were okay with others copying it.

Google has been promoting something similar – XFN links and FOAF attachments (along with “me” relationship identifiers to identify an individual as the same person across the web).  In fact, Google built an API around it so others can have access to these protocols.  Guess what?  Facebook has an API as well for the OpenGraph protocol (called, quite similar “Graph API”).  Has Google opened up their Social Graph API? No. (meaning, not any other network can copy the protocol of the API and use it as their platform as well)  Neither has Facebook.  There’s nothing wrong with that – they have to compete.

Google has a huge opportunity right now to be riding the coattails of Facebook on this announcement by promoting its SocialGraph API and how it’s a little better for the web than what Facebook is doing with its API around the OpenGraph.  Rather than complain about what Facebook is doing, why not take the positive route and push that you have something better?  Google has an incredible opportunity here to finally make the SocialGraph API really big, and they’re squashing it by spending their energy canceling their Facebook accounts and criticizing their efforts publicly.  I think it’s totally the wrong move for Google to be making right now.  Their PR department needs to get ahold of their employees and formulate a strategy for response.

Promote the Heck Out of Google Friend Connect

On top of the APIs and OpenGraph or SocialGraph related protocols (again, emphasis on the protocol being the open part of both networks – none of the other stuff, on both Google and Facebook’s side is), all that was launched by Facebook on Wednesday was a series of Widgets that lie on top of all this to make implementation of everything very easy.  Google has the same thing, yet I have not heard one peep from Google employees about it since then.

Google’s product is called Friend Connect.  Look at the Friend Connect page of widgets here and then look at the OpenGraph Social Plugins page here and tell me how they differ?  The main difference is Google actually has more widgets than Facebook does.  Kevin Marks, former Google employee who initiated OpenSocial and the Friend Connect program at Google, was quick to point out to me on Twitter that even Friend Connect has a like button (you can see it on his iPad Knees Up site in the upper-right here), and it requires a Google login to use!  How is that any different than what Facebook is offering?  You can see an example of Friend Connect in action over to the right where you see everyone’s profile pictures (note you didn’t even have to log in to see those, and there is no opt-out).

This is Google’s time to shine – show businesses that they can promote Twitter users and iGoogle users and Buzz users and Orkut users, and provide all the same functionality Facebook is providing, just as easy as they are (with the exception of that extremely simple Graph API Facebook just launched).  Come up with new features that compete where you’re not at their level yet.  The world doesn’t know about this yet.  Google has more people using its network than Facebook does – Google needs to flaunt this, not complain.

Start Building on Facebook’s OpenGraph API and Stop Complaining

I’m sure I’ll get plenty of complaining responses by Google employees and former Google employees from this, but, I really hope they take this to heart and rather than argue with me on this, just go out and promote the products that they have.  They potentially have something even bigger than what Facebook has, and it’s extremely important that the world knows about this.

Google really should consider taking advantage of this new protocol by Facebook – integrate it on its own sites, just as it expects Facebook to do with FOAF and XFN.  Find ways to search and index this data in ways that Facebook just doesn’t have the advantage.  They should find ways to integrate Facebook login (it’s just OAuth 2.0 now!) into their Friend Connect login process – Facebook’s being completely open in this.

I’ve been arguing on Twitter with Kevin Marks about Google’s past attempts to integrate Facebook Connect into Friend Connect.  They were denied, because they were displaying user data without user permission before.  He referred to this page in the Terms of Use for Facebook.  The thing is, Facebook has provided means around this problem.  Facebook is all about user privacy, even down to the developers that integrate their platform.  Google got shut down because they weren’t using the means Facebook set out to use their data.  There is a specific permissions API Facebook released within a month after Google launched Facebook support in Friend Connect (and got shut down), just to solve Google’s problem and Google never used it.

It’s time Google start accepting these Facebook social graphs.  Let us bring our Facebook friends into Google’s network – there’s not even a storage limit any more!  Google needs to start playing nice or they’re going to get left in the dust.  It’s time to stop complaining and take the ball back into your own court, Google.  Otherwise I’m going to have no choice but to abandon Google products and go where my real friends are playing.  That’s not a threat – it’s just the reality of where I’m being forced to go.

One of the things I like to do on my Twitter account is to share interesting articles around the web that I think would be interesting to my readers.  Such articles can be techy, geeky, mainstream, pop-culture, or anything I deem interesting.  Based on your retweets, I think you like it.  I had someone ask me the other day why I wasn’t sharing more of their posts.  It’s actually quite easy – I’d like to share how, and I’m pretty sure you can use this same technique on any other blogger that uses Google Reader.

I have a policy on Google Buzz – it’s the same policy I have on Twitter.  I follow everyone on Buzz who follows me.  The thing is that I think it’s even more powerful on Buzz because, just like Twitter, it gives me an opportunity to discover interesting people I may not have known about before.  For the spam, I have SocialToo for that.  However, with Buzz, for everyone I follow, I also see their Google Reader shares.  That means for every one of you that follows me on Buzz, if your content is interesting, I am very likely to discover your content that you share (that can even be your own blog posts!), and if I like it, that content goes straight to Twitter and Buzz.

So the secret is just to follow me on Buzz!  Yes, I hide many people in my Google Reader, so it’s important you share unique, and interesting posts.  Also, if I know you I’m also more likely to not hide your shares, so get involved in the conversation.  Comment on my shares, retweet my posts, reply to me, comment on my blog.  I read every single comment and try to respond where it makes sense.  As we have more discussions I get to know you better and I’m less likely to hide your content.

I hope that helps.  I don’t think the individual who asked me to share his content more is following me in Buzz.  I’m pretty sure I wouldn’t hide his content because I know him and I like his content.  The secret is to follow on Buzz, join the conversation, and I’ll very likely share your interesting shares on Twitter.  I think the same goes with anyone that uses Google Reader.  There’s a great opportunity here – I hope you use it.

You can follow me on Buzz over on my Google Profile.  Can’t wait to start seeing your shares!

Photo courtesy Creative Commons on Flickr.

Some time in the last hour or two it appears that the Google Buzz team has re-enabled AdSense ads in RSS Feeds in Google Buzz.  Recently I wrote about this, criticizing the service for stripping out ads a blog author was including and importing into Google Buzz.  This included both RSS feeds directly imported into Google Buzz and those shared via Google Reader.  I argued this was a violation of the authors’ copyrights and their intended method of content distribution.

Google responded quickly, saying they had confirmed the problem, and expected to have it resolved “within the week”.  Apparently they meant a month, but I’m glad it’s fixed.  As both a book author and blogger, I always hate to see my content being modified in ways I had not agreed to.  It is a strict violation of authors’ copyright, and not to mention “evil” in a way.  It’s nice to see Google recognizes that and has fixed the problem.

If all goes well, if you visit my Google Buzz profile, you should see an ad now, right below this text.  Are you seeing the same?

For having posted just less than 1,000 posts, this blog has gotten a lot of attention in just the last one or two years.  It used to be when I posted something I would get few comments (I still wish I had more), little traffic, and I knew it was only going to perhaps a few hundred eyes at most in an RSS Reader somewhere.  But it took off.  I’m not saying this to gloat, and I accept that I’m nowhere near a TechCrunch or a Mashable in terms of readers or traffic, but I’ve quickly learned that some times when I say things here it seems to have a lot of influence. Some times my articles end up on Techmeme.  Some times people like TechCrunch and Mashable mention what I say.  Some times Google employees talk about them.  Not only that, but it goes out to near 25,000 people on Twitter, thousands on FriendFeed, not to mention the thousands of subscribers that read this in their RSS Reader.  I tend to forget that when I talk here, it has the potential for a lot of people to read what I say. It’s not the old days of when I would just strive to get someone to read my stuff.  For that, I apologize – I’ve been a little negative on Google lately without realizing the implications, and I want to make ammends.

The truth is, I like Google for a lot of stuff.  My main e-mail client is Gmail.com.  In fact I also use it as my FriendFeed, Facebook, and Twitter client.  Despite my frustrations, I still use Google Reader as my main RSS Reader, not because it’s Google, but because it’s still by far the best Reader out there.  There have been various Chrome releases that have been by far the fastest and best browser out there.  Google Calendar is my favorite scheduling application – it’s the best of any tool I’ve come across.  I’ve replaced the phone icons on my iPhone with Google’s http://voice.google.com Google Voice client.

Truth be told, I still love Google.  They’re an amazing company.  They’re a company full of amazing talent and smart people.  Perhaps I hold them to a higher standard, and hence my criticism.

I think it’s obvious that I also have a bit of a Facebook bias.  I’ve written many apps both for myself and others on the Facebook platform, wrote two books about it, and I’m very close with many of their team over there.  Most of my business is to help other businesses integrate Facebook technology into their products – with over 400 million users and still growing, a very accessible API, and a lot of rules that go with that API, my help is often needed, and I’m happy to provide.  I’m just as passionate, if not more about Facebook as I am Google, but I think some of that gets to me at times.

I am also passionate about open standards.  I admit Facebook is not open across the board as others like to define it, but neither is Google.  Ideally, I guess I’d like to see a web that is completely free of the big guys like Facebook and Google – sure, they’ll still have a presence, but the user will be in control, not these companies or even developers.  There is no one perfect solution right now.  This is why I talk about Kynetx a lot.  I don’t think any of the open standards available right now completely tackle this, so I get passionate, perhaps too passionate about it at times.

So, to Google, DeWitt, and any of the team there I may have offended, I apologize.  I’d like to make ammends.   Sure, we may disagree at times, but as my Mom always taught me, “If you don’t have anything nice to say, don’t say anything at all”.  I’m going to be much more careful with what I say online from now on, especially when I disagree.  I’d like the things you take from here to be positive.  I want to influence, but in a good way.  To start the mending process, I’m re-creating my Google profile and re-opening my Buzz account, which you can find here.

Let’s open the air here – what else can I improve about this blog and what I share online?  Am I making the right choice in backing down in my criticism?

Image courtesy http://www.youpimped.com/comment_graphics/i_am_sorry