I received a copy of the cover for FBML Essentials last Friday. I was waiting to figure out what the bird was on the cover before I shared it. The bird is a White Throated Dipper – from Wikipedia:

The White-throated Dipper (Cinclus cinclus) is an aquatic passerine bird found in Europe and the Middle East, also known as the European Dipper or just Dipper. The species is divided into several subspecies on colour differences, especially of the pectoral band.

My Editor tells me that usually they don’t have reasons for the animals they have on the covers of O’Reilly books, and that they usually choose an animal that fits well with the look and feel of the book. I guess one could say that most birds are “Social” – anyone know anything more about the White-throated Dipper? Here’s a video of one in the wild:

You can pre-order the book here – it should be available in print around June or July, based on the production schedule they sent me. There’s always a chance it could be at Graphing Social Patterns in June. If not, look for it at OSCON in the O’Reilly booth (and who knows – maybe I’ll be there to sign your copy!).

UPDATE: I forgot to mention – Nick O’Neill of AllFacebook.com, and Rodney Rumford of FaceReviews.com did the Foreword and Afterword for the book. Thanks to both of them (Rodney wrote his Afterword on his birthday!) for putting the time in for those! It’s an excellent read and reference for all already into or looking to get into Facebook development!

I’d like to announce that SocialOptimize, my Social Media Development and Consulting and Apps Agency is being dissolved. I will now be assuming business under the name, “Stay N’ Alive Productions, LLC”. This, at least for now, will remain the main blog and website for my new business. What does this mean for my Social Efforts?

As you know, I have written 2 books, one on Facebook for Business and Personal Life (ranked #96 under “Job Hunting” on Amazon!) called, “I’m On Facebook–Now What???“, and another, published by O’Reilly, called “FBML Essentials” which focuses on Facebook Development from a software development perspective. (FBML Essentials should go to print around May) Recently I was featured by Guy Kawasaki on his blog, http://blog.guykawasaki.com – I encourage you to check out Stay N’ Alive, the blog, on http://socialmedia.alltop.com! I’m On Facebook–Now What??? has been listed (thanks to my co-author, Jason Alba) in the New York Times, US News and World Report, and I am receiving interview and speaking engagement requests on almost a weekly or more basis. I have consulted for some of the top 100 Facebook applications, including Paul Allen’s “We’re Related” Application (one of my favorites on Facebook!), and continue to get requests for consulting and development. That altogether takes up about 1/2 of my time – I have openings for April if you’re interested in an interview or speaker for your event!

In addition to my consulting, I would like to announce that I have teamed up with a development agency (more to be announced later) which will be able to provide development for those projects I consult on. If your company has development needs please contact me and I will introduce you to them and stay with you through the process.

For the second 1/2 of my time, I am building a network of communities on Facebook. I am working with several budding startup companies, along with a few apps I am building currently, to integrate into a large network of niche communities, all 100,000 users or less, perhaps a few with more, that cross-integrate and share features with each other. I will work with those in the network to provide consulting and development, at cost (and some less than cost depending on need and what we can work out), and in exchange you will get access to cross-promote, and gain access to many of the tools we will be providing, along with a great brand we will be building to promote the network. My goal is to make each application in our network as successful as possible according to your business needs. If you have an application you would like to include in my network, or need a way to build up your app further on a small budget, please contact me via the links on the right and we can discuss further how to best include you.

You’ll also see me doing several activities on a volunteer basis that I think will bring more of a focus to benefiting society through Social Media. Stay tuned for some of that, and in the meantime, visit Beth Kanter’s blog for a good resource.

So whether you’re looking to build up your small business under a budget, or need consulting, development, interviews, or speakers for your event, despite that I am no longer with SocialOptimize, I am still very much involved, and alive in the Social Media and Networking space. I am still “The Social Media Guru”. Give me a ring and let’s talk!