Growth Hacking: How to Target Ads to the Followers of a Public (“Follow”) Profile on Facebook

Growth Hacking: How to Target Ads to the Followers of a Public (“Follow”) Profile on Facebook

I shared earlier on this blog the benefit of using a personal, “Public Profile” on Facebook over a Fan Page on Facebook to personalize the experience and grow your network. I encourage each of my clients to, when they have the choice, choose the public...
How to Optimize Your Facebook Ads for Event Conversions on Eventbrite

How to Optimize Your Facebook Ads for Event Conversions on Eventbrite

In preparation for my upcoming webinar on Facebook ads, I felt I would be a hypocrite if I did not use some of the strategies I’m teaching in the webinar on my own event for the webinar. In searching Google, I couldn’t find any good solution listed, but I...
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