Growth Hacking: How to Target Ads to the Followers of a Public (“Follow”) Profile on Facebook

Growth Hacking: How to Target Ads to the Followers of a Public (“Follow”) Profile on Facebook

I shared earlier on this blog the benefit of using a personal, “Public Profile” on Facebook over a Fan Page on Facebook to personalize the experience and grow your network. I encourage each of my clients to, when they have the choice, choose the public...
YOU Get a Free Book! And YOU Get a Free Book! How to Use and Make Money Using Facebook Ads

YOU Get a Free Book! And YOU Get a Free Book! How to Use and Make Money Using Facebook Ads

I mentioned last week that I was launching a new webinar on Facebook ads. In this webinar I’m going to be showing you one of the biggest questions I get in my consulting and coaching for my clients – how you can MAKE money instead of SPEND it on Facebook...
How to Optimize Your Facebook Ads for Event Conversions on Eventbrite

How to Optimize Your Facebook Ads for Event Conversions on Eventbrite

In preparation for my upcoming webinar on Facebook ads, I felt I would be a hypocrite if I did not use some of the strategies I’m teaching in the webinar on my own event for the webinar. In searching Google, I couldn’t find any good solution listed, but I...
ANYONE Can (and Should) be a Marketer! My New Business and Focus

ANYONE Can (and Should) be a Marketer! My New Business and Focus

About 7 years ago I was sitting in a full-time job, developing software as a senior engineer for UnitedHealth Group. I loved writing software, and began writing a few tools on the side just for the fun of it. I couldn’t build an audience though! I was stuck...