The Blog

How I Use Evergreen Ads Inside Facebook to Build Leads

Facebook Evergreen Ads? One of my favorite Facebook ad techniques to build leads that I like to use for clients is to initiate "Evergreen Ads". These are ads that appear within the funnel based on certain actions visitors of me or my client's...
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Do You Have This? Facebook is Testing a GoFundMe Fundraising Competitor

Facebook is testing a new fundraising feature that allows any user to raise money for their friends. Will this be a GoFundMe killer?

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WWDYD? How Dennis Yu Emulates Religious Figures to Build Followers and Loyalty

One of my personal best friends and most admired heroes in the marketing world is Dennis Yu. I'm a bit of an introvert, but when he visits he's one of the few I always always try to find time, have lunch, and share knowledge with. He's one of the...
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Charities: Here is How to Make Your Own Facebook Profile Frames For Your Cause

Possibly in response to Snapchat’s brand geofilters, some time in December Facebook quietly launched a feature that brands have been asking for on Facebook for awhile: Facebook Frames, or Camera Effects! Now any official charity on Facebook can create an overlay for their audience’s Facebook profiles to display their enthusiasm for the brand. Then, in the news feed it will appear with an option for friends to also add a frame. Now every time someone adds a new profile photo, they get asked if they want to add a frame – yours will be one of the first in the directory! Here’s how you do it:

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If You Didn’t Think RSS Was Dead Before, Facebook Just Killed it, Completely

At Facebook's annual F8 developer conference this year, with announcements from robots, artificial intelligence, virtual reality, and more I finally feel as though I'm in the future. I'll try to cover more of my overall thoughts later on the...
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B2B Marketing With Social Media

Social media has had a huge effect on businesses, and continues to do so. Why? Because businesses and their marketers can not only find, but target their potential customers for very little cost!...

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