Yesterday I guest-posted on LouisGray.com about how the technology behind Identi.ca, Laconi.ca, could pose as the launching platform to brand many smaller microblogging services. Today I’d like to share one more power of the service - its working API. Identi.ca/Laconi.ca seem to have introduced a new ideology to Web 2.0 with this code, viral software.

Now, when I mention “viral software”, I’m not necessarily mentioning software that can make things viral. I’m instead meaning software in which the underlying code itself is viral. This could change the face of the way developers write code in the future, and open source is only part of it.

Today I noticed (through Steve Gillmor on identi.ca) another new interesting thing that I knew was coming - Brad Williams (@williamsba) wrote a bridge that essentially allows you to post on identi.ca and have it automatically post to Twitter, prepended by “identi.ca:”. Interestingly enough, “Hippy Steve” (@exador23) pointed out now one of the top trends on Twitter as of today, according to http://search.twitter.com is “identi”. Now, many of the posts you see on Twitter are going to become posts prepended by “identi.ca:”, and many more are going to feel pressured to join identi.ca where they are seeing all their other friends post from. I guess you could consider it competitive micro-advertising, created and distributed on purpose by the users themselves (as Charlene and Josh would put it, we’re seeing a “Groundswell“).

It should be noted that you can remove the “Identi.ca:” from being prepended, but as long as you’re on identi.ca and want those on Twitter to know you’re posting from there and not Twitter, why remove it? You are posting from the competing team, after all. Would anyone want to pretend they’re not posting from Twitter? I’d like to know where my friends are posting from.

Now, onto the viral part. Why did Brad Williams implement this bridge? I’m sure there are preferential issues of trying to get his network onto identi.ca, but the fact of the matter is, from a development standpoint these applications like Brad William’s bridge are simply easier to write for Identi.ca. The lack of limits and plan to keep off those limits on Identi.ca are just one more thing that make the software behind Identi.ca viral. Developers want to develop for Identi.ca. With an API that also supports Twitter (I mean literally, it is simply a change in the hostname for your Twitter code), developing for Identi.ca is just too easy! Again, developers jumping ship could very well mean the demise for Twitter.

I can only hope that developers of the future learn from this experience - in a social era such as today, even your software has to remain viral and easily shareable and distributable. Laconi.ca is the prime example of this - completely open source, based on open protocols, and your software should be able to talk to other instances of itself in some way, preferably using standard protocols. In addition to that, a completely open API is a must - the minute you start closing your API you begin to lose your code’s virality. Brad William’s bridge is only the start of apps that make the transition to Identi.ca much easier. I imagine you’ll see many more of these things in the coming days and weeks.

Looking to learn more on how to make the jump to identi.ca? Check out my friend, Marina Martin’s site, ohidentica.com for some great howtos and tips all in one place. You can find me at http://identi.ca/jessestay.

I love the Olympics. It’s a time of competition, a time of pride, generally a time of peace, a time of celebration, and very much a time of new technology and media. I’m noticing something this year however and frankly, as an American it’s a little scary. Ironically, it has nothing to do with the athletes - it’s the lack of competition between American media and their international competitors.

It was a post by Robert Scoble on FriendFeed and the ensuing comments in fact, along with several other posts I’ve seen around the internet, that got me thinking about this. Scoble mentioned, “I hate NBC. They aren’t putting the Olympics on live. That really sucks.” Patricia Anderson responded, “How can you not agree with this? Hey, Robert, do you have access to CBC? I’ve been liking their coverage.” Phillip Jeffrey responded, “I’m watching CBC in Canada. http://www.cbc.ca/olympics Do you think it would be any different if another network was covering the Olympics in the States?” It appears the Canadian Broadcast Company is getting some serious attention this time around now that it is easier to access their broadcasts internationally, and they’re out-doing NBC in their own game by broadcasting some of the games live. NBC had better pay attention.

I’m noticing as I’m now on the internet much more than I am on the TV that I am getting the news about Olympic events way before I am able to see them on TV. It kind of spoils the fun of the Olympics to tell you the truth. I don’t blame the online news agencies giving me the news as it happens though - that’s what news is all about, and what I want! I’m blaming the companies like NBC that won’t give me the coverage I want as it happens. They have succumbed to the merits of their advertisers to try and sell content at the time that makes their advertisers most money, when, in reality they are ignoring the potential worldwide audience they could be obtaining through means such as the internet. The issue here is, they are only targeting American advertisers!

With services such as Identi.ca, Twitter, Facebook, and FriendFeed, the audiences in America that traditionally watch the Olympics on NBC are now getting updates real-time, some from people actually there, and this news is beating NBC and making their viewers want more live coverage. Viewers are no longer getting this information from NBC.

NBC traditionally has had no competition for the Olympics - it has traditionally been just one media company in the USA that could broadcast the Olympics. However, I can now go online and find many things, real-time, with absolutely no issue finding the access I need. NBC now has competition world-wide and I certainly hope they realize this soon. They’re missing a huge advertising opportunity here that I don’t think they have considered.

In the past, media companies in the USA were built from small town to small town until larger companies would buy them out and build a conglomerate out of those smaller subsidiaries. I’m afraid that’s changing though as we become a more worldwide audience and can talk to each other, worldwide, much easier, and this shift will move from small town to small town, to instead country to country. The large US media companies need to be thinking International now as they grow or this rich, free speech system we have in America right now could be beat by competitors worldwide. This is an issue we should all have concern for.

Are there international efforts you are seeing that have been successful amongst media companies? Is this lack of international competition something we should fear? Let’s chat in the comments below and on FriendFeed!

I’ve been searching for a good mobile solution for my iPhone for close to a year now to no avail, and now that I’ve got the new phone I thought I’d do another search. For my old iPod, I own a Monster Cable iCruze, which integrates with your car stereo to attach directly to your iPod and you can then control the playlists on your iPod via your car stereo’s controls. Currently, it is serving as a great car charger for my iPhone, and that’s about it.

So I decided to do a search for an iPhone compatible version of the iCruze today, and was surprised to find that the king of all cables, Monster Cables itself’s, own website is completely inaccessible from Google, or any Firefox 3 user because of supposed “malware”. Currently, if you do a search for “Monster Cable” via Google, you’re presented with a link like below, warning you that the site “may harm your computer”.

Click on that link, and you’ll go to a page like this, completely preventing access to Monster Cable’s website without explicitly copying and pasting Monster cable’s URL in your browser:

Explicitly entering the URL, if you are in Firefox 3, takes you to the following page, which gives you the option to continue, but throughout the site this page appears again and again, making it extremely difficult to navigate. Firefox 3 seems to rely on Google’s own malware reporting, which is the reason for Firefox’s error.

The Google “Safe Browsing Diagnostic Page” for MonsterCable.com seems to indicate that the error is most likely being generated by third party scripts that are “hosted on 9 domain(s), including hdrcom.com, gbradw.com, bkpadd.mobi”. Google seems to indicate that this has been happening over the past 90 days.

It goes without wonder why such a large profile cable company as Monster Cable could not notice such a decrease in traffic from pretty much all of Google, and why if they have noticed, they have not taken action. We clearly know that no one at Monster Cable seems to be a Firefox 3 user, and if they do, they definitely don’t visit their own site, because you think that it would be fixed by now.

Can anyone figure out what the scripts are that Google claims to be malicious?