So many articles have come out today about the new iGoogle integration with OpenSocial and launch of the developer’s sandbox for iGoogle. I don’t think any of their headlines truly do it justice. Google has just launched something so big that, to me, should keep Facebook and MySpace up at night. This, I believe, is the item Google had up their sleeves which my source mentioned earlier.

Let’s just start with the fact that anyone can join the sandbox! Google has not given any information on if information stored on the sandbox will be deleted when they go live, but indications are that this data will remain when the sandbox goes live. This sandbox seems different than the Orkut sandbox, in that the sandbox, and the live site are one integrated environment. If you sign up for the sandbox, when you go to http://www.google.com/ig it automatically takes you to the sandbox environment every time, and not the live environment. Are you an early adopter and want access to see your friends feeds and share your profile with them? Just sign up for the Sandbox here, add the developer tools tab (Note, tabs are gone - not sure what to call it now. Also, the link in the developer docs is wrong - use the one I just posted.), and now, under “Developer Tools” you will begin seeing all your friends, you can invite new friends, and see their status updates.

Here’s what the new iGoogle Sandbox is:

• Goodbye Tabs! — “Tabs” in iGoogle previously allowed you to segregate your Gadgets into different “views”, and Google even created pre-populated views such as “Finance” where they gave you all the Gadgets you needed for a particular subject. Google appears to have removed tabs in the sandbox, opting instead to put the “views” (or whatever Google will call them) into a sidebar on the left.

  

  I mentioned on Twitter earlier that the new vision Facebook is giving us for user Profiles has a striking resemblance to iGoogle’s tabbed interface. That is all Google is doing here - they are providing a true, open, customizable environment that they have already put years into in order to create the ultimate user profile for an individual. Now Google just needs a way to allow you to determine which of the “Views” will be visible by your friends - trust me, Google has way more up their sleeve on this one. Facebook has a lot to catch up in this. Frankly, Facebook’s best strategy may remain in the walled-garden approach.

  

• Friends from Google Reader and Gmail are now integrated in one, viral environment! — I have mentioned that Google Reader’s “Friends” integration was only the beginning for Google’s social efforts. I also argued that the API Google gives you to access Gmail Friend data is a big thing. Now, within a single environment, you can write applications that have access to these “Friends”, as well as all of your Gmail contact data. Ask it to suggest friend to you - you’ll notice it seems to be using that Gmail Contact API to retrieve your Gmail contacts and add them as friends.

  

  Now go into your Gmail contacts - how many people are on your contacts list? I’m willing to bet that for most people it’s way more than you have in Facebook or Myspace or LinkedIn. Imagine what will happen when that entire friends list begins adding each other as friends. This is why I think Google is building the largest Social Network ever. The great thing is Google’s platform is so vast you may not even know you’re in a “Social Network”. This is what Charlene Li was mentioning when she said Social Networks of the future will be transparent.

• Google Reader Profile is now easier to update and share with others — after you add the Developer Tools, you’ll notice your Google Reader Profile is now displayed and integrated for you. Where many people are using iGoogle as their Home Page of their browser, this now gives you a profile to edit, and share with others. Much of this data is available via the OpenSocial API and can be shared with others via Applications. Google is only beginning to give the user a sense of a “Profile” through this update - expect to see much more from them.

  

• “Updates” Feed/Gadget — under Developer Tools you’ll also see a “Status Updates” Gadget. This is a slap right in the “face” of Facebook’s News Feed in that now any interactions you make in Google Reader get stored in this Gadget, and shared on your Friends’ iGoogle pages. I believe this information will also eventually be available and updateable via the OpenSocial API.

  

• Status Updates — One cool thing I noticed is that when your “Updates” Gadget updates itself, it automatically updates a “Status” under your name in your profile. It doesn’t appear that it updates your Gmail status, but I expect that to happen in the future as well. I’d also love to see this updatable via the OpenSocial API and manually, as well.

  

• Automatic Invitations interface for your Apps — in the upper-right of each Gadget, there is a link to “Share this Gadget”. Click on that, and you can invite your friends to add the gadget as well. This is a great viral way to start, along with the Updates Feed, but I imagine we’ll also see ways to further get into the invitations architecture via OpenSocial in the future. For now, I suggest the Google Contacts API.
  

Now, imagine Google Apps getting this same functionality in the future and your business being allowed to have the same access to iGoogle Gadgets - Enterprise 2.0 is knocking at our doors, my friends! Google has just given us almost all the same functionality as Facebook, in an open, not walled garden. Google has just “Checked” Facebook here I believe.

On FacebookAdvice.com I am starting a new series on “What You get From Facebook Pages”. Over the next week or so I’ll cover several topics on how you can best optimize Facebook Pages for your business. In the first article I’m covering the default widgets and applications that are installed when you set up a Facebook Page. Read more about it here.

Need some help getting a Facebook Page set up for your Organization? I do consulting! Contact me at jesse at staynalive dot com and I’ll get you setup with a plan on how you can utilize Facebook to bring your company more customers.

Yesterday I was checking Facebook and noticed an Advertisement on the left for a singles site targeting Homosexual Men. Well, maybe Facebook knows something I don’t, but I do have a wife, and yes, 4 kids - I am far from such! Not only that, but my Facebook Account specifically says I’m interested in WOMEN. I Twittered it and got responses from other people saying they had seen the same ads, and others as well that were definitely not targeted towards what they had entered on Facebook.

Valleywag (I skim it occasionally - yes, they do get some dirt occasionally that is actually news!) today posted an article about a similar situation. I also remember several times seeing an ad for wedding rings when it clearly says I’m married. So why are we seeing these non-targeted ads?

The reason is because there’s a flaw in Facebook’s advertising system. The ads you see on the left are only ads submitted by users, and they are submitted completely by users via a tool on Facebook called, “Social Ads“. So the ads are truly up to the users submitting them as to how targeted an audience they show to.

However, in some of these cases (like the Homosexual ads) I’m afraid it wasn’t the users’ fault the ads weren’t targeted correctly. Right now, when you sign up for a social ad, it gives you the option to filter by Location, Sex, Age, Keywords from your Activities, Favorite Music, Favorite Books, and About Me sections on your Profile, Education Status, Workplaces, and Relationship Status. As you can see there is no “Interested In” field in there. Note, there is no “Religion” field in there either, nor is there a political views field, or field for the IM networks you’re on. Because of this there is no way to target an ad only to homosexuals, or heterosexuals, or catholics, or christians, or Jews, or Muslims, or conservatives.

While Facebook gives great tools to target your advertising in ways you can’t through other venues, their advertising still has holes. To compete I anticipate these things will need to be made available to advertisers, or a better filtering system will have to be in place.

What do you think Facebook can do to improve this process?

(Image courtesy Valleywag)

Just this minute (I believe I’m one of the first to report it), Orkut has announced that it is launching to the entire country of India, equaling near 10% of its total users. This is a crowning achievement for Orkut, after months of work to get it into a state suitable for launch. As part of this launch, 5 more applications were added in addition to the 15 that were already in their directory during the pre-testing period, totaling 20 applications at launch for Orkut. Google really seems to be taking this launch extremely cautiously.

As mentioned earlier, starting next week they will begin adding more applications to the directory on a first-come, first-serve basis, giving priority to those that were submitted on or before 2/15. Members of the development team will be hanging out starting next week in the opensocial irc channel on freenode to answer questions from the development community. Congratulations Orkut! Let’s hope to see many more successful launches in the near future!

Will you be submitting your App to the directory?

This morning an e-mail went out to the OpenSocial and Gadget Spec Mailing List for OpenSocial developers, mentioning proposed problems and a need for “Templates” in OpenSocial. For those Facebook developers out there, this could be one of the missing links in OpenSocial, replacing the benefits of FBML for Facebook.

Read more about it on OpensocialNow!…

I’m going to be interviewed by the Facebook development team on Monday. I want to give them the best answers that reflect the Facebook developer community. I’ve heard plenty of input for my “FBML Essentials” book soon to be published by O’Reilly, but now is your time to speak and have your answers heard by Facebook.

If you have suggestions for things you would like to see improved on the Facebook development platform, or just plain things that are nagging you, leave them in the comments and I’ll ask all those I have time for in my chat with them on Monday. In addition, what would you like to see in FBML Essentials? If you were to read a book on FBML, what is it you think is missing on Facebook currently? I’ll also see these get reflected back to the Facebook Development team. Add your suggestions to the comments and maybe we can start a discussion…

Please feel free to forward this on so we can get some quality feedback!

I’m going to take this one with a grain of salt. The last time they made an announcement like this it was recalled, and more than a month later until we actually saw a launch. However, today Orkut announced that they would be launching to 10% of their users, in a gradual rollout within “about” the next week. It looks as though they will be launching to millions of users in India at first, corresponding to 10% of their user base. Is the time really coming? Orkut - we really do want to see you succeed! Release early and release often man!

Read more at OpensocialNow.com…

Beth Kanter and I met over at Graphing Social Patterns this year. I was running late to the lunch and happened to sit down at a table I saw Rodney Rumford at. I introduced myself and Beth happened to be at the table. She asked if she could give a book away on her blog, and interviewed me briefly. She posted a great review of the book today (yes, that’s my big head in the close-up!), and announced the free giveaway of “I’m On Facebook–Now What???”.

Learn more about Beth and ways to “Change the World” using Facebook on FacebookAdvice.com…

I mentioned this at the Hackathon in March, but have not had the time to blog about it yet. Thus far all announcements for the Utah Social Media Developers Garage Meetings and Utah Facebook Developers Garage Meetings have been announced either through this blog, or our Facebook Group. I’ve now created a Google Group for us at http://groups.google.com/group/utsmdev. Please sign up there and I’ll issue all announcements via that list. Google Groups provides a more neutral ground in the sense that users don’t have to have an account to use it (to an extent), as compared to the Facebook groups. We’ll keep the Facebook groups around, and depending on membership I’ll still send announcements there as well, but I encourage all to sign up on the Google Group if possible. In addition, having a mailing list will allow us to have more of a discussion. This way if you are working on a project in Facebook, or OpenSocial, or even Wordpress or Twitter or other APIs and you run into issues, you can ask the group and we can work together to solve the problem. I figure this way we’ll be able to all build a strong Social Media Development community here in Utah that others can rely on. Google groups will also give us a page we can tell others about the group, when the next meeting is, etc. If you have some graphics and HTML skills to help with that I am open to volunteers!

Also, I have created a Google Code repository at http://code.google.com/p/utsmdev/. For anyone okay with producing their code under the GPL, this will give you a place to store your code, and collaborate with others on the code, track issues, etc. If you want commit permissions to that repository please contact me and I’ll add you. As Google App Engine gets more integration into these things we’ll also set up a hosting option through Google App Engine to actually host your apps. Hopefully all these options will make it all much easier for everyone to get out and collaborate in their coding. It’s a good time to be a developer…

P.S. - We will continue on in our every-other-month meeting structure now, so our next meeting will be the second Tuesday in May. I’m working on a speaker, so if you know anyone or have ideas let me know!

I’ve been following the issue list for Google App Engine (just realized it doesn’t have an “s” in the official name), and the two top issues are a dead heat between Perl and Ruby in the requests to have Ruby or Perl support. Ruby, as of this writing is at 361 votes, and Perl is right on it’s tail at 347 votes. Perl until a few hours ago was pretty far ahead of Ruby. PHP is only at 70 votes, and Java is at 247 votes.

Does this mean Perl is making a comeback? Did we ever really leave Perl? As an avid Perl developer this makes me happy, as Perl can do anything Ruby or even Rails can do, and even more (Perl XS and tie-ins to C are very powerful!). All of my current Facebook Apps and OpenSocial Apps I do in Perl on an MVC Framework called Catalyst - it’s very scalable! It never made sense to me when people said that “Perl was Dead”. Is this just a reflection of the type of Audience Google supports, or is it reflective of what new media developers are actually developing in?

I’m hesitant in posting this, as it could bring more Ruby voters to the mix, but hey, let’s keep it fair. If you want to vote for Perl, click on the star here. If you want to vote for Ruby, click on the star here. Not a developer of either? Then you’re on your own.

I wonder how Python would fare if it got equal treatment.

UPDATE: Within just a day after this post things have gone back to how I would expect them to be. Java has a strong lead over all the others, followed by PHP, then Ruby, then Perl. Perhaps the issues just needed a little exposure. Based on the interest, Perl is still far from dead though.