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Are You Addicted to Twitter?

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Are you addicted to Twitter? Janet Meiners Thaeler (@Newspapergrl) thinks I am. Guy Kawasaki has a great SocialToo survey asking the question. Janet even gave me an award for it! (and I sincerely appreciate it - I love awards!) I’m not so sure I’m addicted though. Even though I do have near 10,000 updates on Twitter and am active on the service, I think I use FriendFeed much more, and in a much shorter time frame I have near half that in likes and comments on FriendFeed. I think I also use Facebook more - I wrote two books on it after all.

Twitter is a tool, and I use the best tool for the job. This is part of why I left Twitter a few months ago - Twitter wasn’t doing what I wanted it to. When I realized I wasn’t going to get better from other services I came back. Twitter is where I post my thoughts and share things that I can’t post to this blog or elsewhere. This status propagates my Facebook status (through the Twitter App on Facebook), as well as FriendFeed, where more people comment, and I can have more personal, lengthy conversations in those places. Twitter is a tool I use to meet new people, to share thoughts, and build relationships, just like I do on FriendFeed and Facebook.

Could I leave Twitter? You bet. If another service with a much larger network, and just as many opportunities comes along with an actual revenue model and something I could rely on to not delete my followers or data, I’d leave in a minute. It’s part of the reason I have a close eye on FriendFeed, and have built an early hold there to build a strong network. I see potential there. I’m not addicted - I use the best tool for the job. I’m building a network everywhere I go.

The honorable Chris Brogan (if I may call him so) enlightened me back at BlogWorld. He was joking around at the time, and I can’t even remember our conversation that led to it, but his comments were something to the effect of “Listen, TechDork, technology doesn’t solve problems! Humans do!” Oh how right he is. How do you define Social Media? Social Media is about the technologies we use to enable real-life relationships. Emphasis on real-life. If a service isn’t doing that for you in the most effective way, or if you can’t do it with just one service - be prepared to leave. We can’t afford to be addicted to these services. I know I’m not.

Janet had a great idea though. What awards would you offer your Twitter friends? Janet and Larry Weaver have come up with “Social Media Awards” you can create for your friends. Share yours below.

I’ve Been BeeDoodled! Utah Cowork Tweetup Videos Online.

I had the opportunity to participate on a panel in the first Utah Cowork Tweetup down in Orem, Utah last Thursday about you guessed it - Twitter. @h0neyb made this perfect impression of me - she does these BeeDoodles on her blog, and I thought this fit the panel perfectly (and she makes me look so skinny!):

Check out her blog for more.

We had an intense discussion on Twitter. For some reason, Guy Kawasaki was brought up multiple times on his uses of Twitter - I was obviously on the defense, as I see Twitter as a marketing tool and a tremendous opportunity to measure relationships. Guy does too. The videos for the Tweetup are online at SocialHat - you can see it yourself on their YouTube Channel.

Potential Applications of Facebook Connect in E-Commerce

n_1186439527_logo_facebook-rgb-7inch-1.pngI’m way too late on this, since it’s been mentioned several times already, but I thought I’d share a little presentation Jesse Pickard and the Razorfish guys did that I had the opportunity to help out on. Jesse asked me several questions about Facebook Connect a few months ago, and he turned it into this excellent presentation on potential uses of the platform for E-Commerce. In it, he uses iTunes, the iPhone (I still predict that’s coming - I always have, as has Facebook), and Amazon all as examples of potential integration points for Facebook Connect. These types of services have tremendous potential to see maximum success from integrating social networking into their own e-commerce platforms. They do risk some privacy, but that’s the advantage of Facebook - they are one of the few services out there which allow for privacy controls of their users, and they are only getting better at it.

I’d really like to see more e-commerce organizations embrace Facebook Connect. If I can be of help in doing so, please contact me! You can read more about it via the presentation Jesse Pickard made:

Portable Social Graphs - Imagining their Potential

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View SlideShare presentation or Upload your own. (tags: retail marketing)

Announcing Follower Messaging and Follow Statistics for SocialToo.com

socialtoo_logo.jpgI’ve been throwing hints on Twitter over the last week or two that I’ve been working on this, and with a little extra time I finally got it together. Today I’d like to announce that, as of this moment, we have some really cool new features for Twitter users on SocialToo.com, all in one place!

SocialToo, which is trying to be “Your Companion to the Social Web”, is seeking to build the tools and utilities that compliment your experience on the social networks you belong to. Up until now, anyone could sign up and automatically get the ability to have it follow all those on Twitter that follow you. The script ran once a day, and would do all the work for you, while also enabling you to blacklist users you don’t want it to follow. This enables you to automate, while making exceptions, making management of your friends on Twitter much easier. In addition, by providing Facebook credentials it would redirect “yourusername.socialtoo.com” to your Facebook profile.

Today, I’d like to announce some new features:

  • First of all, for those with less than 2,000 followers (this is due to a Twitter limit), we’re now updating your followers up to the hour - as Twitter improves their API I’ll update this to work even more realtime. We’re working with Twitter on getting their API improved to handle this. If you have 2,000 followers or more instead of just once a day, we’re now updating every 6 hours, so even your followers will update faster than before.
  • Today, we’re adding the ability to add a message that we’ll send to all your new followers via direct message. This can be a great opportunity to thank your followers, or, as a business account, tell them about a unique promotion you are running. However, if you’re just signing up and aren’t already following those who follow you, we recommend waiting until your account syncs up before turning this on, or all those we follow will get dm’d, even if they’re not new followers. This should only be applicable to new accounts - if you have an existing account, check your preferences and be sure to turn this feature on!
  • In addition, if you have a bunch of people who followed you, you followed back, and then they stopped following you (this is the case for many Twitter spammers), we’ve added the ability to turn on a feature that unfollows those that are not following you back. I think it’s who you follow that matters, so my recommendation is to use this feature sparingly, and turn it off when your account is back in sync. You can use it however you want though.
  • We’ve got a fresh new design! - okay, I admit, we’re not perfect yet, and were this the golden days I’d say we’re still technically in “beta” (I hate that excuse though), but we got a superstar designer to offer some help on the design for this - thanks so much to our designer!! You know who you are. The new design will come into play much more in the next round of features.
  • My favorite feature: follower statistics. Not only are we now tracking those that follow you, but we’re also tracking those that stopped following you. You’ll now get an e-mail every night telling you the followers that stopped following you, and who your new followers are (and consequently who you followed). This is turned off for all existing users - go into your preferences to turn this on and find out details about those you’re following and those who may have unfollowed you (and we’ll soon provide other statistics to help you find out why).

As planned, I think we’re changing the game in making your social experience better all in one place with these tools. You may be familiar with other sites that do similar things out there, but you will quickly find that SocialToo.com is easier to set up, more automated, more accurate, and much less hassle than some of the other services out there.

Oh, and there’s one more really big thing. You’ll have to wait a few weeks to hear our next announcement though. Much more on the way!

You can sign up at http://socialtoo.com (that’s T-O-O, like “tool”, or “also”). Follow us on Twitter at @socialtoo for more updates!

Facebook is Not the Top Social Network in America, Yet

myspace-myads.jpgJust yesterday, MySpace announced the release of their myAds Beta self-serve Ads platform. As part of it, similar to Facebook’s self-serve Ads platform, they released an automatic statistics engine, now available to any user that goes through the motions of setting up an Ad. The new engine allows a glimpse into the MySpace userbase. What’s even more interesting is that you can do the same on Facebook, now allowing very accurate comparisons of the two platforms when determining where you should advertise or build an Application. Based on these comparisons, it would appear that, while Facebook traffic seems to be going up and MySpace traffic seems to be going down, Facebook still has far to go before catching up with MySpace in North America, at least in regards to number of users.

Here are the results I came up with - note that myAds only allows statistics for North America, so I was unable to do a comparison of the countries outside of the region. All these stats are North America-specific:

North America as a Whole:

Facebook: 33,3393,820 users
MySpace: 83,895,693 users

Males:

Facebook: 14,538,700 - 43.5% of total
MySpace: 37,653,707 - 44.88% of total

Females:

Facebook: 18,804,380 - 56.3% of total
MySpace: 46,241,986 - 55.11% of total

25+ Age Range:

Facebook: 12,649,720 - 37.88% of total
MySpace: 30,804,487 - 36.71% of total

24- Age Range:

Facebook: 20,722,540 - 62.05% of total
MySpace: 53,089,687 - 63.28% of total

Based on these statistics, as mentioned, MySpace dominates the North American market. Of the demographic break-up, the two sites seem neck-and-neck, so where you target your marketing and apps may really bring you over to MySpace first, and Facebook second. While minute, Facebook does seemingly have a stronger female to male ratio, as well as a ratio of those 25 and older. That would make sense considering Facebook reports their largest growing customer-base is the 25 and older generation.

What would be an even more interesting study would be why users come to each of the sites. Where Facebook seems to accommodate all businesses with their “Page” business profiles, MySpace seems to be targeting the Band and Movie genre. With categorized demographics, MySpace makes it easy to generate statistics based on these demographics, but Facebook doesn’t seem to make it very easy, relying mostly on keywords that pull from the Info section of a user’s profile. It would be hard to do a comparison in this area.

Now, if you compare actual traffic, it gets even more interesting. According to compete.com, Facebook has been increasing very steadily, while MySpace traffic is decreasing. It’s hard to tell if this is a reflection of the user-base, or of simple engagement within the site. If MySpace’s userbase has been growing, MySpace needs to do some serious consideration of how to increase traffic and PageViews within the site, because in this area in general, Facebook is about to overtake MySpace.

So while Facebook is hot on the tail of MySpace, it would appear that it still has far to go in North America. Facebook still needs to double in size in North America before they get even close. If I were to target Facebook I would target a more global audience for now.

Erick Schonfeld Misses the Point - It’s About Quality, Not Quantity!

blogging.pngLast week Erick Shonfeld, a writer for TechCrunch, posted a rather uninspiring article after Technorati released their “State of the Blogosphere” stating that “The More [bloggers] Post, the Higher [they] Rank”. In it, he argued that because a majority of the Top 100 blogs tracked by Technorati post more than 5 times a day, and 43 percent of those post more than 10 times a day, that the quantity of those posts is the reason for those blogs entering the top 100 of Technorati. While perhaps true for some, I argue it may be the means, but definitely not the reason the top 100 are where they are.

On Technorati, Quality Trumps Quantity

Let’s face it - every site in the top 100 in Technorati is there because they have put time into their posts. Sites like TechCrunch and Mashable and ReadWriteWeb employ bloggers to professionally blog for them, giving those bloggers the time and motivation to put effort into the posts they write. They have editors which look over the posts each author writes and those editors add an additional level of quality to the posts that they write. They all started small and have grown to the level they are, enabling them to keep the spots they are at.

Because more time is spent on each post, and these sites are able to crank out many of those quality posts, yes, they get more links in a short amount of time. More people are interested in them. They get the breaking news first because startups and other PR firms know that they generate traffic and buzz. This keeps them interesting.

Quantity Plays a Very Small Part

However, I argue that quantity is not the reason most of these people are in the top 100. The problem with quantity is people get bored of you. When you’re cranking out so many posts a day that people can’t keep up they begin to tune out. Sure, they may still subscribe to your feeds, but they start to reduce your importance in their minds. You get links only because you’re cranking out so many posts in a short amount of time. In fact, I suggest this isn’t healthy for the blogosphere. The blogosphere thrives on being personal and unique, not robotic.

Therefore these blogs may have gotten to where they are because of quality, but that does not mean they are invincible. Posts like Erick’s seem to imply that they are and that the little guy has no way of getting “into the blogging elite”.

It is Possible to Get in the Top 100 and Not Post Every Day!

I was reminded of this point when Chris Brogan very humbly made mention on his blog that he had broken the top 100 blogs on Technorati. While Chris does post almost every day and sometimes more than once, he also skips days at times, and I can tell you that blogging is by far his top priority! Chris writes quality, well-thought out posts that make you think and teach you things. He’s not a news breaker, unless he thinks you can learn from it. People like this, so they link to him. He has become more than just a “blogger”, but a “thought-leader” and example.

Seth Godin is another example. Currently Seth is number 17 on the top 100 of Technorati. He’ll never let you know that, by the way. Seth posts short, thoughtful posts, once a day, which make you think. You feel inspired after reading just the short paragraph or two that he writes. Seth too is considered a thought leader because of this. He could care less about quantity. His quality is what has made his blog.

Robert Scoble is another example. There are days and even weeks he goes without blogging, but when he speaks, he speaks with passion. He tries to inspire, and show you by his actions what the upcoming technologies are. Because of this, lots of people link to him.

Then there’s Guy Kawasaki. Guy’s last post was 2 days ago. He blogs because it’s fun. He blogs because he has something to share, not because of a duty to blog. Guy got in the top 100 naturally, not because of an army of bloggers working for him.

You Can Do it Too!

I’ll be first to admit that I’m not there. True, it would be cool to be there, but frankly, it’s not important. What’s important is that you stop focusing on the robotic nature of blogging just to blog, and blog because you care. Blog because you have something to say, and blog because it makes sense.

It doesn’t matter if you blog 5 times a day, once a day, or even once a week. If you write quality posts, lead in your thoughts and actions, and show that in your writing, others will link to you. Despite what Erick Shonfeld says, don’t listen to him - quality trumps quantity any day, especially with Technorati.

(Image courtesy http://manonl.edublogs.org/2008/04/22/blogging-away/)

Facebook Applications See Success On the New Platform

facebook_pic.pngRegardless of any complaints from developers surrounding the new Facebook platform redesign, many developers are seeing success. Looking at various statistics from sites such as Adonomics and the Facebook Developers Forum, it appears that those apps that are truly integrating the new Integration points that the Facebook Platform provides are truly seeing success with it. Those apps that remain stagnant will see a decline in behavior.

Apps That are Seeing a Decline

Reviewing the apps complaining of the new design and showing declines in their numbers, it appears that many of them aren’t integrating into the new design where they are supposed to. I’ll use my own app as an example. “We’re Catholic!”, one of the religious apps I wrote and run (I also run “We’re Baptist”, “We’re Protestant”, and wrote the app, “The LDS App”) at one point was getting up to 1,000 visits per day (DAU’s, or Daily Active Users) as it was taking off (it is still currently the largest single group of organized Catholics on Facebook). Users began to get used to the Facebook platform, and that leveled it off to about 2-300 DAU’s per day. At launch of the new design, that number has gone down 1-200 DAU’s per day. What’s not being told in this picture is that I have done absolutely nothing to integrate it with the new design due to lack of time. I have no doubt that with a little integration into the user’s profile with a tab, and maybe info section, along with some Feed Forms to give users the option for larger stories to share with their friends from the app, I could very well see my app stats increase to even more than they were before.

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Pieces of Flair

app_1_3396043540_8126.gifThis seems to be the issue with some of the apps developers are complaining about. One example pointed out in the Facebook developer forums is the Pieces of Flair app, by RockYou. Looking at Adonomics statistics, it appears on September 4, the week the new design was put in place, Pieces of Flair took a dramatic turn from near 660,000 Daily Active Users down to around 350,000 DAU’s in just a matter of a day. They were stuck there until September 16, where their DAU’s went up to 570,000 in just a day, still far short from the 660,000 DAU’s they used to have. Then, on Sept 18, the DAU’s went back down to around 400,000. Looking at this statistic, it would appear that Pieces of Flair isn’t doing very well, and that the new Facebook Platform redesign is to blame. To know for sure though, you have to look at the timeline of events related to the App.

Picture 4.png

Facebook Platform Timeline

September 4th, 2008 - New design launches to all

Looking at the history of the new design rollout, the new Facebook redesign was rolled out right on the week of September 4th, which would make the sharp downturn very understandable. At that point users were getting used to the new design and learning where things were.

September 10th, 2008 - Applications link moves

Right around September 10th or 11th it seems Facebook moved the “Applications” menu from the top down to the lower-left panel on Facebook. In addition, users could “bookmark” their favorite apps. Could Pieces of Flair have been one of those users were bookmarking? Other apps were bound to have seen a decrease because of this change.

September 16th, 2008 - Pieces of Flair makes changes

September 16th took some research to figure out. Looking at the forums on the Pieces of Flair About Page, several users started commenting about how it was now possible to add the app’s profile box to their “wall tab”. It’s unclear if they added a specific application tab at that point or not, but there was definitely an increase at that point, and it looks like it may be because of a change put in place to adapt to the new design by Pieces of Flair.

September 17, 2008 - One-line feed stories consolidated

On September 17, Facebook consolidated one-line feed stories that happened frequently for a single user in a day into one item in a user’s news feed. This would have reduced the visibility of some apps that updated frequently, perhaps explaining the slight decrease on the 18th.

Is it a Facebook Problem?

So, analyzing by date, it would appear that the biggest drops for Pieces of Flair may just be that Pieces of Flair wasn’t yet built for the new design when it was rolled out to members. Perhaps the new design isn’t to blame, but rather unpreparedness by developers of apps that are to blame for the decrease in traffic. Facebook announced the new design back in May, and developers have had since then to prepare - it would seem that this is a developer, not Facebook problem.

Apps Seeing an Increase

Regardless of the complaints, there are apps seeing an increase. While names weren’t mentioned, several developers in the Facebook developer forums posted stats that show such. Even Pieces of Flair we see is starting to show a gradual increase since feed stories were implemented.

We’re Related

app_1_5388815661_964.gifSome have shown significant increase though. One of the most significant is We’re Related, which went from 180,000 DAU’s to 460,000 DAU’s when the Applications menu was moved, an all-time high for them. It seems the only decrease they ever saw was right after the redesign was launched. Some developers are claiming they’re spammy, but based on the stats in association with the time-line it appears regardless of spammy measures or not, they’re increasing because users like them and are bookmarking them as a favorite - they shot up more than any other on the date Facebook implemented bookmarking. (disclaimer: they were a client of mine and I trained some of their developers and helped design their initial release, so there is some bias there, but the stats do coincide with what I’m saying. I hold no equity in the company.)

Picture 34.png

Texas HoldEm Poker

app_1_2389801228_4683.gifAlso of note is the Texas HoldEm Poker game. One of the most popular apps on Facebook, it would seem they too have never seen much of a decrease in usage. They too saw a slight drop after the redesign, but, while not as significant as We’re Related, they are definitely higher in DAU’s than ever before.

Picture 13.png

WaterCooler, Inc. and (lil) Green Patch

Some other Apps to look at are WaterCooler, Inc. (a conglomeration of many smaller apps), and (lil) Green Patch, all which have continued to show an increase, even after the new design. Of course, Facebook’s native apps have also shown significant increase after the new design, but they may be the exception in the fact that they get special promotion by Facebook in areas developers do not have access to, and are default for many people on Facebook.

Reasons for the Increase

As “DesignerMichael” put it in the Developer Forums, “The golden days will return in about a month though by my estimate. Users will finally start getting used to the new platform again by around then… So all is well. smile Just no more ridiculous changes please… Changing the location of bookmarks once a week is not good for apps. lol…”. It appears, based on the common drop amongst all the apps, that the major issue for developers is that users just haven’t gotten used to the new design yet. Assuming Facebook does not put any more changes in place, things will get back to normal.

In a communication via e-mail with Facebook, I was given the following message about the current state of the platform:

“We’ve seen a number of areas with greater engagement and sharing across the site, both on our own applications and on Facebook Platform. Daily and weekly active usage for applications have been on a healthy growth track for the past six months. Since the cut over began, aggregate Platform usage has continued to increase. The apps that have made the greatest effort to take advantage of the new integration opportunities are starting to see the results.”

Facebook is monitoring this. Without their developers, Facebook is not nearly as powerful as they are now. Currently developers are doing the marketing for Facebook and I’m sure Facebook recognizes that. However, it appears that in the end, as we see with the success of those apps that are seeing an increase, that it involves some work on behalf of the developer to happen. Some areas Facebook suggests are bringing more traffic to apps, or have the potential to do so are:

  • Deeper integration into the profile
  • Greater distribution through feeds
  • Easier for users to discover new apps
  • More meaningful user engagement
  • Customized application tabs

For developers of apps, you can bring your application to even higher Daily Active Users than before by simply finding new ways to integrate with the different points mentioned above. It is very possible to be successful on the new design, and now is the opportunity for new developers to come forth. We’re in a new race for popularity, and those apps that embrace the new features most will see the most success.

In FBML Essentials (O’Reilly), I cover some of the points of the Facebook platform new design components. You can purchase and review it here on Amazon.

Louis Gray Tops Robert Scoble in Web Presence

pictures-909f19f1ff5645b2b95c94e0d9fc74d6-large.jpgpictures-251dca2ee33f11dc8d47003048343a40-large.jpgAs many are aware, it’s hard to avoid personalities like Louis Gray and Robert Scoble on the internet these days. Chances are that if you belong to a social network, and have friended them, they have interacted with your updates on the particular networks you belong to in one way or another. Louis and Robert seem to have a particular “omnipresence” to them, and both have an amazing knack for tracking the latest news and updates, and most importantly staying up with the actual people they follow. If you mention one of their names anywhere on the internet, there’s a pretty good chance they’ll know and respond in some fashion or another.

Louis Gray is relatively new to this however. Scoble has touted him as being “the next Scoble“, but in reality he has only become popular in just the last year or so. Scoble has been pretty popular for several years now, and a lot of his ability to be in so many networks at a time comes from experience. I’ve witnessed both of their abilities to multi-task and share and follow activities of others they follow first-hand, and it’s quite amazing to watch! Both are just as good at actually listening to most of the people they follow on each network they belong to.

A great example of this is in a panel at BlogWorld Expo last week, Stowe Boyd (aka StoBo) said something which Drew Olanoff re-tweeted. Scoble just so happened to be driving back home, but next thing we know, Robert was joining the conversation through FriendFeed and Twitter, all from the wheel of his car! We hope that Maryame was the one driving. Both of their abilities to know what is being said that is important at any given time is amazing.

In doing some research today though, it appears that Louis Gray may have surpassed Robert Scoble in the number of networks he belongs to. Doing some research on the recently announced usernamecheck.com, the username, “scobleizer” is on 26 of the listed networks. I am unaware of any other username that Robert Scoble uses around the internet, so we have to assume this is all for him. “louisgray”, the main username for Louis Gray, is on 18 networks. However, if we take the username, “louismg”, another username he uses (taken from his FriendFeed shares), we get 15 more networks he belongs to. Add to that the username, “asypta”, which Louis uses on stumbleupon and delicious, we get 5 more. That would, assuming these are all his usernames, make Louis Gray involved in a total of 38 networks. This is why Louis Gray has been so successful over the last year. I believe Louis Gray has just become “omnipresent”.

Any other names you can think of that rival Louis Gray or Robert Scoble in network involvement? I believe these two are tops in my book.

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I’m Changing Gears

Picture 1.pngI mentioned earlier I was going to announce a big change this week. I’m “on the move“, as Jeremiah Owyang would put it. Today was my first day working full time at a new Silicon Valley startup with offices here in Utah, where I will be leading their Social Product strategy moving forward. I am phasing off my regular consulting, and moving to this new Entrepreneurial effort in helping them grow.

At the moment, I can’t reveal much more, other than the fact that we’re building the next era in Interactive Entertainment on the iPhone. The company I’m working with right now started out as a client of mine, and I liked their product so much I decided it would be worth helping them out full time. I believe fully that we are going to change much of the way you watch TV today. We will be launching most likely next week, and you can follow the Twitter account @MediaMyWay to catch our launch announcement and follow our updates (I’ll also point you there from my Twitter account when we launch - we’ll announce it there first!). Other Twitter accounts you can follow for updates and “clues” are @JustintheWhitt, @Romay, and our CEO, @BradPelo.

How will this affect the other stuff I do? In reality, not much is changing, other than what I do full time. I have received permission to keep SocialToo.com going part-time, as it has, unless it takes off. Expect some very cool things to come from SocialToo in the near future - we’re working on a completely new design and a really cool new feature that will be released in the next couple weeks.

As far as my blogging and book-writing is concerned, I see nothing changing, and I intend fully to continue blogging regular, unbiased articles that I feel inspire and educate. I will disclose where necessary if I feel my current employment has any influence in what I am writing. I still hope to continue writing in other capacities as well, as long as speak as I’m asked to do (I’m speaking in Dallas next week to the Dallas Chamber of Commerce, in fact - come see me speak!).

So, keep watching the @MediaMyWay Twitter account, and you can also follow this blog and I’ll be sure you’re aware of the latest of our happenings (we’ll have a company blog here shortly, which I’ll let you know about). In the meantime I’ll keep posting regular, educational, and original content as I always have and always will. “Stay” Tuned!

Identi.ca Will Succeed Because Its Technology is Viral

logo.pngYesterday I guest-posted on LouisGray.com about how the technology behind Identi.ca, Laconi.ca, could pose as the launching platform to brand many smaller microblogging services. Today I’d like to share one more power of the service - its working API. Identi.ca/Laconi.ca seem to have introduced a new ideology to Web 2.0 with this code, viral software.

Now, when I mention “viral software”, I’m not necessarily mentioning software that can make things viral. I’m instead meaning software in which the underlying code itself is viral. This could change the face of the way developers write code in the future, and open source is only part of it.

Picture 1.jpgToday I noticed (through Steve Gillmor on identi.ca) another new interesting thing that I knew was coming - Brad Williams (@williamsba) wrote a bridge that essentially allows you to post on identi.ca and have it automatically post to Twitter, prepended by “identi.ca:”. Interestingly enough, “Hippy Steve” (@exador23) pointed out now one of the top trends on Twitter as of today, according to http://search.twitter.com is “identi”. Now, many of the posts you see on Twitter are going to become posts prepended by “identi.ca:”, and many more are going to feel pressured to join identi.ca where they are seeing all their other friends post from. I guess you could consider it competitive micro-advertising, created and distributed on purpose by the users themselves (as Charlene and Josh would put it, we’re seeing a “Groundswell“).

It should be noted that you can remove the “Identi.ca:” from being prepended, but as long as you’re on identi.ca and want those on Twitter to know you’re posting from there and not Twitter, why remove it? You are posting from the competing team, after all. Would anyone want to pretend they’re not posting from Twitter? I’d like to know where my friends are posting from.

Now, onto the viral part. Why did Brad Williams implement this bridge? I’m sure there are preferential issues of trying to get his network onto identi.ca, but the fact of the matter is, from a development standpoint these applications like Brad William’s bridge are simply easier to write for Identi.ca. The lack of limits and plan to keep off those limits on Identi.ca are just one more thing that make the software behind Identi.ca viral. Developers want to develop for Identi.ca. With an API that also supports Twitter (I mean literally, it is simply a change in the hostname for your Twitter code), developing for Identi.ca is just too easy! Again, developers jumping ship could very well mean the demise for Twitter.

I can only hope that developers of the future learn from this experience - in a social era such as today, even your software has to remain viral and easily shareable and distributable. Laconi.ca is the prime example of this - completely open source, based on open protocols, and your software should be able to talk to other instances of itself in some way, preferably using standard protocols. In addition to that, a completely open API is a must - the minute you start closing your API you begin to lose your code’s virality. Brad William’s bridge is only the start of apps that make the transition to Identi.ca much easier. I imagine you’ll see many more of these things in the coming days and weeks.

Looking to learn more on how to make the jump to identi.ca? Check out my friend, Marina Martin’s site, ohidentica.com for some great howtos and tips all in one place. You can find me at http://identi.ca/jessestay.