I’ve been searching for a good mobile solution for my iPhone for close to a year now to no avail, and now that I’ve got the new phone I thought I’d do another search. For my old iPod, I own a Monster Cable iCruze, which integrates with your car stereo to attach directly to your iPod and you can then control the playlists on your iPod via your car stereo’s controls. Currently, it is serving as a great car charger for my iPhone, and that’s about it.

So I decided to do a search for an iPhone compatible version of the iCruze today, and was surprised to find that the king of all cables, Monster Cables itself’s, own website is completely inaccessible from Google, or any Firefox 3 user because of supposed “malware”. Currently, if you do a search for “Monster Cable” via Google, you’re presented with a link like below, warning you that the site “may harm your computer”.

Click on that link, and you’ll go to a page like this, completely preventing access to Monster Cable’s website without explicitly copying and pasting Monster cable’s URL in your browser:

Explicitly entering the URL, if you are in Firefox 3, takes you to the following page, which gives you the option to continue, but throughout the site this page appears again and again, making it extremely difficult to navigate. Firefox 3 seems to rely on Google’s own malware reporting, which is the reason for Firefox’s error.

The Google “Safe Browsing Diagnostic Page” for MonsterCable.com seems to indicate that the error is most likely being generated by third party scripts that are “hosted on 9 domain(s), including hdrcom.com, gbradw.com, bkpadd.mobi”. Google seems to indicate that this has been happening over the past 90 days.

It goes without wonder why such a large profile cable company as Monster Cable could not notice such a decrease in traffic from pretty much all of Google, and why if they have noticed, they have not taken action. We clearly know that no one at Monster Cable seems to be a Firefox 3 user, and if they do, they definitely don’t visit their own site, because you think that it would be fixed by now.

Can anyone figure out what the scripts are that Google claims to be malicious?

I’d like to announce that SocialOptimize, my Social Media Development and Consulting and Apps Agency is being dissolved. I will now be assuming business under the name, “Stay N’ Alive Productions, LLC”. This, at least for now, will remain the main blog and website for my new business. What does this mean for my Social Efforts?

As you know, I have written 2 books, one on Facebook for Business and Personal Life (ranked #96 under “Job Hunting” on Amazon!) called, “I’m On Facebook–Now What???“, and another, published by O’Reilly, called “FBML Essentials” which focuses on Facebook Development from a software development perspective. (FBML Essentials should go to print around May) Recently I was featured by Guy Kawasaki on his blog, http://blog.guykawasaki.com - I encourage you to check out Stay N’ Alive, the blog, on http://socialmedia.alltop.com! I’m On Facebook–Now What??? has been listed (thanks to my co-author, Jason Alba) in the New York Times, US News and World Report, and I am receiving interview and speaking engagement requests on almost a weekly or more basis. I have consulted for some of the top 100 Facebook applications, including Paul Allen’s “We’re Related” Application (one of my favorites on Facebook!), and continue to get requests for consulting and development. That altogether takes up about 1/2 of my time - I have openings for April if you’re interested in an interview or speaker for your event!

In addition to my consulting, I would like to announce that I have teamed up with a development agency (more to be announced later) which will be able to provide development for those projects I consult on. If your company has development needs please contact me and I will introduce you to them and stay with you through the process.

For the second 1/2 of my time, I am building a network of communities on Facebook. I am working with several budding startup companies, along with a few apps I am building currently, to integrate into a large network of niche communities, all 100,000 users or less, perhaps a few with more, that cross-integrate and share features with each other. I will work with those in the network to provide consulting and development, at cost (and some less than cost depending on need and what we can work out), and in exchange you will get access to cross-promote, and gain access to many of the tools we will be providing, along with a great brand we will be building to promote the network. My goal is to make each application in our network as successful as possible according to your business needs. If you have an application you would like to include in my network, or need a way to build up your app further on a small budget, please contact me via the links on the right and we can discuss further how to best include you.

You’ll also see me doing several activities on a volunteer basis that I think will bring more of a focus to benefiting society through Social Media. Stay tuned for some of that, and in the meantime, visit Beth Kanter’s blog for a good resource.

So whether you’re looking to build up your small business under a budget, or need consulting, development, interviews, or speakers for your event, despite that I am no longer with SocialOptimize, I am still very much involved, and alive in the Social Media and Networking space. I am still “The Social Media Guru”. Give me a ring and let’s talk!

I just noticed, while browsing the I’m On Facebook — Now What??? Facebook Page that Facebook has now made their URLs search engine friendly. So now, instead of:

http://facebook.com/profile.php?id=6816644117

It is now:

http://www.facebook.com/pages/Im-On-Facebook—Now-What/6816644117

This appears to apply only to public-facing Facebook Pages, and not User Profiles or Application About Pages (which are also supposed to be public). Thinking back on this, I don’t know why it took them so long - this is a very easy server configuration that makes a very large difference in search engine ranking. Will they do the same with other public facing pages in Facebook?

I’ve been on the Google Reader band wagon for a long time now. I currently subscribe to about 150 feeds, and I read or skim over probably near 1,000 or more feed items a day. Reading my feeds is how I stay up on the latest and greatest, and how I am able to give the best advice to my clients. Instead of me going to news, now the news comes to me, which, despite the amount of news I read in a day, has made me actually more productive.

Google Reader has recently added a friends feature. Now, all those on your GMail or Google Talk contact lists that use Google Reader will appear in a Friends list to the left of Google Reader. You can choose to turn your friends’ feeds on or off in the settings (upper-right of Reader), and even invite more friends to begin using Google Reader. As your friends “share” the feed items that they like, you also get to see what they are sharing. This feature in effect has actually started bringing me even more news. It will be interesting to see the SEO effects of this as people no longer subscribe to blogs, but rather rely on their friends sharing their favorite blogs with you. Personally, I think it will improve the odds, as now more people will see your blog due to the viral nature of this system, and more people in result will be persuaded to subscribe to your blog - this time through Google, improving the SEO chances of you appearing in Google personalized results for that individual.

Here’s how I use Google Reader. Bloggers may want to take note, as this could provide some tips as to how to further improve your posts to fit with the power Feed readers out there.:

• Skim, Skim, Skim! - There’s no way I would get through all 1,000+ of my feed items if I read every single one of them. I skim over the headlines, and sometimes the content, then move onto the next item. Only if the article is important to me do I read the article in detail.
• Learn the Shortcuts - There are 3 or 4 shortcut keys that are essential for me. I use the ‘j’ key to open the next item and mark it as read. I use the ‘k’ key to move back to the previous item. I use the ’shift-s’ key combination to share the item I’m reading if I think those that are friends with me might be interested. I use the ’s’ key to start items I want to “bookmark” for later - this is Google Reader’s equivalent to del.icio.us. I then use the ‘r’ key to refresh the list I’m on - I like to click on the link “x new items” and read through those. Then, when I hit ‘r’ to refresh, it only shows me the new items I haven’t read yet.
• Add as many friends as you can - The more friends you have, the more information you receive. If a friend isn’t providing productive feeds, then perhaps you can take them off, but besides that, information is good!
• Stay on top of your feeds - if you don’t check them several times throughout the day, they will build up, and you’ll be stuck spending an hour or two in the middle of the night catching up. I like to use my cell phone when I’m away from my computer to go through my feeds. Google has excellent mobile tools, and Reader is no exception.
• Don’t use iGoogle - I was using this for awhile, and realized a) I couldn’t use the shortcuts, and b) I couldn’t utilize the sharing or starring features. Perhaps if they improve it I’ll go back.

Those are the strategies I use to read through my feeds in Google Reader. What strategies do you use? Please add me as a friend - you can either add me as a contact in Google Talk, or shoot me an e-mail and you’ll automatically be added to my Google Reader Friends. jessestay at gmail dot com

Dave Bascom, of SEO.com, and also a good friend of mine, recently reminded me through a blog post of his about Danny Sullivan’s Whiteboard Daily Search Cast where he criticized Facebook ads as a “revolution”. Danny goes on to say that because search ads are being “requested” by the user, search engine advertising is much more of a revolution than that of Facebook advertising.

I respectfully disagree with Danny here. I think Danny is getting his terms confused. While SEO is the process of me getting what I have requested, search engine advertising is not that case. Advertisers on search engines do not know who I am and therefore cannot detect the best ads to send my way. Because of this, it is extremely easy for advertisers to get what I am truly looking for wrong, and especially hard to convince me that I should buy their product. Advertisers only know what I’m searching for - not who I am, not who my friends are, and therefore what search engines can deliver is extremely basic. Search Engine advertisers (note I’m not saying SEO here) are still pushing ads to me, many of which are not what I want to receive.

Facebook, on the other hand, is a search engine’s biggest competitor in the ad space. Facebook, in essence, has on top of the existing internet, created a personal internet for others to use, associate with friends, purchase from retailers, do business, you name it. People remain on Facebook (and other social networks) because it is where their friends and family are. Facebook knows these relationships, these interactions, and all about who you are and what you are looking for. Therefore, all Facebook needs to do is give a basis for businesses to do business on top of their “personal internet”, and now all users have to do is search within Facebook and they can get way better search results than a normal search engine could ever give you. Facebook has done this with their platform. They’ve done this with their “Facebook Pages”, and they’ve also done this through Beacon.

Now, add to that the ability for advertisers to convince your friends to tell you about your product. Danny, it’s not about getting into “the conversation”. Facebook isn’t just a “conversation” - I use Twitter for that. Facebook is a lifestyle - it’s a way of living. It’s not about someone, even a friend entering the conversation and saying, “hey - do you want a new iPod?” It’s about me and my friends talking about what we’re getting for Christmas, and one of my friends knows I’m looking for an iPod, and tells me about a cool deal on iPods he discovered. Facebook is not an interruption - it’s a natural evolvement of life. Well-placed ads in Facebook are those that Friends tell other friends about. They’re about me seeing what my friends are doing, and realizing - hey, my friend just shopped at Fandango (hi Phil!), maybe I should shop there too!

I am going to be blogging here really soon about a term I call Social Network Optimization (there’s also a chapter in my book), or SNO. While SEO is all about defining your place in a linked relationship between websites, SNO adds a layer to that by defining your place in a linked relationship between real people. You’ll start seeing more and more SNO as social networking becomes more and more used. Is SEO dead? I don’t think so - a good company will need to find ways to utilize both techniques to place themselves optimally on the web. SEO could eventually evolve more and more into SNO, but SEO I think will always be around in some form.

SNO and Facebook ads are the new revolution. Viral and Permissions marketing is here to stay my friends - Danny, I’m sorry, but I think you’re wrong on this one.