While still vague in regards to details, Facebook today released some important information regarding their new design that is sure to excite those users that are considering leaving for other networks. The first of such features seems to be a slap in the Face (and maybe a token from former Google Execs) to Google Employee-founded FriendFeed. Facebook is calling the feature, “Publisher”, and from the Developer Wiki,

“The Publisher will be a central focus of communication and sharing in the new profile. It sits right on top of a user’s Feed inviting the user or others to add content. Applications can integrate into the Publisher to provide rich experiences for creating or finding content to post into their own and their friends’ Feeds…

This has replaced the old Wall Attachments feature. Now, Wall is just one type of application for creating content (text content), on par with posting links, or uploading photos or videos. For example, to add a video with the Video application, the user no longer creates a Wall attachment and adds the video. Instead, the user posts a video to a friend’s Feed just as if she were writing a Wall post.”

From the screenshots (to the left), it appears as though you can also comment on each posted item, further encouraging a “conversation” amongst members of the Facebook community. What’s most interesting is the integration with the Facebook Platform API and ability for developers to present items for discussion within a particular user’s Feed. It appears as though your applications will be able to actually utilize the text box within the publisher to present information on a user’s feed in different ways. More information regarding the new combined Feed/Wall can be found here.

Also very interesting is it seems as though Facebook will soon allow, via the publisher, the automatic playing of Flash, and onload events within FBJS. It seems this is Facebook’s answer to the demand from users migrating from Myspace and the competition from Bebo who allows such onload events.

In addition to the publisher, Facebook has released more information via their developers wiki about the Tabs that will be available, and how applications will be displayed via those tabs. It appears as though at first, all applications will be rendered in their current form in a tab called “boxes” (they mentioned earlier today that name may be temporary). What’s new though is it seems as though your application will be able to give the user options to render other forms of profile boxes to an “Info” tab on the user’s profile. It’s unclear, but this could mean your application will be able to have multiple forms of displaying itself within the user experience beyond just Canvas pages, profile boxes, and feeds. A new FBML tag has been created for this purpose called “<fb:add-section-button/>” which appears to give your application the ability to have the user add a “section” to their profile. (I now need to update FBML Essentials!) Such section will have the ability to display image objects or text that the user can type and provide to your application.

Facebook is also allowing your applications to register an “Application Tab URL” which will have your Application appear in a list of applications next to a “+” (plus) sign in the list of tabs. The user will then have the option to add your Application as a tab, offering an alternate canvas view of your application for the user’s friends to see.

Beyond the Info and Boxes tabs, it’s a bit unclear as to what the other tabs will be called. The most recent screenshot by them includes a “Photos”, “Wall”, and “Feed” tab, but it seems as though the Wall and Feed may be combined to produce the “Publisher”. It could be that the current “News Feed” will be under the Feed tab, while the combined Mini-Feed and Wall will be under the Wall tab. I’m sure we’ll see more screenshots soon. Also of note is that the Action items, the links below your profile image currently, will be no more. Instead you’ll be able to offer your users interactivity via the publisher and other integration points throughout the user’s profile.

It also seems as though the separate News Feed/profile is no more when you log in. It seems they are bringing the focus on the profile and including what is now the “News Feed” to become what will be the “Feed” tab. I like this new concept and hope it catches on - I think it will be a win-win for both Facebook, users, and developers in that it will bring a more fluid experience to users, and encourage discussion and people more than anything else.

With the release of this information to the developers wiki it seems Facebook is on the verge of releasing the new design very soon. I would expect to see such features in the next week or two, considering it was originally supposed to launch last month.

UPDATE: Facebook just released their official announcement here: http://developers.facebook.com/news.php?blog=1&story=107

Beth Kanter and I met over at Graphing Social Patterns this year. I was running late to the lunch and happened to sit down at a table I saw Rodney Rumford at. I introduced myself and Beth happened to be at the table. She asked if she could give a book away on her blog, and interviewed me briefly. She posted a great review of the book today (yes, that’s my big head in the close-up!), and announced the free giveaway of “I’m On Facebook–Now What???”.

Learn more about Beth and ways to “Change the World” using Facebook on FacebookAdvice.com…

I’m going to step away from my normal focus on Social Media because the inner-geek in me just couldn’t resist. Recently Chris Pirillo posted a challenge that I just couldn’t help taking on. In it, he criticizes a post by Preston Galla of ComputerWorld stating “5 Reasons Vista Beats OS X”, and he makes some very good points. I admire Chris a lot because he’s one of the most unbiased Geeks I know, except when it comes to the Mac. Chris and I would get along well.

I too am a Mac user, in fact, the post I am typing at the moment is on MarsEdit on a Macbook. I absolutely love my Mac, and thus far have not found a preferred Operating System for development and desktop environment to work on, at least as a software developer (I should note that actually, most of my software development is over Terminal on the Mac, over to a Linux Server, my preferred server OS).

I will be the first to admit however that the Mac does have its flaws, in particular Leopard. I do run a Vista Ultimate machine, and I love it too, but for different reasons. Let me give 5 real reasons, and Chris, if you’re reading I would love to hear your response to this, why Vista, at times can be better than a Mac, in particular Leopard. Here are 5 reasons in response to Chris’s challenge that I think really make sense:

1. It’s all about the media. Chris, I’m not sure if you’ve used Windows Media Center to its full extent, but sit down, set up a Windows Media Center machine/server, and then set up an Xbox 360. Be sure your server has a good TV card or two in it as well. Now, sync the two, and begin watching TV live over your home network. Add on a Media Center Extender to another TV in your house and begin streaming live TV on another channel to that TV as well. Now, on one of the extenders, open up some music, maybe even from your iTunes library on your PC (assuming it’s not DRM protected, stupid Apple). Go on over and visit the videos you have stored on your PC. Install some MCE plugins, and begin browsing your videos on Youtube, or even Netflix watch now movies. Got HD? MCE supports it. Go to the sports section, see all the sports games playing currently and what their scores are, surf through all the sports channels (all in HD!). Go in and schedule to record your favorite TV Series. AppleTV isn’t even near ready for this (although I so desperately would love to see them do it!). Heck, turn off MCE even and start playing some games, or rent a movie. If you can point out a Mac combination that can do that, I’ll jump for joy!
2. The corporate environment. As a CTO and entrepreneur, I simply cannot force everyone onto a Mac. I have first, the expense of the learning curve and integration between Mac and PC, and second the cost of the Macs themselves. I can get a PC for under $500 these days. The closest equivalent to that is the Mac Mini, which still, at the equivalent PC level is more expensive. Now, add to that the expense of Parallels so those that need Windows apps like Quickbooks Corporate editions and others. True, integration with Exchange is possible, but is still pretty limited when compared to Windows. In the end I’m looking at a pretty expensive IT budget. Again, I think a Mac is an excellent development machine, and would still encourage a Mac for my developers due to their need to develop in cross-platform environments, but it just doesn’t make sense cost-wise across the entire company.
3. Hardware compatibility. I agree - there are a lot of options when it comes to supporting hardware for a Mac, but, can I just get a decent wireless print server that works with the Macs in my household? What about print drivers that work across the network with Windows-connected printers? Leopard fixes some of that, but it’s still not anywhere near compatible as the Vista machines are. Is it Mac’s fault? No, but it is a strong point to buying Vista. What about shuffling around every time I need to connect to a projector because Macs use the non-standard VGA/DVI adapters? I’m sure the readers can come up with more unsupported hardware.
4. Finance Software. I touched on this a little earlier, and Galla very broadly covered it in mentioning supported software, but his claim was not backed by specific examples. Simply saying, “Vista runs more software” is an opinion, and Chris, as you point out not necessarily proof that Vista is better. However, one thing I do have issues with is the vast array of Windows Finance software (aka Small and large business versions of Quicken and Turbotax) but lack of within Leopard. I run a very small business at the moment, and frankly, Quickbooks for Mac is simply too much for me. I’m looking for something more like Quicken Home and Business until my business gets large enough for me to hire an Accountant. There’s also the flip-side to that in that if you run a very large business, there are no enterprise versions of Quickbooks for Mac. This is why both my Father, and Father-in-Law who are CPAs do not use Macs. For now, I’m stuck to slowing down my machine with Parallels any time I need something like that, which, IMO is a hack.
5. It’s all about the animated wallpaper! Can your Mac run animated pictures of waterfalls, running streams, or flowing lava? My Vista machine can. Come on - you have to admit that’s something my Vista machine can do that my Macbook can’t, don’t you? So long as we’re going to praise the Mac UI this is one really cool feature I’d just love to see on my Mac. There are also other cool UI features on Vista that I like, even though I think Mac trumps them as a whole.

So, those may or may not be big things to some, but that is my list, and you asked Chris. Of course I could always come up with 10 more things that Mac beats Vista in, but my point is, as they told us when I was a Sales person at Computer City as a teenager, there are strengths to each OS - it’s important to evaluate what works best for you and your situation, and choose accordingly. Now, I ask my readers, are there any reasons (supported by true, concrete facts) that you feel Vista beats Leopard or the Mac in general?

I swear, this is no joke! Facebook just released a new tag on its developers wiki called, “<fb:is-it-april-fools/>”. In line with the “<fb:is-it-christmas/>” tag (a real tag!), it displays the enclosed content only if it is April Fools day. Such content would be used as such:

<fb:is-it-april-fools>
April Fools!!!
<else>
It's not April Fools day, silly!
</else>
</fb:is-it-april-fools>

I just caught this article from Mashable and I just had to pipe in. In the article, Mashable’s Kristen Nicole claims Guy Kawasaki paid too much for the development of AllTop, at $10,000. They compare it to Askablogr.com, claiming Chris DeVore only paid $7500 for the development of Askablogr, with its rich feature-set.

I was blown away by this! Not that Guy Kawasaki paid $10,000, but that Chris DeVore only paid $7500 for Askablogr. Now, I don’t know Chris, so take this with a grain of salt, but some call it a deal. I say he’s a cheapskate! For something that will be your primary revenue source and your main line of business, $10,000 for something like Alltop.com is a steal! The fact that Chris DeVore only paid $7500 for his development means he’s either hiring offshore, doing the development himself (in which those costs are way under-inflated), or he’s very much underpaying a bunch of gullible developers that probably don’t believe much in the product they’re working on.

As a business owner, when supporting a technology-based business, it is of utmost importance that you put your developers and IT staff at first priority. They are your bottom-line, and should be the superstars of your business. You have to keep in mind that for top notch developers and technology, you’re competing with the likes of Google, Facebook, Yahoo, and others to get the best talent. By not paying your developers, you will either a) lose your developers very quickly, b) have a revolution at one time in your future and your developers will all back out on you in rapid succession, or c) not get the best work and skills you could be getting, and you’ll definitely run into scalability issues as your site grows in the future.

I recently finished the book, “My Startup Life“, by Ben Casnochas. I bet Guy’s read it and Chris hasn’t. In it, Casnochas talks about the lessons he learned by not paying his lead developer well. He quickly had threats of the staff to leave, and they quickly ran into scalability issues due to the unexperienced offshores they were hiring overseas. In building a technology-based business it is of utmost importance that you pay and treat your IT staff well or it will come back to bite you in the future.

So, Kristen, I say Guy is the smart one in this case. I am willing to bet his site scales better, his developers are happier, and more likely to work with him in the future. Guy’s likely to get millions for Alltop.com in the future, should it succeed, so $10,000 is a very small price to pay to get good developers on staff.

You’re seeing it here first folks - this morning Facebook announced a new tag on its wiki called <fb:rock-the-vote/>. I imagine an announcement from Facebook will come soon on their purposes for this. From the wiki, <fb:rock-the-vote/>:

Displays a Rock the Vote widget inline in your application. The text inside the tags is formatted as a hyperlink. When the user clicks the link, a Working Assets US Voter Registration dialog appears. When the user is done, they are prompted to share it with their friends. Then they are returned to your page.

This is particularly suitable for political apps or any app that wants to encourage voter registration.

Now, I’m not that familiar with the whole “Rock the Vote” organization, and I’m very for encouraging voter registration, but isn’t this also giving preferential treatment to other big organizations on Facebook? How did “Credo Mobile” get their sponsorship on this? Does this mean apps and organizations like my company’s client, “Takes All Types” will have their own tags for developers to use too? Has FBML been turned into an advertising tool? As a Facebook Developer myself I’m a little concerned about this one.

To implement the tag, you would do something like this (from the wiki):

<fb:rock-the-vote>Register to vote!</rock-the-vote>

The link looks like this:

And produces a form that looks like this:

The second half of the form looks like this:

Today, a new way of posting to the News Feed in Facebook appeared on the Facebook Developer’s wiki. Facebook introduced “Feed Forms”. To use a Feed form, you simply create a regular form as you would any other form, but add a special “fbtype” attribute to the form. The only documented value listed thus far is “publish”. Facebook then intercepts the form, reads the url in the action parameter, and prompts the user, asking them if they want to publish the story to their friends.

To use a “feed form”, the url in your action parameter for the form should return content in the form of JSON with a simple feed response. The example they give for return JSON data is this:

{ "method": { "fbtype" : "publish",

           "next": "http://my.canvas.com/next_page.php“,

           “feed”: {”title_template”: “{actor} published status”,

                    “body_template” : “New status is \”{status}\”",

                    “body_data”     : {”status”: $_POST[’status’]}}

}

I created a sample form that looks like this, returning the above data (changing the url) in application/x-json format:

<form action=”http://fbmlessentials.staynalive.com/index.php”>

<input type=”text” name=”status” value=”" />

<input type=”hidden” name=”action” value=”feedforms” />

<input type=”submit” value=”Submit” />

</form>

Unfortunately it doesn’t seem this feature is live yet (or I’m just doing it wrong), as my returned JSON data just gets returned back to me when the form is submitted. I will post screen shots as soon as I hear confirmation that it has gone live (I expect that to be next Tuesday, when they usually do pushes).

Does this mean Facebook is doing away with the automated posting of News feeds by applications, or is it just one more way, and better way to make your feed story more likely to appear in your user’s friends’ news feeds? There is no official word from Facebook yet as to how they intend to use this.

My Google Alerts notified me yesterday that the book I wrote with Jason Alba, “I’m On Facebook–Now What???” was featured in the New York Times.  The New York Times was interviewing my co-author on new ways to find a job if your current methods aren’t working.  It was a brief mention, just stating Jason was the co-author, but a mention, nonetheless!  Now to just make that best-seller list!

Want to learn more about what you can do with Facebook?  Check it out on our Facebook Page and become a Fan!: http://page.facebookadvice.com

Many of you are currently using SocialToo.com for auto-following those that follow you on Twitter.  Well, I just added 2 new features to the site that might warrant you wanting to log in again and seeing what’s there.  The first feature is Facebook profile redirects - now, “yoursocialtoouser.socialtoo.com” will redirect to your Facebook profile if you click on a link on your SocialToo! dashboard (after logging in).  See my Facebook profile here and add me as a friend!: http://jessestay.socialtoo.com BTW, this is just one more example of how you can integrate the Facebook API outside of Facebook itself.
Also, I just added a UI to the blacklisting functionality I’ve talked about before.  This will allow you to specify specific users you don’t want the SocialToo! Twitter Auto-Follow script to follow.  You will of course have to unfollow them if you are already following them, but from then on they will no longer be followed by SocialToo!

These are just a few of many integrated Social Tools I’ll be adding in the future.  Stay tuned here and I’ll keep you updated (I’ll also shoot you a quick Twitter DM for the big ones like this!).  Let me know if you run into troubles.  Enjoy!

You can also read more about it on FacebookAdvice.com here: http://facebookadvice.com/2008/03/01/socialtoocom-your-companion-to-facebook-and-the-social-web/

I’m proud to announce a new website I’ve been working on.  You may have heard me Twitter about it a few times.  The site is called OpensocialNow!, and will be your source for OpenSocial News, Reviews, and info.  We’ll cover the Orkut launch, the Myspace launch, Hi5, and LinkedIn, as well as general things you can do with OpenSocial.  This is the first blog of its kind, and as OpenSocial launches in the next week or two I’m sure you’ll see many more like it.  It’s my hope that you’ll subscribe to the site via rss and make it your Official source for all things related to the popular social networking platform, OpenSocial.  You can read more about it right on the website here:

http://opensocialnow.com/2008/02/26/welcome-to-opensocialnow/

Oh, and stay tuned to OpensocialNow.com.  I have one more big announcement about a change in the OpenSocial launch coming up tonight!