“Is your Father also Jesse Stay?”

I can’t tell you how many times in my life I have heard those words when introducing myself. Whether I was registering for school, going to church, a Boy Scout, or even half-way around the world or in multiple states in the US, it seems there was always someone that knew my Grandpa, had some story to tell about how he influenced their lives, and what a great man he was. Despite the name, they, of course weren’t referring to me, but rather my name sake, my Grandfather, Colonel (President, Bishop, and Patriarch) Jesse Eldred Stay.

Talking about his life would take an entire book to publish (you can read in detail about him here - it really is worth reading!) - he was, quite simply, a great man, and I mean great in the very sincere and large/tall sense of the word. I remember one family telling me when they met me about how he helped bring them back to Church and changing their lives as they did so. I remember stories from other families of him helping them in times of need, fixing their cars, helping them with home repairs, and more. Everywhere I have gone in life, my Grandfather’s name was recognized and honored by many. There is a very good chance some of you, my readers, have had some brush with him over your own lives.

Grandpa was a War Hero. In World War II he was a B-24 bomber pilot in the 307th, 11th, and 42nd Bomb Groups for the United States Army Air Corps (there was no air force back then, but he soon became part of the Air Force after World War II). He flew many missions, risking his life, getting shot at and shooting back, so that you and I could maintain our freedom in this world. He was a true believer and maintainer of freedom.

At the highlight of his career (if you can really call World War II a “highlight” - I know he wouldn’t), he earned two Distinguished Flying Crosses, one for flying over Wake Island (he also flew over earlier at only the second time Wake Island was bombed by the US) despite most of his squadron being shot down. He literally saved the world with his own bare hands. Of the 40+ missions he flew in World War II, with five airplanes flying at his wing going down, he was only hit once, with one small 7.7mm hole in the bottom of his plane on a raid on Wake Island. In a letter to my Grandmother during the War, he shares this story:

“I found out that this ship (his airplane) will stand up, with any luck at all, against any number of Zeros. I also found out a very fine thing about the men in this outfit. As we were leaving our target in the raid, we heard one fellow say over the radio that his ship had been crippled and that he had been forced to fall behind. Naturally that meant that all the Zeros in the sky would be on him; so we turned around to give him some help. As we turned, we saw a wonderful sight. Every ship in the flight had the same plan. They had turned as one ship and soon we had the crippled ship tucked among us where we could protect him with our converging fire. I don’t believe that I will ever forget that. Every plane, without command, had turned back into the fight to help this one fellow out of a tough spot.”

These words show the integrity of this man and devotion he had to those he was fighting with. He would have done this for any one of his fellow squadron members.

Also notable, of his War accomplishments, it was one of his suggestions that led to the first recorded parachute landing. From his words:

Finally my wing man, 1st lt. Charles Pratte, had to leave also and headed for Tarawa to re-fuel. He had over three hundred holes in his airplane but didn’t have one man wounded. On one pass the Japanese machine guns had stitched holes the length of his fuselage and had blown up the oxygen tanks which had knocked down the two waist gunners in time for the machine gun bullets to pass through the fuselage where they had been standing. I later found out that his hydraulic system was also shot out and he landed at the new strip at Tarawa with parachutes tied to the waist and tail guns and which the crew men deployed as they touched down to slow the airplane because they had no brakes. We had talked about this possibility before but the crew of the Belle of Texas received a commendation from General Hap Arnold, Chief of Staff of the Army Air Corps for making the first recorded parachute landing.

Since then, every time I see a Space Shuttle land, I think of him as having had a contributing factor in allowing man to fly and come back from Outer Space.

It was said of him in his Squadron History,

“The greatest loss to the squadron was that of the Commanding Officer, Captain Jesse E. Stay. Captain Stay was with the squadron for nearly two years, beginning in April 1943, and was C.O. longer than any other man in the squadron’s history. He took part in practically every mission flown by the squadron since its arrival in Guam, either actually or in their preparation. He received the D.F.C. from Admiral Nimitz for his leadership in the highly successful but disastrous Wake raid in July 1943.

“As flight leader, he flew against the Marshalls, Gilberts, and Nauru, from the Ellice Islands. In his capacity as commander he accepted the mining project, which others had turned down, and led the unit to a superb record in its execution.

“Capt. Stay was missed by the members of the squadron who remained behind to carry on.” (p.35)

In his entire career he received 2 Distinguished Flying Crosses and 8 Air Medals for his service in the War. He sacrificed his all so that he could win freedom for this Country and many others.

It wasn’t just Grandpa’s military service that made him honorable. While he went on and did many things in the military, including putting an end to the United States Air Force UFO investigation program (which, to this day he still says, and I’ve asked him frequently, that they found no evidence of such), being on 24 hour notice with engines on during the Cold War, and being the first Colonel over the BYU Air Force ROTC, his Church service and devotion to God were paramount to his life. Throughout his life, as a member of the Church of Jesus Christ of Latter-day Saints, he served as a Bishop, Stake President, Regional Representative (over the L.A. area), Mission President, member of the General Sunday School Presidency (with Elder Russell M. Nelson, now an LDS Church Apostle) for the LDS Church, a member of the Los Angeles LDS Temple Presidency, Sealer, and Patriarch. His devotion to God came first, and as a member of The Church of Jesus Christ of Latter-day Saints, never ever drank a sip of Alcohol, never drank a sip of Coffee or Tea, remained faithful to his wife and 7 children, and served faithfully in his Church assignments with no pay for his service. He was also a Scout Master, and during his service in the Boy Scouts received the Silver Beaver Award. He touched the lives of many during his life of Service.

It was in Hawaii, when my Grandpa was head of Public Affairs for the LDS Church College there (now BYU Hawaii), that Judge Whitaker, a long-time friend of my Grandfather’s, invited him during the shoot of “Johnny Lingo” to come and serve as his Assistant Director of Motion Picture Production at the BYU Motion Picture Studios. My Grandfather packed up his family and moved back to Utah, and under the direction of Ernest Wilkinson (also longtime friend) and LDS Church President and Prophet, Spencer W. Kimball, produced and directed such shows as “The First Vision”, “Uncle Ben”, “The Gift”, “The Mail Box”, “John Baker’s Last Race”, and even the famous talk by Spencer W. Kimball asking members to “Lengthen [their] Stride” and “Go Ye into All the World” (Many LDS Church members may be familiar with these).

He recalled an experience with President Kimball which, to me shows the love and respect that even LDS Church leaders had of him:

“This morning I was called up to Salt Lake City to show the film “Where Jesus Walked” to President Kimball for his approval. The showing was to be in the fifth floor auditorium of the Church Administration Building. This is the room where the Council of the Twelve hold their regular meetings. I arrived early and had the film ready on the projector and was sitting alone in the room. President Kimball and Arthur Haycock, his secretary, arrived a few minutes before the scheduled time for the showing. President Kimball came over to me and took my hand in both of his. He looked up at me and smiled and told me how happy he was to see me. He then put both of his arms around me in a warm embrace and told me that he loved me. I was thrilled and touched and told him that I loved him and sustained him with all of my heart. This was no maudlin moment but the sincere expression of love between two bearers of the Priesthood. The Lord has surely preserved him for his holy calling as President of the Church and His Prophet on the earth. I am blessed to be associated with him. I know that I am nothing special to him above other men but he has the ability to make each person he meets feel that he loves him more than anyone else in the world. I felt this was a special moment worth recording.”

Through the Church movies he Directed and Produced, he also touched many lives, in and out of the LDS Church.

My Grandfather, Jesse Eldred Stay, died peacefully this morning at 7:13 am. I would not pay proper respect to him if I didn’t embrace this moment in celebration of his life, his accomplishments. At the same time I look forward to the future when he and I, and his family of 7 children, 50 Grandchildren, and numerous Great-Grandchildren, what he would consider to be his greatest life accomplishment, can be with him again. Grandpa was a Sealer in the Los Angeles temple of the LDS Church. As a sealer, he married and sealed me and my wife together like he did most of his children and grandchildren, for what we believe to be, time, but not just time - all eternity beyond this life. While I have my 3 month old son, Jesse Eldred Stay III, to continue this legacy in this life after me, my Grandfather’s greatest accomplishment is giving us hope, and knowledge that we, as a family, can be with him and each other again when we pass away, and always be able to cherish and respect the example that he gave to us here in this life. Seth Godin recently asked people to point out, celebrate, and respect the Superheroes in our lives. My Grandfather is my Superhero! He truly was a real-life Super-man. I have had the privilege to have known him longer than any other man, other than my Dad, in this life and it is my honor. It is with this respect, hope, and faith, that I honor, love, and thank him, for the life, both mortal and eternal, that he gave us.

Pay attention - Google is onto something big, something that could very well change the world, and no, it’s not OpenSocial or App Engine or Android. One of the biggest overlooked items in the last several days has been an announcement by Google to release an API for their Google Health service. I’ve mentioned before that Google Health is one of the single biggest threats to the Healthcare Industry since the establishment of company-paid Health Insurance (well, maybe not in those words, but that’s what I meant).

The Google Health API does two things, for the most part. It allows a developer to retrieve medical profiles stored in Google, and format them as a “Continuity of Care Document”, a standard in the HealthCare Industry for sending HealthCare history information and data from HealthCare provider to HealthCare provider (a provider would be your doctor, or a hospital, or dentist). This allows your doctor’s systems that are already familiar with this system to easily read your history and process it accordingly so your doctor can read it.

Secondly, it allows you to send profile information from your own systems into Google Health. Through a simple post to Google’s servers, you can send history information via XML and it will get stored in Google’s servers. So, as a doctor you can hire a developer like me, and we’ll parse the information from your systems, and your customers can simply use their Google login to access not only the information you stored about their visit, but their entire history from previous doctors.

This is the start of something beautiful. Previously in order to send and receive medical data, it required a firm knowledge of pages and pages of HIPAA documents to know and understand, and at the same time know how to get the information, which could be in many different formats into, and out of your systems as a doctor. Now, Google is providing a single source, and a standard for developers to understand that will allow any developer to transfer data into, and out of a single source into your systems. Now you only have to know one standard as a Doctor and you can have that patient’s entire medical history with the push of a button. Google knows the standards so you don’t have to.

Google is in the position to take this much further. As the single destination source for consumers, they have the power to control standards, track payments, health issues, and more, and provide a single standard to do all this. I wouldn’t be sleeping very well right now if I were a HealthCare company. Google is in a position to take the power out of their hands and put it back in the consumer’s. Google is about to change the world of Healthcare as we know it.

In just the last week, you have raised $3,230.97 for @Phil801 and @Mrs801’s 2 year old daughter, Serenity. I can’t tell you how amazed I am at the generosity and power of the Social web in raising such funds. There is still much more we can do. Obviously, I had set a goal for $10,000 for today, and perhaps I was a little too ambitious, but I was also in San Francisco for over half this week and wasn’t able to pay as much attention to it as I would have liked to.

I’m going to keep the goal at $10,000 and change the date to Wednesday. Here is how I think we can do it. If you go to this page:

http://www.chipin.com/mywidgets/id/95fe74d0aab6ce8a

I would like you to find the Social Networks you are involved with and post the widget to each one you feel comfortable with. When you add the widget, please send a personalized message about Serenity and the Burns Family, mention that they are on Twitter and other Social Networks. People will donate when they are aware we’re all a part of the same community.

If you have a business or blog you can offer help through - match funds, offer a percent of proceeds to Serenity, or whatever, please don’t hesitate to let me know. The ways to donate are all listed here and if we need to do anything special to help promote your cause or get it set up for you don’t hesitate to ask. (Note that we have also added an Amazon wishlist on the sidebar which the Burns Family has put items needed that you can buy for the cause of Serenity if you would prefer not to donate cash)

I just want to share that as Tyler Jensen was setting up the bank account for the Burns family last week he was sharing the story of Serenity with an old Lady in Line. Out of pure generosity and compassion for this little girl, that kind old lady that didn’t even know him gave Tyler $5 to put in the Bank Account Tyler was setting up. There have been many donations like that, and any little amount helps.

Phil tells me that just his last trip to get medicine cost him over $500. This is not going to be a cheap year for the Burns family - let’s all work together to help them out.

UPDATE: You can also add it to your Facebook profile by clicking on this link:

http://fb.chipin.com/facebook/add_to_profile_and_redirect/9454

I mentioned earlier that we were working on a Fund for Phil Burns’ daughter, Serenity, and would post information about it today. Well, we have a bank account set up, but unfortunately the fund will take a little bit to get going. However, I’m going to set a new goal for the Chipin widget.

I’m proud to announce that the Chipin Widget for Serenity and the Burns’ family is, as of this writing (and in just 2 days!), at $1,506.97. There seems to be some issue with the Widget updating on mine and others’ blogs, but I’ve got a support request to get that fixed. We’re going to raise the goal for the Chipin Widget to $10,000 by the end of this Saturday. If you can donate, just a few dollars, help promote this, and maybe even Digg it up, your efforts are sincerely appreciated. Any little effort is a step towards Serenity’s recovery.

In addition to the ChipIn widget, you may also go to any Wells Fargo branch (I think only in Utah), and make a donation to:

Serenity Burns Donation Account
Wells Fargo Bank

or you may send a Check to:

Serenity Burns Donation Acct.
224 S. Main St. #555
Springville, UT 84663

Of course, you can install the Chipin Widget on your own site by visiting here. Please feel free to set aside a little now, or the coming months ahead to help out this family. I estimate their costs for medical expenses alone will exceed $100,000 and we should do what we can to help them not have to worry about that and focus on getting Serenity better.

I’m also proud to announce, thanks to the Burns’ friend, Becky Wilson, the creation of a site just for Serenity. You can find it at http://liftingupserenity.com. Please leave a Guestbook post for her or the family, leave your wishes, see updates from Phil and Adria’s blogs, Twitter feeds, and the FriendFeed room. You can also donate there. If your business would like to promote this through sharing proceeds with the Burns family, we will be happy to include your promotion on the website as well.

We’re also creating an Amazon “wishlist” that you can purchase items for Serenity and the Burns’ Family. Please look for that soon on the liftingupserenity.com website.

So let’s all “Lift up Serenity” together and do what we can to promote this cause.

I’ve created a ChipIn Widget that goes straight to the Burns‘ Paypal account, which you can donate to help them with their miscellaneous expenses over the next few days. I’ll also be adding it to the right-sidebar of this blog. Until the banks open, please feel free to donate what you can - I am sure they are very much in need of help with their miscellaneous day-to-day expenses while they are in the hospital, so they can focus on their daughter, Serenity and getting her better. You may also use this widget to promote donations on your own blog - I highly recommend you share with others! We’ll be getting a tax-deductible (hopefully) fund organized for the Burns’ family as soon as the banks open after the holidays. In the meantime, let’s see if we can raise just $500 in the next few days to help them out. Any donation is very much appreciated!

For those unaware, my old partner and good friend, Phil Burns (aka @phil801 on Twitter) just found out today that his daughter, Serenity, has Leukemia. She has been pricked, prodded, and the stories Phil and Adria tell are heart-breaking! Phil says (much of what I have learned has been through Twitter) that Serenity just got a transfusion and is feeling relatively better, if there is such a thing. She will start chemo in the next day or two. I’m still trying to get things organized - we’re working on a website to show support for her and raise money for the family, and I’ve had numerous Web 2.0-related organizations offer to dedicate funds in their name. The support and interest in helping has been amazing so far. For now my suggestion would be to contact Phil directly to donate money in the more immediate term - I will try to set up a fund as soon as we’re able to. There are many expenses that they are unable to avoid now and I’m sure they can use all the help they can get (they are checked into the hospital now, so I’m sure things like just paying for food at the hospital restaurants is much appreciated).

In the meantime, I’ve set up a FriendFeed Room here that even if you’re not on FriendFeed, you should be able to subscribe to via rss and get updates on the situation. I’m trying to share everything I see from Phil there, including his Twitter posts, blog posts, Adria (his wife)’s blog posts, and his Flickr photo uploads. If you are a member of FriendFeed feel free to leave your comments there or on his or his wife’s blogs, where they seem to be documenting the process.

For those unaware, my Grandmother died from Cancer, my Aunt is fighting it, and seems to be surviving it, and my Uncle died from Cancer. My Grandfather is a Cancer survivor. Things like this hit home for me. Phil says Serenity has the type of Leukemia that has an 80% survival rate (the “good” kind, as he puts it) - however we need to make it easy for them to focus on her and give her 100% of that 80% to survive! Please stay tuned and I’ll post more here as we get organized. If you’d like to help out in any way please let me know and we’ll find a way to put you to good use.

In the meantime, please blog, retweet, or share with all you can to send support and encouragement their way!

I was made aware via Twitter of all places today that Kirk Yuhnke, a reporter for Utah’s Fox 13 News morning show, has joined Twitter. They did a feature about Twitter, demoing it for Dan and Kerri (couldn’t find a link to the Morning Show on MyFoxUtah!) and showing live on the air how it works. You can see the post he made on the air here.

Looking at his Tweets, it looks as though Kirk has been using Twitter for at least a few days - I am curious what introduced him to Twitter. Anyway, it’s very refreshing to see more Old Media reporters and news people embracing Twitter as a tool to both receive and report the news. I think Kirk will realize very fast that Twitter’s more than just an addicting little thing to report statuses on - Twitter’s “the world’s largest conversation” (I tweeted that - wish Twitter archived Tweets for longer), and because of that, you’re able to get into everyone’s lives, receive news as it happens, and report it as it happens.

Kirk, in case you happen to read, here are some tips I’d love to give you as a reporter that I think you’ll really enjoy:

• Follow @newmediajim. Jim Long, a camera man for NBC News’s Presidential detail is one of the early users of Twitter. He has reported while on trips to Iraq, world summits, and basically anywhere the President goes. You get the news, as it happens - he’s the essence of one reason Twitter is so popular.
• Today, type “track san diego explosion” into Twitter. Soon, if you have notifications turned on in your Twitter settings, you’ll be receiving new notifications either via your cell phone or IM (depending on your user preferences) on everyone living in San Diego talking about the explosion at the downtown Hilton in San Diego.
• Use Tweetscan. Go to http://tweetscan.com and search for recent news you are tracking - do a search for “wii fit” and find a record of everyone trying out the Wii Fit. Do a search for “KirkYuhnke” and find out about all the people like me that are talking about you. As a reporter, this will be invaluable to use!
• Add 40404 to your Cell Phone. Be sure to add 40404 and set the name to “Twitter” on your cell phone. Then send a message to that address book entry. Now, imagine you’re the reporter on the scene at midnight at a local explosion and Fox 13 News has decided to go off the air and report it in the morning (true story!). You can live-report the event, all via Twitter, and those viewers all yelling at their screen asking what the explosion was can get up-to-the-minute updates on the Explosion happening. Not just that, but those outside of Utah following you can find out what’s happening! (I had about 5 people from outside of Utah trying to come to me after the south provo plant explosion a few months ago wanting the latest news about it, and I had nothing to give them!)
• Check out Twhirl. As a big news reporter, everyone will want to follow you on Twitter, and you’ll be quite a popular guy, both in and out of Utah! Here’s what I do: I follow everyone that follows me (unless they are outright spammers) - this allows them to direct message me if they need to (Twitter only allows those you are following to DM you), and shows that I have an interest in them as well. It’s courtesy, in my opinion. Now, install Twhirl on your computer, and use that to skim through the messages of all those you follow - you don’t have to read every single one, but at least you’ll have a good overview of what’s happening in the world.

  Now, for those nearest and dearest to you that you want to follow and pay attention to, turn on notifications for those people. Leave notifications for all the others off. Now, all those that you want to pay attention to will go to either your cell phone or IM client (depending on your Twitter preferences), and you won’t miss any of the important stuff. I should also mention that with notifications turned on, both @replies and direct messages will go to either your cell phone or IM client as well. This ensures you get all the important stuff.

• Use SocialToo.com. Okay, this is a little shameless plug on my part, but it’s one of the only services of its kind out there. When you sign up at http://socialtoo.com/registration and provide your Twitter credentials, it will automatically start following those people that follow you, for you. Not just that, but you can blacklist users you don’t want it to follow, and even leave a message for new followers (that features actually slightly broken right now, but you get the point). This will allow you to use the technique I mention above.
• Check out my post on ways to change the world using Twitter. I track the term “earthquake” as one of the terms I track, and recently there was a 4.0+ earthquake in London. I started receiving an influx of Twitters from people experiencing that Earthquake before it was even reported on USGS! Robert Scoble also does this, and recently he reported about learning of the recent China Earthquake before even USGS reported. Twitter has power in this way.

So Kirk, I think I speak for all of Twitter when I say, “welcome to the conversation!” Keep talking - we’d love to see what we can do to help you out. Hey, maybe we’ll even invite you to a “Tweetup” some time.

For those that would like to follow Kirk, he goes by @kirkyuhnke on Twitter.

Note that I’m not going to provide any links to the mentioned content here - you can go research yourself. Unlike Wikileaks, I respect others’ copyright.

One thing you may notice on this blog is that while I rarely pipe in with religious thoughts and my own personal religious beliefs (although I used to quite often), I will not hesitate to step in when a Social Media-related religious event occurs. An interesting Groundswell is happening today between the Headquarters of my Faith, and the controversial anonymous sharing site, Wikileaks. However, I don’t think it’s occurring in the way people think it is.

This morning on Slashdot you may have seen an article about the Mormon Church (or “The Church of Jesus Christ of Latter-day Saints“, which is the Official name of the Church) sending a Cease and Desist to Wikileaks for posting links to a Copyrighted, yet old version (1999) of the Church’s “General Handbook of Instructions” for others to freely download.

I don’t understand why this is news. Having been in LDS Bishoprics before as a Clerk and Executive Secretary, I am very familiar with this manual. It is simply a guide for leaders of the Church to know how to council and guide members of the Church, and according to my understanding, NOT (fully) DOCTRINE. It is simply a Policy manual, and while Bishops and other Leaders of the church may follow its council, in the end they are left up to their own judgement (encouraged by the Church “to follow the promptings of the Spirit”) to decide how to handle matters in the Church. The Church considers the Bible, Book of Mormon, Doctrine and Covenants, and Perl of Great Price to be the Official Doctrine of the Church.

The Mormon Church is simply requesting Wikileaks remove the content because it is their own IP, not Wikileaks, and they are removing it as they would any other Church-owned and copyrighted document. Wikileaks and other sites are also portraying the contents of the manual as though it is doctrine for the general membership of the Mormon church, when in reality it was only intended as a guide for Leaders in the first place. The Mormon church has to protect the dissemination of false information as well.

In Charlene Li’s and Josh Bernoff’s book, Groundswell, she starts out with an example that happened last year on Digg.com where a user shared a blog post about how the HD-DVD Encryption standard had been broken. AACS LA quickly sent a cease and desist to Digg.com and the Digg.com founders promptly removed the link. Before Digg knew it, their own users began to backlash against them, occupying the entire front page of Digg with copies of the HD DVD encryption algorithm. Digg had a Groundswell of its own between its own users and it knew it had to do something. What did they do? They listened to their users and put the link back up, stating they would go down fighting rather than ignore their users.

I think with the post on SlashDot this morning some people may be thinking (and some hoping) a similar Groundswell is going to occur with the Mormon Church. Those that think so will be pleasantly surprised - there’s a difference between a Groundswell of your own members and those outside of your membership talking about you. How do you handle a Groundswell of people outside of your customer-base/user-base/member-base? You get in the conversation!

I want to share with you a video from Elder Russell M. Ballard, a member of The Church of Jesus Christ of Latter-day Saints Quorum of 12 Apostles - religious or not, I’d like to encourage you to read this not just from a religious perspective, but also a business perspective and how you can disseminate correct information about your business:

The Church of Jesus Christ of Latter-day Saints is getting in the Groundswell through its own members. They encourage their members to blog, Twitter, get on Facebook, and clarify misconceptions. The Mormon Church will overcome this Groundswell (if you can even call it one) via its own membership, correcting misinformation Socially rather than through news releases and other means and letting the general media and blogosphere say what it believes. They have a Youtube channel here. They are on Twitter. They have a Facebook Page.

I encourage other churches and even businesses to take this response - there is a lot that can be applied from a religious, or even non-religious perspective from this. When you get your own followers of any business, brand, or religion to spread correct information about your brand it can overcome any misinformation spread about it.

Wikileaks is wrong in this case - they are sharing copyrighted information, not owned by themselves, and without the permission of the owner. The LDS Church isn’t going after them because the shared links are “secret”, but rather it is copyrighted material, and Wikileaks does not have permission to share it! As a book author and software developer I don’t want people using my content without my permission (which I’m generally pretty relaxed on in my personally owned content). Why would I want Wikileaks sharing the content I personally own on their site let alone others?

I’ve written before on the power of community and how Social Networks are bringing back the days of the small community within a large world. That’s why I was happy to hear in a recent interview I had with Erin MacLeod of the Toronto Star that BJ Fogg, Professor at Stanford, and teacher of the “Psychology of Facebook” class seemed to be on the same track (Fogg is also author of an excellent book on technology and marketing called “Persuasive Technology“). From the Toronto Star article,

“If you look at the history of civilization, you’re part of a community and as you grow up you stay connected with a community and those past lives and past friends,” Fogg says. “So maybe in some ways Facebook is bringing back what humans have lived with for thousands of years, a persistence of identity and relationships for decades.”

I agree wholeheartedly with Fogg. In the article I mention that it goes even further beyond that though. Technology always adds another layer to something that previously existed in a lesser form. With Social Networks, technology is simply bringing together a massive world of people into a small community-type atmosphere, but at the same time allowing a layer of privacy, giving users control over what that small community sees, and does not see.

It’s true that you will need to be more careful in the future with what you reveal on Social Networks, but the power of these Social Networks is that there are controls in place already to prevent information from getting out. Facebook has friends lists, privacy features, and flags you can enable and disable to control what elements are revealed to what people. You’ll find similar elements in other networks. I imagine even in Twitter (which I argue isn’t necessarily a “Social Network”, but rather a communications platform for Social Networks of people) will develop methods to segregate your friends and communicate only to whom you want.

At the same time, I feel we are becoming more forgiving of one another. We recognize through these mediums that we are all human, with flaws and imperfections, and that’s okay. Social Networks have power to make the world a better place.

Check out Fogg’s Psychology of Facebook class on Facebook here - he Ustreams it live every week!

Beth Kanter and I met over at Graphing Social Patterns this year. I was running late to the lunch and happened to sit down at a table I saw Rodney Rumford at. I introduced myself and Beth happened to be at the table. She asked if she could give a book away on her blog, and interviewed me briefly. She posted a great review of the book today (yes, that’s my big head in the close-up!), and announced the free giveaway of “I’m On Facebook–Now What???”.

Learn more about Beth and ways to “Change the World” using Facebook on FacebookAdvice.com…