I’ve been analyzing various Social Applications Analytics tools lately, and have recently stumbled upon Sometrics. Sometrics handles full Analytics for your Facebook, Bebo, and MySpace applications, and will actually utilize the Facebook API to retrieve demographic info about those visiting your Application. As I examine the other Analytics solutions for Facebook and other Social Network Applications, I’ll try to post my findings of their strengths and weaknesses here, OpenSocialNow, and FacebookAdvice.com. If you’re not a techie, you may want to skip the next part, or forward it onto your IT department.

One thing I noticed about Sometrics is it seems to only provide code to paste on your Application pages for PHP, Ruby, and ASP.net. The code they provide is relatively simple, but in case you’re wondering how to do it in Perl, here is how I did it in Template Toolkit under Catalyst on Perl:

Enter this on all Application pages (I do it in my “footer” file):


[% IF Catalyst.request.param("installed") %]

<fb:iframe width=’1′ height=’0′ frameborder=’0′ src=”http://halo.sometrics.com/fb_tracer.html?src=fb&installed=1&session=%7B%22session_key%22%3A%22[% Catalyst.request.param("fb_sig_session_key") %]%22%2C%22uid%22%3A[% Catalyst.request.param("fb_sig_user") %]%2C%22expires%22%3A0%2C%22secret%22%3A%22%22%7D&t=[% date.now %]“></fb:iframe>

[% ELSE %]

<fb:iframe width=’1′ height=’0′ frameborder=’0′ src=”http://halo.sometrics.com/fb_tracer.html?src=fb&session=%7B%22session_key%22%3A%22[% Catalyst.request.param("fb_sig_session_key") %]%22%2C%22uid%22%3A[% Catalyst.request.param("fb_sig_user") %]%2C%22expires%22%3A0%2C%22secret%22%3A%22%22%7D&t=[% date.now %]“></fb:iframe>

[% END %]


Then add this in the “post-remove url” subroutine for your Applicaiton (or create one and add the URL in your App’s config):

=head2 remove

  Page that handles App removal

=cut

sub remove : Local {

  my ( $self, $c ) = @_;

  if ($c->req->param(”fb_sig_uninstall”)) {

    $c->res->redirect(qq{http://halo.sometrics.com/met.gif?a=u&app=}.$c->req->param(”fb_sig_api_key”).qq{&uid=}.$c->req->param(”fb_sig_user”).qq{&age=&sex=&city=&state=&country=&friend=&src=fb});

    $c->detach();

  }

  return;

}