• @octalmage - I’m not sure we’ll cover that. It will be up to the reader to decide if it is better or not. #
• @octalmage, Our main purpose for the book will be to show how Facebook can be used as a tool in business, personal life, and your career #
• @biznickman, that’s where I disagree. The LinkedIn platform has way more potential for a real business plan and money than MySpace #
• @biznickman, LinkedIn has much more potential for b2b models, which is where the real money is. MySpace will target more b2c models. #
• which do you like better - my new profile pic, or my segway pic? #
• Anyone have Guitar Hero 3 for the 360? I need 2 guitars and one game for the Utah Social Media Dev Garage meeting tomorrow. #
• Google has asked me to guest-blog about the Social Media Dev Garage tomorrow on their Google Code Updates blog: http://snurl.com/1v2lf #
• @Merk it will be here: http://snurl.com/1v2lk - it’s at the 12 Horses Offices. You can find more info about the event here: http://snur … #
• @Merk, uh, the event info is here (not sure if that came through): http://snurl.com/1v2lm #
• Don’t forget the Utah Social Media Dev Garage tomorrow evening!: Utah Facebook Developer, Facebook Developer, Social Media Developer, Ut … #
• lol - let me try that again, posted keywords to the blog post instead… #
• Don’t forget the Utah Social Media Dev Garage tomorrow evening!: http://snurl.com/1v2p9 #
• @windley thanks! That’s kind of what I was wondering. I think I might just Photoshop the segway pic to be a little closer. #
• eating leftover gaeng sappharot (Thai pineapple curry), super spicy, like I like it #
• Anyone know if it’s possible to do a search by gmail contacts in MySpace? I can search by yahoo and aol, but not gmail for some reason. #
• installing OpenAds on Holy Rolls #
• very excited about the hype that is buzzing around the book @jasonalba and I are doing on Facebook #
• @biznickman we would love a contribution from you. I’ll email you about it. #
• @jeffbarr welcome! We’ll see you tonight! #
• sending my first fax through CallWave - nice service, just wish I could send multiple documents in one transmission. #
• Check out the new Utah Social Media Developers Garage logo Facebook did for us!: http://snurl.com/1v4hf #
• @liotus, I also have the .psd and .ai files for it, so we’ll modify it to be just "Social Media Developers" when we use outside of FB #
• Last reminder - Utah Facebook dev garage tonight at 7pm at 12 Horses office. @jeffbarr is in town and speaking! #

Powered by Twitter Tools.

• My kids have been watching "The Star Wars Holiday Special" non-stop all weekend - they love that Chewbaka has a family! #
• LinkedIn launches platform - this is *big*: http://tinyurl.com/yrv3a5 #
• Nick O’Neill from AllFacebook and I are starting to disagree more and more - he doesn’t see a LinkedIn platform as big. I think it’s huge! #
• @mediajoltz I’m confused is it a boy or a girl??? #
• @octalmage yes its similar, but targeted towards business - much better to build a bus model on IMO #
• Getting profile pic taken for the book #

Powered by Twitter Tools.

I just wanted to remind everyone that the Utah Social Media Developers Garage will be tomorrow, December 11, at 7pm at the Twelve Horses offices in Draper, Utah. We will have the privilege of hearing from Jeff Barr, evangelist for Amazon Web Services who is traveling all the way from Seattle, about how Amazon AWS has been utilized in Social environments. After Jeff’s talk, we will be having a round-table discussion, where I would love to talk more about Google’s OpenSocial, and any other Facebook developments that have occured over the past month. Following the discussion we’ll get a tournament of Xbox 360 Dance Dance Revolution, Halo 3, and possibly Guitar Hero 3 going. Bungee Labs has offered to offer the snacks and drinks for the event. This should be our biggest event yet, so be sure to mark your calendars, and invite your coworkers!

We’d again like to thank Twelve Horses for hosting the event, and Bungee Labs for providing the food. Of course, I also need to make a shameless plug for my Social Media development and consulting company, currently called SNAPlic8 (we’re debating on our name still), who is organizing the event. The first 18 people in the door will get a cool Google-provided Google Code notebook to take notes in. We’ll look forward to seeing you there!

If you’re wondering where Twelve Horses is located, their address is:

13961 Minuteman Dr, Draper, UT 84020

View Larger Map

Basically, it’s off Bangerter on the East-side feeder that parallels I-15. The Twelve Horses office is located in a series of three buildings, in the middle building. Their office is on the left on the first floor, right as you walk in.

Dave Bascom, of SEO.com, and also a good friend of mine, recently reminded me through a blog post of his about Danny Sullivan’s Whiteboard Daily Search Cast where he criticized Facebook ads as a “revolution”. Danny goes on to say that because search ads are being “requested” by the user, search engine advertising is much more of a revolution than that of Facebook advertising.

I respectfully disagree with Danny here. I think Danny is getting his terms confused. While SEO is the process of me getting what I have requested, search engine advertising is not that case. Advertisers on search engines do not know who I am and therefore cannot detect the best ads to send my way. Because of this, it is extremely easy for advertisers to get what I am truly looking for wrong, and especially hard to convince me that I should buy their product. Advertisers only know what I’m searching for - not who I am, not who my friends are, and therefore what search engines can deliver is extremely basic. Search Engine advertisers (note I’m not saying SEO here) are still pushing ads to me, many of which are not what I want to receive.

Facebook, on the other hand, is a search engine’s biggest competitor in the ad space. Facebook, in essence, has on top of the existing internet, created a personal internet for others to use, associate with friends, purchase from retailers, do business, you name it. People remain on Facebook (and other social networks) because it is where their friends and family are. Facebook knows these relationships, these interactions, and all about who you are and what you are looking for. Therefore, all Facebook needs to do is give a basis for businesses to do business on top of their “personal internet”, and now all users have to do is search within Facebook and they can get way better search results than a normal search engine could ever give you. Facebook has done this with their platform. They’ve done this with their “Facebook Pages”, and they’ve also done this through Beacon.

Now, add to that the ability for advertisers to convince your friends to tell you about your product. Danny, it’s not about getting into “the conversation”. Facebook isn’t just a “conversation” - I use Twitter for that. Facebook is a lifestyle - it’s a way of living. It’s not about someone, even a friend entering the conversation and saying, “hey - do you want a new iPod?” It’s about me and my friends talking about what we’re getting for Christmas, and one of my friends knows I’m looking for an iPod, and tells me about a cool deal on iPods he discovered. Facebook is not an interruption - it’s a natural evolvement of life. Well-placed ads in Facebook are those that Friends tell other friends about. They’re about me seeing what my friends are doing, and realizing - hey, my friend just shopped at Fandango (hi Phil!), maybe I should shop there too!

I am going to be blogging here really soon about a term I call Social Network Optimization (there’s also a chapter in my book), or SNO. While SEO is all about defining your place in a linked relationship between websites, SNO adds a layer to that by defining your place in a linked relationship between real people. You’ll start seeing more and more SNO as social networking becomes more and more used. Is SEO dead? I don’t think so - a good company will need to find ways to utilize both techniques to place themselves optimally on the web. SEO could eventually evolve more and more into SNO, but SEO I think will always be around in some form.

SNO and Facebook ads are the new revolution. Viral and Permissions marketing is here to stay my friends - Danny, I’m sorry, but I think you’re wrong on this one.

I think it’s blatently evident that I, Jesse Stay am on Facebook. Now what???

Actually, that’s exactly what. For the past few weeks I have been mentioning on Twitter that I have been working on a “super secret project”. That project is actually a book that I am writing with Jason Alba, founder of JibberJobber.com, and author of I’m in LinkedIn — Now What???. Jason and I are both excited as to the potential for this book to get people excited to use Facebook.

In a slight change from my direction of being a Facebook developer, I am going to use this expertise to give non-developers and business people a new insight on Facebook, and how Facebook could indeed be used for the average Joe, or even in a business sense. I get the question all the time, “Why should I be on Facebook?” This book will answer that question, and more. I’ll write about things like privacy issues, and a new term, which I’ll blog about later, “Social Network Optimization”, which I see as a layer on top of what SEO can do for you.

Jason’s expertise in the job market and what job hunters and seekers, as well as businesses themselves are looking for brings a unique view into how people seeking to use Facebook as a tool can find value. I’m excited to have Jason’s help, and previous experience in authorship on this book. I think Jason’s a smart guy.

If you have any input or suggestions on what you would like to see in the book, or things you like or dislike about Facebook, including tips and tricks, and would like to have an excerpt credited to you in the book, please contact me. Like in Jason’s “I’m on LinkedIn, Now What???” I’m very interested in having lots of quotes from every day Facebook users and how they like to use Facebook.

If you are a blogger, in the media, or have expertise in the area we are very interested in Endorsements and reviews as well. Contact me or Jason and we can send you a pre-edit copy of the book for you to look through, give input, and review before it gets published. We’ll publish the best endorsements and reviews. Please let me know if you have any further suggestions on how to spread the word.

We’re hoping to release the book to readers around January, making it one of the first books on the topic of Facebook to be sold thus far.