How Apple Can Beat the Hackers and Please Their Customers at the Same Time
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Apple - are you listening? I’ve got a tip for you that I’m pretty sure could very well be a solution to all your woes. Ars Technica today released new information about Apple’s new SDK and how they will continue to be web based. The article mentions the updates will be “released soon”. I actually like this idea - I see the future of operating systems as web-based, and Apple IMO is on the right track, making the AJAX SDK much more similar to what you could do with a normal SDK.
Apple - you’re on to something here with this update to be released soon after the last update - stay agile! Steve Jobs mentioned fighting the iPhone hackers was a “cat and mouse game.” He then followed it with, “I don’t know if we’re the cat or the mouse”. Apple - the object is to stay the mouse, constantly having to be chased by the cat. So long as you’re the mouse, the hackers will never keep up.
How do you become the mouse? Constantly release updates, faster than the hackers can keep up! Release new feature after new feature. Keep giving your customers more - they’re hungry for it! I guarantee you Apple, if you can keep your customers satisfied with lots and lots of new, cool stuff, they’ll ignore that their phones can’t be hacked until that stupid relationship you have with AT&T expires and you can truly allow your phone on multiple networks.
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Are you kidding me? You actually believe the hackers are in the wrong, here? How would you feel if you went to your local Ford dealership, and bought a new car, but they told you that you're not allowed to put in a new stereo, you can't adjust the seat, and you can't even open the hood. In fact, the only thing you're allowed to change on it is filling up the gas tank. Would that seem right to you? After all, you bought the car: it belongs to you. Who are they to say how you can and can't use it?
That's essentially what Apple has done with the iPhone. They've sold you a device that you can only use within the narrow parameters that they've given. "Hacking" the iPhone is not illegal, and certainly not immoral. All the hackers have done is try to make the phone usable in a way that pleases them.
Really, the solution is to not buy an iPhone, but unfortunately, there aren't any other smartphones yet that have the feature set for that price. The Linux-based GTA02, which will hopefully come out this month comes extremely close, and actively encourages REAL third-party apps (not just crappy web-based Javascript ones you can view in Safari), and works on any GSM network. Unfortunately, it'll be a couple hundred dollars more than the iPhone.
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Dan,
Where are you getting that I think the hackers are in the wrong? You should really read my blog more. I'm simply providing a solution to Apple that I think could work for them. It wouldn't please the hackers, I agree - I hacked my phone too. It wouldn't please me either, but for the majority of their customers, it would please them - Apple's having a hard enough time just pleasing their regular, non-hacker customers lately.
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