As brands decide what platforms they will invest their marketing budget in, too many are skipping out on Twitter. However, if you want your brand to have international reach and influence, this platform is still where you need to be.

Here’s a few facts:

  • Twitter is used by 276 government leaders across 178 countries, and represents 92% of the United Nations, states a “Twiplomacy” study by Burson-Marsteller.
  • Pope Francis takes the lead on Twitter with a combined total of 33,716,301 followers. Second place goes to United States President Donald Trump (30,133,036 followers). The third runner-up is Indian Prime Minister Narendra Modi (30,058,659 followers).
  • Facebook comes in second for the most popular social channel for world leaders