Although social media is an invaluable marketing tool, it is still very misunderstood. These misunderstandings can lead to some very costly mistakes- for both your budget and your brand as a whole.

Honestly, most of these mistakes could happen to anyone, and is often simply a result of not knowing how to best utilize social media for marketing.

For the sake of your brand and social media presence, please take a good look at these seven social media mistakes you must avoid making:

  1. Assuming social media marketing as a whole can be “free”
  2. Investing your time and  budget on the wrong platforms and tools
  3. Targeting the wrong audience through faulty research
  4. Putting your social media in the hands of a nonprofessional
  5. Growing, but not maintaining, your audience
  6. Talking about yourself, or what you’re selling too much
  7. Ignoring the feedback and responses of your audience

For more information, see the original article at prdaily.com