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Which Social Media Platform Would Work Best For Your Business?

With so many social media platforms to choose from, and likely a limited budget, its vital that one invests their time and what money they have into the most effective platform. Let’s explore the top 6 social media channels and, based on the information provided, you can determine which one’s audience will engage the most with your brand!

 

 

Facebook

 

How many are using it?

Just hit 2 billion active users, and by far the most popular social media platform. Although more youth are flocking to newer platforms such as Snapchat and Instagram, Facebook is still in the lead with 82% of 18-29 year olds using it!

Demographics

Everyone. Literally everyone. This is why targeting ads and defining your audience within your marketing strategy is vital.

Best Approach?

Best for building brand reputation and consumer loyalty. Keep content engagement-focused.

Frequency

Post about twice a day

 

 

Twitter

 

How many are using it?

Twitter has about 750 million members!

Demographics

There are Twitter users all across the board, however it is most popular among adults who are 18-29 years of age.

Best Approach?

Keep content short, easy-to-read, and eye-catching!

Frequency

Tweet about four times a day

 

 

LinkedIn

 

How many are using it?

Linkedin has about 450 million members!

Demographics

Linkedin users are anywhere from 18 to 75, but are more likely to be those with higher education.

Best Approach?

Short sweet content that will promote leads. Professional advice on how to achieve success is the name of the game!

Frequency

Try to post about 3 times a week!

For information on other platforms such as Pinterest, Instagram, and Snapchat, see the full article at theeword.co.uk