Stay N Alive

Social Media Marketing Isn’t Dead, Here’s Why

Concern about whether or not social media is working has been on the rise ever since recent reports revealed that Snapchat was losing subscribers and that Twitter wasn’t keeping its conversation appeal. On top of this, only 19% of B2B buyers said that social media played a part in their conversion.

Yet,  78% of companies have  invested in social media teams, and businesses have reported a 700% increase in sales from social media!

Here are a few key reasons why social media can’t be put on the back-burner:

1. Social Media Reaches A Worldwide Audience

To do this, you must:

2. Social Media Lets You Directly Engage With Customers

Sales content alone is not enough, you must engage with your audience.By posting engaging content that appeals to their interests, you will:

3. Social Media Gives Valuable Insight, Turning Leads Into Customers

To do this, you must:

4. Social Media Increases Website Traffic

To do this, you must:

 

For the full article, visit entrepreneur.com

(Image credit: erhui1979 | Getty Images)