Although social media gives you the opportunity to market on a global scale, there is also a great deal of value in keeping a focus on your local audience (meaning, those who are within proximity of your business). Did you know that 88 percent of your potential consumers trust local reviews just as much as they do the recommendations they are given in person? 

Because your business is closer, your brand naturally becomes more relevant to your local audience. However keeping a balance between your local and international marketing can be a challenge.

Here are a few tips:

1. Don’t Forget Your Smaller Clients

FB users engage with local pages three to four times more than with global pages. For this reason, local pages grow at twice the rate! You will create a greater influence within those in your area, don’t take them for granted!

2. Stay Authentic

Empathy and personality posts go a long way in marketing, especially on a local scale. Be anxiously engaged in the concerns that are shared within the followers of your area.

3. Keep Communication Constant

Acknowledge your local customers often for what they do to keep you in business! Answer their messages within one hour, and address conflicts or complaints instantly. Word will spread like wildfire in your tiny community if you don’t address issues in a timely and appropriate manner.

For more information, visit chiefmarketer.com