In today’s world, ecommerce is only growing. Retailers such as Wet Seal have had to close their doors as more and more flock to the internet market to purchase clothing and other products.

For this and many other reasons, social media marketing has become vital. According to a study by the Pew Research Center, 70 percent of adults are on Facebook. Not to mention, 70 percent of these users log in daily- and these numbers are only growing. Mark Zuckerberg himself has even been advocating to provide free internet use for third world countries.

Social networks are also evolving with new features and tools to grow the presence of your brand.

Here’s a few ways you can take action:

  1. Choose platforms based on your target audience
  2. Utilize quality content in representing your business
  3. Involve your customers and their purchases in your social media
  4. Practice community-building as you grow your audience

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