Besides videos, memes have been king of content on social media for quite awhile now. However, its hard to know whether or not they would be appropriate for your business. Would using them be funny and engaging, or appear unprofessional? When it comes to memes for business pages, the results generally range from successful to catastrophic.

If you want to know whether or not you should use memes for your social media business pages, here are a few things to consider:

  • What’s your target audience? Memes generally work best for younger, nonprofessional audiences.
  • Do you know the meaning behind the meme? Is the given meme commonly used for something sarcastic, offensive, or inappropriate? If you don’t know the common theme behind a popular meme, don’t use it!
  • Is this meme still relevant? Some remain evergreen, others are no longer popular and outdated.
  • Does your meme look too much like an ad? Memes are meant to be funny or invoke an emotion. Keep any promotional messages to the written text of the post.

Learn more at lifehacker.com