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6 Tips For Running Your Best Social Media Influencer Marketing Campaign

Part of the By A Wall series.

Did you know that businesses that run influencer marketing campaigns have gained a 37% better retention rate? A Forrester report revealed that 80 percent of all B2C and B2B purchases involve recommendations through word-of-mouth influence!

If you want success in social media influencer marketing, here are a few tips to utilize:

Target Your Audience
Set Goals
Let The Influencer Woo Their Audience
Don’t Always Go For The Most “Popular”
Collect Analytics As You Go

For more details, see the original post on forbes.com