First, let’s get one thing straight: Campaigns are your fastest route for increasing social media engagement. That’s why it seems like every major brand out there is launching one! Although there may be many publicized “reasons” to run these campaigns, such as a celebration, product launch, etc., the main goal in mind is always to get the brand out there and engage potential customers/clients/donors.

Thus, here are 5 tips to run said campaign that you can’t go without:

  1. Set (measurable) goals!
  2. Target audience, and choose social channels accordingly!
  3. Engage with your participants, and share how they are getting involved!
  4. Be consistent with your content.
  5. Measure and modify your campaign as you go!

For more details, see the full post on entrepreneur.com