Facebook will be paying publishers to produce videos so they can promote their new ad products!

Testing for mid-roll Facebook ads began last fall, and then earlier this year.

Produced videos will have to be at least 90 seconds long, so that at least one ad can be dropped in the middle of play. Live videos will have to be at least 6 minutes long.

For more information, visit recode.net (photo source: pdevice.com)