Facebook Quietly Launches Ads API for ALL Developers

Some amazing things have been announced at Facebook’s annual developer conference, F8, going on yesterday and today in San Francisco. From new apps for Facebook Messenger, to a platform for Internet of Things, to one of the most amazing explanations of the value of virtual reality I’ve ever seen, Facebook has by far made up for last year’s F8, which I suggested was a bit uninteresting. But one thing went unannounced that I think bears merit, and I discovered it within their “Developers Garage” here at the conference as I was talking to people working for Facebook at the various booths. That was the launch of Facebook’s advertising API to all developers, making the entire API public.

Up until “recently”, as Facebook reps weren’t able to give me a specific date that it went live, you used to have to apply to access Facebook’s ads API through a very hard-to-find form on the Facebook Developers website. Now, in a very prominent location, Facebook has released a “Marketing APIs” section of their developers website, allowing any developer that needs it to access Insights data, custom audience creation and access, access to a business’s pages and assets, along with the ability to create and access ads on behalf of a business. According to Facebook they released them recently but there is no blog post or official announcement about the release.

To get started with the Facebook Ads API, developers just need to create an app and under “Advanced” within the app settings, set an ad account ID to associate ads with. Then, developers have access to a slew of API calls they can use to retrieve an ad account’s ads, create and modify custom audiences, and even create and target new ads to new audiences in very custom ways. I often use this for my clients to integrate and custom target ads to very specific users that are visiting certain parts of their websites or mobile apps.

Typically, while a developer may be able to code an app like this, they likely won’t know how beneficial this feature can be to a business, which may be why Facebook did not make a big announcement about the feature. Knowing these things can be automated is something critical for marketing organizations to get to know and understand, and one reason I always suggest the more technical elements of marketing orgs visit conferences like F8. These tools Facebook just launched are extremely valuable and can be the key to, with a small update, allowing orgs to have that extra edge against their competitors.

So if you haven’t tried it out yet hop on over to Facebook’s Marketing APIs in their developer documentation and start learning what you can do. To me, this is one of the most valuable and most major announcements to come out of the Facebook F8 developer conference and it wasn’t even announced from the stage. I’m kind of okay with being one of the “few” that knows about it though!

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jessestay

Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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