Growth Hacking: How to Know Who Has Viewed Your Facebook Profile

I shared earlier a method I came up with that allows you to target the subscribers (now called just “followers”) of a public profile on Facebook (you know, the profiles with the “follow” button like mine at facebook.com/stay – not to be confused with a business page). It turns out that you can also use this to not just target ads to, but learn about the subscribers of those profiles as well. For instance, I can tell the approximate salary ranges of my followers on Facebook. Let me share how.

If you go to my previous article on the topic, I show you how to create a list of the subscribers of a profile. The same can be done for the friends of a profile, the attendees of an event, members of a group, and many more “groups” of people if you know what you’re doing – do some research of what data is available (I have a book that can help), if you want to dive deeper. Go ahead and create this list, and then go to Facebook’s Power Editor where you would have created your ad targeting these people.

Previously I only talked about targeting ads to these people. You can actually get very specific in targeting only sub-groups of these followers, allowing for much more targeted ads in the process. But you can also use Facebook’s Power Editor to just learn more about your audience. This can be a great way to know what types of things the audiences of individual profiles in your brand are interested in.

For instance, if I go the Partner Categories (under “Audience” when creating or editing a new ad in Power Editor), and select “Acxiom”, then “Personal Finance”, and then “Income”, I can select any income range. If I select the $100,000-$125,000 range, in the right column it tells me an approximate number of people amongst my followers that are in that range. As you can see, the majority of my audience makes less than $100,000! If I were representing a brand, this would tell me how to price any products I sell to my audience of followers.

You can segment it any way you want at this point, just as you would a typical Facebook Page. Find out how many of a public profile’s followers/friends buy baby products. Find out how many of a public profile’s followers/friends are Republican/Democrat/Independent/etc. Then if you follow the advice in my previous article you can target ads to these individuals!

Okay, I fooled you a bit with the title and you can’t really tell who’s viewed the profile, but you can tell at least anonymously those viewers that have clicked the “subscribe” button on your profile, or learn more information about the friends of any profile on Facebook. For brands with influencers representing them as public Facebook profiles, this can be a very useful way for those brands to allow those influencers to keep a personal profile without having to have a duplicate Facebook Page.

Previously, I showed you how to create ads using this method. The cool thing with Facebook ads is you don’t have to create ads to get benefit. The ads interface itself, and in particular Facebook’s Power Editor, is a great learning tool to get approximations of an audience, and to learn more about who you should be targeting and how to target better – use this to your advantage as a brand as you engage your employees to use Facebook more as ambassadors for your company (through tools such as EveryoneSocial). Then use ads, and your own products to prove those theories.

Have another good use of this? Share in the comments!

Let me help your brand! These little “Growth Hacks” are the core of our business, and how we excel against other marketers and firms in this space. If you want to get an advantage against your competition that other marketers can’t touch, send an email to jesse@staynalive.com!

Oh, and like what you see here? Did it help your marketing strategy? Please consider sending donations to paypal@staynalive.com (Paypal), or send me Bitcoin!:

Address: 19AdCAbjshRuEFhx4py1Ny7i48s1d6RFi

Published by

jessestay

Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

0 thoughts on “Growth Hacking: How to Know Who Has Viewed Your Facebook Profile”

  1. Don't about this. Someone who I used to talk to a lot and whose profile I visited frequently was at the top of my InitialFriendsChatList. We had a falling out and stopped talking and he moved down to about 4th place. That's where he was all last week (and the week before that and probably for some time before that, as well). I have not chatted with him or visited his profile even once, but I do have reason to believe that he may have visited mine. Today, he is suddenly in the first position again. He didn't get there because of anything I did, that's for sure.

  2. You are welcome to the wonder land of hacks, want to know how to hack an ATM MACHINE OR BANK ACCOUNT?
    You can hack and break into a bank's security without carrying guns or any weapon.

    HOW IS THIS POSSIBLE

    First of all, we have to learn about the manual hacking of ATM MACHINES AND BANKING ACCOUNTS before introducing the software.

    HOW THE ATM MACHINE WORKS

    If you have been to the bank, you find out that the money in the ATM MACHINE is being filled right inside the house where the machine is built with enough security.

    To hack this machine manually, get an ATM card, wether valid or not, as long as it can freely enter into the machine. Then get a candle, light the candle and use the wax to cover the panel on the ATM CARD, covering that panel will make the card look defualt to the machine.

    Now, go to any Bank near you and try this trick, but if you are caught, thats your own wella ooh! not mine. When you get to the machine, insert the card and enter a default pin which is 0000. Done that? Wait and see the action. The atm machine will dispense cash. But some times the machine would say card not smart or it would just eject your card. The reasons is because some atm machines are upgraded while others are not.

    HOW DO I KNOW AN UPGRADED MACHINE
    For you to know an upgraded atm machine, you will observe that most times when you use a particular atm machine, as the machine is dispensing the cash, the bank will also send you a debit alert. If the machine is not upgraded, it may take up to 30 minutes before the bank sends a debit alert. The candle trick is 60% efficient on a machine that is not upgrade but it may not work on upgraded machine because of its sensitivity.

    THE BANK HACKING SOFTWARE

    From our studies on the manual hacking of the atm machine, you will agree with me that its affects the bank alone but using the software affects the individual or organisation that owns the bank account.

    HOW THE SOFTWARE WORKS

    Like I said, the software is very easy to use, but you need a prepaid debit mastercard and a knowledge on how to hide your browsing ip (your location) on your pc. The money you hack will be sent to your prepaid debit mastercard not your bank account, this is for security reasons but afterwards, you can go to the nearest atm machine close to you and withdraw the money using your mastercard.
    NOTE: I advice that you should not use your correct house address on your mastercard billing details to avoid probs for yourself.

    Having known this, you download the software, install it, launch it and enter every information required on start. After this, logon to the control panel and click on transfer funds, then you will be brought to a page where you will enter the details of the bank account you want to hack. Details like account name, account number, name of bank, country and zipcode. After entering the informations, click submit and the person's bank account balance will display, then enter the amount you want and click send to card, the money will be sent to your prepaid debit mastercard.

    HOW TO GET THE SOFTWARE

    I am currently selling this software at a give away price of $300 to serious minded people. If you need this software, contact me with this email jameshacker157@gmail.com

  3. That is a great hack! I've been complaining to a coworker that we would be able to do so much more if we could see this information for our page. Thanks for sharing!

  4. There are times that we encounter fear and disappointments in life yet we still manage to stand up straight and face it rather that being silent. That was a very good example of being a brave person. Well, I would like to thank you for sharing a very good article it is very much appreciated, good job! You can visit my site too if you want. Have a great day!

    triciajoy.com

    http://www.triciajoy.com

  5. I must admit I have popped in a read a good number of your blogs but I have no idea how to post a response over there, so I'll tell you now how good you are at describing the stuff your at – I must admit I find it insightful to read your blogging. Keep up the good work. If you want to know more about a sites, please visit our website buy real facebook likes

  6. I'll give you a pat on the back just for the sheer effort in screencapping all those blogs.Giving a blog talk to beginner bloggers in the not-too-distant future, I'll be pointing people in the direction of your efforts. Nicely put together dude.Here is our small effort about buy-twitter-followers

Leave a Reply

Your email address will not be published. Required fields are marked *