Sample Proposals for RootsTech Presentations – Which Would You Choose?

I’m putting together a proposal for a presentation or two at RootsTech, a conference put on by around family history technologies. The focus will be on Social Media. I have a few ideas – what else do you think would be interesting in terms of interesting uses of social media for family history?

Opening the Web for Humanity (This would actually make a great Keynote if they’re interested) – This would cover ways to make our human data more open, more searchable, and easier to find. I would talk about ways to help Google recognize individual ancestor records better, and ways to help Google and other search engines traverse the social connections available for each family history record on the internet.

Facebook – It’s Not Just for the Living – In this presentation I’ll show how to use Facebook as a way to not only connect living individuals to each other, but ways people can use Facebook Pages, Events, and Groups to connect people around historical records. I’ll also show ways people can turn their own individual records on their own websites into Facebook Pages and store timelines of information about each individual in history.

Facebook for the Living – I’ll show unique ways people can use Facebook Timeline and Groups for storing records about living individuals. I’ll share experiences I’ve had with storing my own personal history on Facebook, tagging old friends, uploading old photos, and getting back in touch with my past as a result.

Connecting the Living to the Dead Through Social Media – This will be a much broader presentation on all the different means of using social media for identifying living connections to identify dead connections. I’ll show examples of ways companies have identified the dead through the social graph of living connections we have. I’ll show other companies and products that are using social media in unique ways to collaborate and identify dead ancestors through social media.

What do you think? Any other presentations you’d like to see? I will likely only pick one, but I’m going to submit a few to see which they prefer.

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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