The Fight for #Conversation – Will There be a Migration From Twitter?

There’s no doubt that Facebook launching hashtags is a big thing, especially for marketers, but I think for users too. Now you can add a simple keyword prefaced by a pound sign (#) to any post or comment and immediately let others click and see the entire conversation around that particular keyword. This is really what defined Twitter – it was the ability to have organized conversations through hashtags that made Twitter a breeding ground for conversation.

Now Facebook launches hashtags, bringing the same breeding ground for larger conversations to a massive, billion+ active user network and now you’ve got a serious conversation on your hands. To me, this makes Facebook 10 times more valuable than Twitter in terms of the larger conversation, and it really makes me wonder – will people have as much motivation to use Twitter as they get used to hashtags on Facebook?

On Twitter I know of many that use hashtags to start large conversations and bring attention to a particular topic. Occasionally these conversations trend and other users chime in. While Facebook doesn’t yet have trending terms, they are rumored to be launching those soon. What happens when these larger conversations move over to Facebook where a majority of the “local” conversations are happening? Will people have reason to use Twitter any more? If I were Twitter I’d be worried when both Facebook and Google (through Google+) are offering this feature. Twitter’s competition is just too big.

Add to hashtags the other features Facebook provides, namely:

  • Privacy controls
  • Rich, embedded images
  • The inclusion of your closest family and friends in the conversation (that may be a plus or minus)
  • Events
  • Threaded comments
  • No character limit
The list goes on… I think you’ll see more and more people using Facebook for these conversations and ending their use of Twitter. I always hesitate to declare “the death” of anything. I do think Twitter should be concerned though, and I hope they continue to define themselves and staying away from the areas Facebook clearly has the upper hand in. The conversation, through hashtags, especially now, is definitely one of those.
Are you a big Twitter user? Now that Facebook supports hashtags will you use Twitter as much as you used to? Feel free to discuss in the comments.

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jessestay

Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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