How to View the Stream of Any Facebook Hashtag

Yesterday Facebook announced that they were finally launching the support of hashtags, a format currently supported on Twitter and Google+. This means any time you include a pound sign (#) followed by a keyword of any sort (try #throughglass for a fun view), it will turn into a link in your Facebook status update or Page post and people can click on it to view all public statuses and statuses they have permission to see on Facebook with that hashtag. There’s a shortcut to view these streams of public conversation though. To see the stream of any hashtag, just put https://www.facebook.com/hashtag/ followed by the keyword you want to follow in the URL bar of your browser.

Try https://www.facebook.com/hashtag/throughglass or https://www.facebook.com/hashtag/fail for a few fun examples of this. Facebook has made access to the public streams for hashtags extraordinarily simple.

I’ve heard from quite a few that hashtag streams only appear in a popover on your Facebook stream. It is true that when you click on a hashtag in your stream it does this – that’s so you don’t have to leave your existing stream to see what any given individual is saying on a topic. However, Facebook has also allowed you to right-click on the link for a hashtag, copy the URL, and paste it into your browser’s URL window and view the stream in a full feed on Facebook.

This now makes me wonder – are we close to an API for developers on this feature? If Facebook is already providing a UI around a single page, supported by a single URL for each hashtag, it would seem it would be extremely simple for them to put all that in JSON format for developers to access and start to consume in their apps. I’ve tried seeing if Graph API might support this by turning https://www.facebook.com/hashtag/throughglass into https://graph.facebook.com/hashtag/throughglass but it returns an error. It would also make a lot of sense as part of their search API, however, trying https://graph.facebook.com/search?q=throughglass&type=hashtag also doesn’t work.

I imagine it’s just a matter of time for an API to come out as a result of this. In the meantime, try out the URL method I shared above and see what streams you can follow. Which streams are your favorites?

Image courtesy http://www.digitaltrends.com/social-media/what-hashtags-means-for-facebook/

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jessestay

Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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